Weekly Register: Platinum Perfect

“Platinum, irrefutably, looks as good on records as it does on me.”
That’s a lyric from the title track to Miranda Lambert’s new album Platinum, which is irrefutably the top album in the country this week. Her fifth studio effort sold 180k (46% digital), to lead the Country album chart as well as the Top 200 overall, according to Soundscan.
This means Lambert scored one of the top selling Country debuts of the year, behind Brantley Gilbert’s Just As I Am which sold 211k units (48k this week), and Eric Church’s The Outsiders, which moved 288k its first week.
The Platinum princess leads a slew of Country album debuts this week, including Now Country 7 (30k), Lucy Hale Road Between (18k), Big Smo Kuntry Livin’ (8.7k) and an EP by twin sisters Megan & Liz Simple Life (1.6k). Smo’s A&E TV series debuts tonight.
Performances on the CMT Awards gave a boost to track sales. The new version of “This Is How We Roll” from the show (FGL ft. Luke Bryan and Jason Derulo) sold 72k. The track (all versions combined) sold 130k TW for a RTD total of 1.450 million. Little Big Town’s latest “Day Drinkin'” debuted with 48k, and Eric Church’s “That’s Damn Rock & Roll” entered with 11.8k.
Also experiencing an uptick in downloads were Jake Owen’s “Beachin'” (72k), Dierks Bentley’s “Drunk On a Plane” (63k) and Lady A’s “Bartender” (62.5k). Luke Bryan’s “Play It Again” held steady with 77k.