CMT Awards Spike Sales

The 2009 CMT Music Awards sparked post-show physical and digital sales for every performer and winner following the live telecast on Tuesday, June 16 on CMT. Here is the data according to the Soundscan charts for the week ending 06/21/2009.

Brad Paisley, a three time trophy winner that night, received one of the biggest sales jumps. He had significant digital track increases for “Waitin’ On A Woman” (+72%) and “Start A Band” (+56%). Digital and physical sales of his album Play increased 52%, bringing its total sales to 244,603.

Award winners seeing a single sales spike: Rascal Flatts’ “Every Day” (+51%), Sugarland’s “All I Want To Do” (+35%), Zac Brown Band’s “Chicken Fried” (+31%) and Alan Jackson’s “Country Boy” (+31%).

Performers on the show saw increased album sales (physical and digital):
Darius Rucker (Learn To Live) increased 44% to 717,115
Trace Adkins (American Man Greatest Hits Volume II) increased 43% to 639,071
Toby Keith (That Don’t Make Me A Bad Guy) increased 37% to 397,629
Sugarland (“Love On The Inside”) increased 30% to 1,660,684
Also getting an up in album sales were Lady Antebellum (27%), Jason Aldean (25%), Dierks Bentley (16%), Kellie Pickler (14%), Taylor Swift (10%) Rascal Flatts (9%), Keith Urban (9%) and Paisley as mentioned above.

Performers who had digital track sales bumps for the songs performed on the Awards:
Trace Adkins (“You’re Gonna Miss This”) increased 83%
Lady Antebellum (“Lookin’ For A Good Time”) increased 65%
Darius Rucker (“Alright”) increased 59%
Toby Keith (“God Love Her”) increased 44%
Taylor Swift (“You Belong With Me”) increased 32%
The B-52s, Rascal Flatts, Dierks Bentley, Keith Urban, Kellie Pickler, Brad Paisley and Jason Aldean also saw single increases in the 10-30 % range, following performances.

In addition, each of the six acts who performed on the Nationwide Insurance side stage experienced post-show sales increases. The secondary stage featured up-and-coming artists Jason Michael Carroll, Carter Twins, Eric Church, Eli Young Band, Gloriana and Joey + Rory.

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Sarah Skates

Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.

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