Reba McEntire, Miranda Lambert, Tim McGraw, Florida Georgia Line, Darius Rucker and more have stepped up to help St. Jude Children’s Research Hospital launch its We Won’t Stop campaign.

They join a larger movement of film and television stars, influencers and celebrities who are encouraging fans to make a monthly commitment to St. Jude as a Partner in Hope to receive a We Won’t Stop t-shirt and then snap a photo wearing it using #StJudeWontStop on social media.

Treatments at St. Jude have helped push the overall childhood cancer survival rate from 20% to 80% since the hospital opened 50 years ago.

 

Nashville-based media company Soundstripe has inked a deal with video creation platform Waymark, which grants its access to Soundstripe’s Enterprise API. Once integrated, in addition to having the ability to make videos in minutes, Waymark users will have access to Soundstripe’s catalog of music for use in their projects.

“Waymark is a great platform that opens the video advertising door for any company big or small, and we’re excited to add simple music licensing to the mix through our Enterprise API,” said Travis Terrell, Co-Founder and Co-CEO of Soundstripe. “Whether they know it or not, every business owner is a creator, bringing new products and services into the world. They may not be video-editing geniuses, but now they don’t have to be to create quality advertising with fantastic music. That’s how we ‘Keep Creators Creating.’”

“We pride ourselves in the high quality of our product. Including easy access to top quality music with flexible music licensing as part of our platform has allowed us to meet new customer needs and do things our competitors can’t,” said Tim Killeen, General Counsel & Special Projects at Waymark. “Soundstripe music is in our video ads for small businesses to use on social media and for large enterprise customers to use on TV and everywhere in between! We look forward to continuing to expand our partnership with Soundstripe and consider that partnership a real strategic advantage.”

Nashville-based Soundstripe launched in 2016 and has issued more than 5 million licenses for tens of thousands of customers in more than 140 countries. The company provides unlimited, royalty-free music, stock video and sound effects for videos, podcasts and other media projects.

 

While the COVID-19 pandemic shutdowns have put many touring-related companies in dire straits over the past several months, other segments of the music industry are also being affected.

Local Nashville radio station Lightning 100 is in jeopardy of shutting down and has launched the Save Our Airwaves campaign, seeking to raise $250,000 to cover costs to keep the station running into 2021.

The Save Our Airwaves Campaign, hosted at lightning100.com/saveourairwaves, will take place Monday, Dec. 7 through Friday, Dec. 11, and will feature a variety of ways for fans of the station to contribute, including donating, advertising, bidding in the Save Our Airwaves Auction (which will feature signed memorabilia from Alabama Shakes, EmmyLou Harris, Patty Griffin, Susan Tedeschi, Steve Earle, Local Natives, Moon Taxi, and more), purchasing merchandise, or buying a recurring membership, via Lightning 100’s Backstage Pass. In this Beta version of the program, members will have the opportunity to access exclusive content while directly contributing to the ongoing success of Lightning 100. Perks include an HQ digital stream of 100.1 with reduced commercials, access to monthly DJ playlists, on-air shoutouts, and interaction with artists heard on Lightning 100.

Lightning 100 President Lester Turner said, “Lightning 100 has built a niche by advertising to restaurants, venues and events. COVID-19 has dealt a crushing blow to these businesses. With no customers, they have no revenue and cannot afford to advertise—which means that a major part of our revenue dries up. We need you to help keep the lights on until we can all get together again. Please help support Nashville’s independent radio!”