Carrie Underwood is building up to the Nov. 3 release of her new album, Play On, with hot lead single and video “Cowboy Casanova,” and a re-designed Web site, carrieunderwoodofficial.com, with its own music download store.
“Cowboy Casanova” is sizzling on the radio, landing at No. 12 on the Country Breakout Chart, and debuted last week with triple-digit single download sales. The music video premiered last weekend as part of CMT’s Big New Music Weekend, and is now available for digital purchase.
For the first time, fans can shop Underwood’s Web site for CDs and digital music. The store is exclusively offering a pre-order bundle for the new album including a limited edition print, 500 of which will be autographed and randomly distributed. The re-designed carrieunderwoodofficial.com also has an updated news section, blogs, and fan photos, as well as official videos, and tour dates.
With 10 million units in sales from her first two releases, Underwood returned to work with producer Mark Bright for Play On.