Chart Action: HARDY Most Added At Country Radio

Big Loud Records’ HARDY earns the most added position at country radio this week receiving 56 total adds across the charts with single, “Give Heaven Some Hell.” Receiving 13 of those adds from MusicRow reporting stations, HARDY moved 22 positions on the CountryBreakout Radio Chart gaining 140 spins this week.

“Give Heaven Some Hell” was co-written by HARDY, Ashley Gorley, Ben Johnson, and Hunter Phelps, this is the second single from his debut album A ROCK. “It’s an honor to be No. 1 most-added this week,” shares HARDY. “It’s an accomplishment that I had yet to achieve, so I am very proud of the songwriters and the radio team for making this happen. I really hope that taking this song to radio will help reach a wider audience than it already has, so that the song may help people get through losing a loved one. Thank y’all!”

Label mate Morgan Wallen ranked at No. 1 on this week’s CountryBreakout Radio Chart. Click here to see more chart action in the latest issue of The MusicRow Weekly.

Off The Record: I’m Not Attached To The Outcome

Have you ever wanted something really bad in your career, but you didn’t get it? 

I’m not just talking about a strong desire, I’m talking about a maniacal, unrelenting, full-throttle quest for something—only to watch it slip through your fingers forever. In other words, a want for a specific outcome that is so strong that you have convinced yourself that your want has transformed into a real need

I’m pretty sure many of you responded quickly with a ‘yes’ on this somewhat rhetorical question. And I admit, I’ve had it happen many times throughout my career. So many times.

And here’s another question a lot of people will also answer with a ‘yes’. After you didn’t receive that desired outcome, perhaps months or even years down the road, do you now look back and it all makes sense on why that particular outcome didn’t happen? You can often see, in retrospect, that the outcome wasn’t what you really needed after all. In fact, you may even be thinking at this point that you’re actually glad you didn’t receive that result. Because if you had, you would not have received the abundance of what you have today.

It’s funny how things work out, or in some cases, don’t work out for the better. But a lot of times we don’t see that realization at the time and aren’t able to connect the dots until much later. 

After my finance position ended at Arista Records in 2000, my career took, shall we say, a rather non-linear path. Think of the Waze app on crack, circling around, going out of the way, traveling repeatedly down the same streets. It was a mess. Sometimes interesting, but still a mess. I’ll spare you all the details and the twists and turns. But to give you a sample, it included a move to Los Angeles, quitting the same job 3 times, a move back to Nashville, many interviews, many empty job promises, a failed attempt at working for a garbage dump (yes, a literal dump), and a clothing store which was kinda fun, but didn’t produce any money.

But why is it better to put my blood, sweat and tears into something and not be attached to the outcome? On the surface it seems to be counterproductive, but it actually helps you with the process. And it’s the process that you actually control, not the outcome, and that’s how you achieve success. It’s all about the process.

Those days back in 2000 would have gone so much smoother and they would have been so much easier to navigate if I had not been attached to my desired outcomes. Think about it. In every one of those predicaments, I had become completely attached to a very specific outcome, and I didn’t see any of them come to fruition. That’s a lot of rejection and stress. None of those outcomes were under my control. But when you are attached to them, you start thinking, “Damn, maybe it is me.” And you know what? It wasn’t. 

I had not lost any of my skills I had acquired. I was still smart. I still had a C.P.A. I still knew stuff. It was just a crazy, unexplainable period in my life, when I just couldn’t get the outcomes I wanted. At some point, after feeling beat up, my attitude and behavior also negatively contributed to me not reaching those goals. My self esteem had taken a hit. But I could have avoided a lot of agony and self doubt over those outcomes if I only had known to un-attach myself to them. It created baggage. Baggage I carried with me down every new path. It took me a long time to realize why that was such a rough time for me in my career. I was going about it all wrong.

It’s still a challenge for me to always separate my drive and ambition from my desired result. These days, I even keep a hand-written note taped to my laptop that reads “I’m not attached to the outcome,” so that every time I open my laptop, I am reminded to not be attached to the results. That philosophy doesn’t reduce any of my efforts. On the contrary, if I execute it properly, it should magnify and enhance my efforts. When you become attached to a specific outcome, you can actually be sabotaging yourself from receiving something even greater, or clinging to something that isn’t in your highest good.

“Is this in my highest good?” is a question I often ask myself.

That’s what I want the outcome to always be. Every time. Sometimes it means the outcome is bigger than my goals. Sometimes it means I need to fail at a particular thing, so I will move on away from it and in a completely different direction. Sometimes, it’s a timing issue– I’m just not ready. And sometimes it means the factors that are outside of my control that will determine the outcome do not align with my own desires, and I should be okay with that. My philosophy is to work my ass off. Enjoy it. Set goals. Try to achieve them. Repeat. All while being unattached.

While I set goals to help me form strategy and develop my playbook, I don’t let those goals constrict my ambition. I’ve learned that being attached to a specific outcome is not in my highest good. It’s too narrow and too confining. It doesn’t mean I don’t have very specific goals, and it doesn’t mean that I’m not hyper-focused on achieving them. But it’s the attachment to them that I want to avoid as it often gets in the way. It’s not easy to do, but I keep trying. I keep being mindful.

The process is what I try to be attached to, not the outcome. That’s what you have control over. That’s where you can engage your skills and execute plans to achieve your goals. Along the way, you make improvements and adjustments to better accomplish your objectives. And that’s where you find the joy– in the process. Putting attention on the process doesn’t mean I don’t have clarity on what I want. In fact, the more that I can imagine, the more that I can visualize, the more I can attract the end result. But placing that mindfulness on the process and not the outcome, reduces any resistance that can come from stress, doubt, worry, or fear of me not achieving it. Those things can be deal breakers. 

Most of us know the importance of enjoying the journey, not just the destination. The same doctrine also rings true in business.

So let’s enjoy the journey and keep reaching for the prize. Unattached.

 

Off The Record is a recurring column from MusicRow Owner and Publisher, Sherod Robertson. After 10 years heading the publication, he shares some of the nuggets of wisdom he’s acquired throughout the years that have helped him in his journey. The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of MusicRow Magazine nor its team members.

Prior Installments:
Off The Record: What Is Your Word For 2021?

Off The Record: Show Me The Receipts!

Off The Record: Is It Time To Cut The Net?

Heath Sanders Finds Some ‘Common Ground’ On New Valory Project

Heath Sanders is releasing his four-song collection, Common Ground, on the Valory Music Co. today (Jan. 29). The first single from the project, “Old School’s In” will officially arrive at country radio on March 8.

Sanders delves into subjects like the core of his upbringing (“Old School’s In”), the value of your word (“Can’t Undo I Do”), and the timely topic of finding ways to bring us all together on “Common Ground,” with its message of unity in spite of our differences. The set finishes on the romp “Love Needs Makin’.”

In early 2018 Sanders filmed a version of Chris Stapleton’s “Either Way” from his living room, posting the cover on Facebook and quickly transforming his life as an overnight viral sensation among the working-class communities in the Midwest and Rust Belt. After seeing the reaction, he sold one of his deer hunting rifles and used the money to buy a PA system to play in bars around the region. His buddies in the oil fields encouraged him to dream bigger, but it was his mother’s final push in a letter listing reasons why he should seriously consider a new career that prompted Heath to give the gas company his two-week notice. He was invited to Nashville shortly thereafter for an opportunity that would ultimately solidify his path — an appearance on The Bobby Bones Show.

“While I didn’t appreciate it at the time, I’m grateful that I can honestly sing about the experience. I don’t think there’s enough people who’ve swung a hammer, milked cows, hauled hay or cut logs for a living,” Sanders says of his life before music. “If people want to hear a working dude up there singing the realities of small town community or life lessons learned from conversations on a riverbank, I can give them that.”

Common Ground Track List:
1. “Old School’s In” – Heath Sanders, Casey Beathard, Houston Phillips
2. “Can’t Undo I Do” – Heath Sanders, Kyle Jacobs, Anthony McVaney                       
3. “Common Ground” – Heath Sanders, Jay Brunswick, Jeremy Bussey                        
4. “Love Needs Makin’” – Heath Sanders, Ben Hayslip, Chris Stevens

Blake Nixon Rises To Director Of Promotion & Streaming At Show Dog Nashville

Blake Nixon

Blake Nixon has been promoted to the newly-created position of Director of Promotion & Streaming at Show Dog Nashville.

In his expanded duties outside of promotion, Nixon will also guide the overall streaming strategy while implementing and executing national streaming programs for the label’s releases. He joined Show Dog Nashville in 2018 as Regional Mgr./Southeast after earlier stints with In2une and Warner Music Nashville.

“The streaming world has become very much front and center as part of our promotions strategy,” said Show Dog Nashville’s Senior VP/Promotion Rick Moxley. “Blake’s expertise in this area is a valuable asset for Show Dog Nashville.”

“I absolutely love working with this incredible team and I’m very excited for the opportunity to further contribute towards the growth of our amazing artists and partners,” said Nixon.

Nixon’s expanded role continues the growth of the label’s promotion department with the recent hiring of Teddi Bonadies to VP/Promotion, and the promotion of Moxley to Senior VP of the department. Now heading into its 16th year, Show Dog Nashville, founded and owned by Toby Keith, is looking ahead to a big 2021. Artist Clay Walker is experiencing a career resurgence with his single “Need A Bar Sometimes,” and will release a full-length album later this year. Also on the docket for 2021 are new releases from Krystal Keith and Toby Keith, who is co-producing a new album with celebrated producer/guitar player Kenny Greenberg.

Tunedly Inks Global Administration Deal With Spirit Music Group

Tunedly, a global innovative online music production and publishing source, has announced a new partnership with Spirit Music Group, one of the world’s leading independent music publishers. Through the deal, Spirit Music Group will administer Tunedly’s growing music catalog worldwide.

Tunedly (www.tunedly.com) is an online music recording studio, that connects songwriters and other music creators with session musicians for professional music production and music publishing services. Started by musicians and music managers, the idea for a live collaboration music production and publishing solution came out of a need to remove the barriers faced by many who want to succeed at music, but either lack the means to make it happen, or are unable to connect with the right talent and resources. Tunedly, which began its digital operations in 2015, aims to simplify the process of connecting creators with vetted session musicians, trained singers, skilled sound engineers, or noted producers and also to create increased royalty collections for creators through its partnerships with sub-publishers.

“We could not be more excited to work with Spirit,” says Chris Erhardt, CEO and co-founder of Tunedly. “Leveraging the strengths of Spirit Music Group’s administration platforms will help Tunedly users tremendously with monetizing their music, starting in Q1 of 2021. We’re proud to work in collaboration with such a renowned and respected company.”

Tunedly has already been embraced by some of the biggest names in the music industry. Serving as company advisors are Mathew Knowles, founder of Music World Entertainment Corp. and Artist Management, executive producer for more than 100 award-winning, Platinum and Gold albums in multiple genres, and father of Grammy winners Beyoncé and Solange; and record producer, songwriter and movie producer Harvey Mason jr., Chair and Interim President/CEO of the Recording Academy, who has written and produced songs for successful artists including Aretha Franklin, Michael Jackson, Justin Timberlake, Britney Spears, Chris Brown and Taemin.

Morgan Wallen Dominates On ‘MusicRow’ CountryBreakout Radio Chart

Championing sales and streaming charts, Morgan Wallen continues the reign this week on the MusicRow CountryBreakout Radio Chart with his single “7 Summers.” The single appears on his sophomore effort Dangerous: The Double Album, which broke the record for largest streaming week for a country album among other streaming records.

“7 Summers” was written by Wallen, Josh Osborne, and Shane McAnally, also landing Wallen the top spot on the MusicRow Top Songwriter Chart.

Wallen’s chart success marks 84 No. 1 singles for secondary radio promotion team, Jerry Duncan Promotions. “7 Summers” adds to their extensive list of No. 1’s, including career breakthrough hits for Wallen, Florida Georgia Line, Blake Shelton, and Billy Ray Cyrus among others.

Click here or above to view the latest issue of The MusicRow Weekly.

Songfluencer Hires Three, Names Nathan Pyle As General Manager

Nathan Pyle

Songfluencer, the Nashville-based music tech startup using data-driven technology to earn music success on TikTok, has hired three new staffers. Nathan Pyle has been tapped as General Manager; Chelsea Kent as Director, European Operations; and Sydney Kamm as Campaign Manager.

Pyle, originally Columbus, Ohio, previously spent time at Monument Records and The Recording Academy Nashville Chapter. He oversees all daily operations of the business, develops and implements growth strategies, and works to synergize the three Songfluencer departments: Business Development, Campaign Management, and Creative Production.

“Nathan’s history helping lead complex teams and manage multi-faceted operations make him a natural fit as the General Manager of Songfluencer,” says CEO Johnny Cloherty. “To add, I’ve always admired Nathan’s passion for artists, entrepreneurship, and, especially, his love for people.”

Chelsea Kent, Sydney Kamm

Originally from Waco, Texas, Kent was previously with Stefan Dabruck Management and Still Working Music. She acts as liaison for all Songfluencer business in Europe and identifies cross-Atlantic opportunities for Songfluencer clients, as well as nurtures relationships with Songfluencer’s European clients and influencers, and is responsible for building out future endeavors in the European arena.

“Everyone that knows Chelsea Kent knows that she is a thought-leader and innovator,” says Cloherty. “She’s also the warmest and most welcoming person on the planet! As our presence in the European arena has grown in 2020, 2021 is requiring us to bring someone to the team that possesses European-specific expertise, a business leader that understands the global music marketplace, and a charismatic music-lover to help our clients understand how to use new technology to build and break artists.”

Kamm, who is a recent Belmont graduate, creates and executes influencer campaigns, develops relationships with influencers on multiple social media platforms.

“I’m humbled by our growth over the last year and couldn’t be more excited to learn from and become family with all of our new team members,” adds Cloherty. “Here’s to 2021!”

Trace Adkins Partners With LiveXLive To Celebrate 25 Years in Entertainment

Trace Adkins. Photo: Chase Lauer

Trace Adkins is performing his first-ever live stream show with a full band in an exclusive pay-per-view concert, Trace 25: Still Dreamin’ Out Loud, with LiveXLive on Feb. 27 at 8 p.m. ET.

Hosted by CMT Radio Live’s Cody Alan, Adkins will commemorate his 25 years in entertainment featuring hits spanning his entire career, including “You’re Gonna Miss This,” “There’s A Girl in Texas,” Every Light in the House,” and more, live from Franklin, Tennessee, while chatting with Alan about some of the history and stories behind the songs.

Ticket packages for LiveXLive’s live stream of Trace 25: Still Dreamin’ Out Loud are available starting at $14.99, offering 24-hour re-watch, t-shirts, koozies and more. There are also a limited number of VIP packages including a digital meet and greet and a select number of VIP + guitar packages, including the option to have a guitar autographed and personalized during a virtual meet and greet. Tickets are available now at LiveXLive.com.

“It’s an honor to partner with LiveXLive for my first ever live stream!” said Adkins. “Throw my buddy, the incomparable Cody Alan, into the mix, and there’s no doubt it will be a great time.”

“Trace’s talents transcend contemporary country music and LiveXLive is excited to help bring him and his 25 years of performing to audiences worldwide,” said Dermot McCormick, President of LiveXLive. “He has a special connection to his fans and this concert will bring him and his audiences together in a unique way through an exclusive and special PPV.”

Organizations Partner For Music Biz Mental Health Fund

The Music Business Association (Music Biz) has announced the formation of the Music Business Mental Health Fund, established in partnership with Music Health Alliance (MHA) and the Scars Foundation. The fund was created to help Association members impacted by the COVID-19 pandemic gain access to important mental health services, including screenings and therapy sessions.

“The increased stresses caused by the COVID-19 pandemic have shed more light on something we’ve already come to know: access to mental health services is essential in sustaining our professional success and, more importantly, our individual well-being,” said Music Biz President Portia Sabin. “Our industry has only weathered the lasting effects of this pandemic through collaboration; as such, Music Biz is thrilled to partner with Music Health Alliance and the Scars Foundation to offer these vital services to those in our member community who need them.”

The Music Business Mental Health Fund is open to qualified employees of Music Biz member companies, individual professional members, and people who were furloughed or laid off from a Music Biz member company in 2020. Nashville-based non-profit Music Health Alliance, which provides free healthcare advocacy and support to the nationwide music community, will administer the fund with 100 percent confidentiality, overseeing applications for assistance and disbursement of funds.

“Our daily interaction with music industry professionals through the COVID-19 pandemic has graphically exposed the need for access to mental health services,” said Tatum Allsep, founder and CEO of Music Health Alliance. “Thanks to the foresight of Godsmack’s SCARS Foundation and the Music Biz Association, Music Health Alliance can provide immediate navigation and financial assistance to meet this need and positively impact the mental health of the Music Biz members.”

The Scars Foundation was established by Sully Erna, lead singer of rock band Godsmack, to raise awareness of mental health issues associated with abuse, bullying, addiction, suicide and beyond. It is headed by Executive Director Naomi Fabricant.

For more information on the fund, a full list of qualifications, and access to the application, visit MusicHealthAlliance.com.

Tim McGraw To Headline ‘Amazon Music Presents: Country Heat at CRS’

The lineup for the 4th annual “Amazon Music Presents: Country Heat at CRS” has been revealed. The show, to be held during CRS 2021: The Virtual Experience on Tuesday, Feb. 16 at 4 p.m. CT, will be headlined by Tim McGraw (Big Machine Records) and will also feature performances by Kameron Marlowe (Columbia Nashville), Priscilla Block (Mercury Nashville), Shy Carter (Warner Music Nashville), and Track45 (Stoney Creek Records).

“Country Heat highlights the best in the genre and we’re thrilled to bring it to life at CRS for the fourth year in a row with a slate of unforgettable performances from the next crop of rising stars and superstar, Tim McGraw,” said Kelly Rich, Country Lead for Amazon Music.

Country Heat is Amazon Music’s global playlist, updated each week to feature a mix of country hits and breaking singles from both new and established acts.

The “Amazon Music Presents: Country Heat at CRS” showcase will conclude the first-ever Streaming Summit, held during CRS 2021: The Virtual Experience, on Feb. 16. “Amazon Music Presents: Country Heat at CRS” will be available to all CRS 2021: The Virtual Experience registrants. Registration is $199 per person and is available for purchase at www.CountryRadioSeminar.com.

Country Radio Broadcasters have also made available an Unemployment, Student, and Young Professional Organization Member rate. To apply for one of these special rates, interested parties must apply at Country Radio Seminar’s registration page (here) no later than Feb. 12.