• ABOUT
    • Contact
    • The Team
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album Releases
    • Single Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • ROWFAX
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu

Country By Numbers (11/26/08)

December 3, 2008/0 Comments/in Featured, Sales/Marketing /by bossross

As the industry heads home for a dose of Thanksgiving family and fowl to replenish its fortitude reservoir, it leaves Black Friday week sales in the hands of retailers nationwide. During last year’s comparable holiday week the Country Top 75 hit a healthy 1.53 million units. This year expectations are more reserved with some insiders hoping to at least break the one million unit mark. Can we do it? To a large degree it may depend upon how aggressive retailers get with loss leader pricing. Will we see $3.99 digital album downloads again from Amazon and perhaps other sites? How low will markdowns go on physical product?

The week ending 11/23/08 was ruled by debuts from Zac Brown Band (No. 3; 43,531), Blake Shelton (No. 7; 26,264) and Randy Houser (No. 21; 7,041). Also pivotal was the natural second week falloff in numbers for the Taylor Swift CD which retained its Top spot on the Current country Top 75, but dropped 63% to 217,209 units. [private]Faith Hill’s Christmas offering leapt 83% wk/wk to the No. 2 country chart position stuffing its stocking with 46,284 scans. Other holiday offerings showing signs of jingle bell fever are the Elvis Christmas Duets (up 135% to 29,000), Julianne Hough Sounds Of The Season (up 115% to 22,460) and George Strait Classic Christmas (up 75% to 6,823).

Zooming out to the big picture, country sales Y/Y are off 23.3% with marketshare leveling off to 10.7% of the overall U.S. music industry. Interestingly, the share of digital country album sales is averaging 8%, up from about 5% at this time last year. However, country digital sales still only account for about 5.3% of overall digital album sales, a number below its marketshare, showing that country buyers are markedly less inclined to go online than total market buyers. [/private]

  • Author
  • Recent Posts
bossross
Latest posts by bossross (see all)
  • Exclusive: Meghan Trainor Entices Nashville On Untouchable Tour - August 8, 2016
  • Weekly Register: SoundScan Discounts Jay Z Promotion; 'The Voice' Reigns - June 26, 2013
  • Weekly Register: An Unstoppable Freight Train - June 19, 2013
Tags: Sales
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 bossross https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png bossross2008-12-03 12:36:592008-12-03 12:36:59Country By Numbers (11/26/08)
You might also like
Bentley Lands At No. 1; Plus Latest Country Certifications
Post Holiday Sales Drag Totals
Swift's Record Breaking Chart Run
Country 2008: A Year End Report
Lambert Scores No. 1 Debut
Good First Week For Montgomery Gentry
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Sarah Jarosz To Release New Project, ‘Blue Heron Suite’ April 14, 2021
  • Industry Ink: Johnny Gates, Forrest Finn, Music Benefactors April 14, 2021
  • Parmalee Inks With WME April 14, 2021
  • Kane Brown Wins His First-Ever ACM Award For Video Of The Year April 14, 2021
  • Billy Dean Signs Publishing Deal With Given Entertainment April 14, 2021
  • Spotify Partners With Four New Virtual Event Platforms April 14, 2021
  • Eric Church To Share ‘Heart & Soul’ In Exclusive Amazon Performance April 14, 2021
  • In Pictures: Benefit For Songwriter Travis Meadows Raises Nearly $20,000 April 14, 2021
  • Drew Baldridge Signs With Sony Music Publishing April 14, 2021
  • The Academy Of Country Music Announces Performances For 56th Awards April 13, 2021
  • Doyle Lawson Announces Retirement Plans For End Of 2022 April 13, 2021
  • Gabby Barrett Scores Second Consecutive No. 1 With ‘The Good Ones’ April 13, 2021
  • Shooter Jennings, Eric Church Appear In New Doc Exploring Jack Daniels Mystique April 13, 2021
  • Endurance Names Carrie Wilkins Vice President, Amplified Administration April 13, 2021
  • Josh Osborne, Ashley Gorley Among ASCAP Pop Award Winners April 13, 2021

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2021 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top