Category: Sales/Marketing

JC Penney Signs on to Sponsor Rascal Flatts Tour

J.C. Penney Company today (2/19) announced its official sponsorship of the Rascal Flatts American Living Unstoppable Tour presented by JCPenney. The fully integrated two-year sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. The partnership is designed to promote American Living, the retailer’s affordable, all-American lifestyle […]

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Wicks Scores Dr. Pepper Sponsorship

Chuck Wicks has signed a year-long sponsorship agreement with Dr. Pepper to support the brand’s Academy of Country Music Awards promotion. As part of the deal, the RCA Nashville artist will be featured online and on in-store promotional materials at major retailers nationwide. Dr. Pepper will also bring Wicks to select retail locations for album […]

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Music Marketing Crosses Platforms

Cross-promotion and corporate tie-ins are an ever-growing part of the music business. Here are some of the latest and most creative examples, with Disney and 19 Entertainment leading the way. “The American Idol Experience,” a new attraction at Disney’s Hollywood Studios in Florida, is opening this week. Guests can audition to take the spotlight onstage, […]

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MAC Presents Hires Ruth Gonzalez

Music sponsorship specialists MAC Presents has added Operations Manager Ruth Gonzalez to its team. She brings more than fifteen years of experience as a talent agent to the Nashville-based firm, including nine years at Creative Artists Agency in Beverly Hills, where she was responsible for artists including Jesse McCartney and Ashlee Simpson. She also represented […]

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Is Fan Voting The Future? ACM Enlists Fans To Validate Industry Choices

Like it is for all Awards shows, the ACM final nominees announcement was a cause of joy and pain for various artists whose names did and did not appear on the coveted list. Some mainstream brands were missing in categories where they seemed essential and a few relative newcomers caught a wave that some might […]

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Category: Featured, Sales/Marketing

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Adkins Onboard With Opry’s New Ad Campaign

Grand Ole Opry member Trace Adkins, whose marketing savvy earned him a Top 2 finish on NBC’s Celebrity Apprentice last year, is using some of that same know-how to assist the Opry. He actively participated as a consultant in the development of the show’s new marketing campaign which features print, online, and outdoor components. Adkins […]

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Urban Fans Get “Sweet” Online Experience

Keith Urban is promoting his latest hit “Sweet Thing” by letting fans personalize the video and send it to others as a Valentine’s Day greeting. At www.sweetthing.tv users can customize the interactive video in twelve different ways, and then forward it around or add it to their own web pages. The customizable “Sweet Thing” video […]

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Digital Summit Reveals Speakers

The Leadership Music Digital Summit will host top-notch speakers including Ted Cohen, TAG Strategic; Dorrian Porter, Mozes; Greg Scholl, The Orchard; Jim Lucchese, The Echo Nest; Ali Partovi, iLike; Jim Cicconi, AT&T; and Dave Ulmer, Motorola. These and other yet-to-be announced experts will discuss how cutting edge technology relates to mobile communication, ISPs, social networking, […]

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Category: Featured, Organizations, Sales/Marketing

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Country Stars Dance, Design, and Drop Ticket Prices

Chuck Wicks and Jewel are joining the cast of celebrity competitors on the popular ABC series, Dancing with the Stars. For the show’s eighth season Wicks will dance with fellow country artist, and two-time Dancing champion Julianne Hough, who also happens to be his girlfriend. Jewel and her husband, rodeo star Ty Murray, will be […]

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Category: Artist, Featured, Sales/Marketing, Touring

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Baldrica Adds Duties To VP Post

Sony Music Nashville Vice President, Marketing Tom Baldrica will take on oversight of the label group’s Creative Services department alongside his current responsibilities spearheading Media and Artist Development. A 16-year label veteran, Baldrica first arrived at BNA in 1993 as Southeast regional. Working his way through the ranks, he was named to then-new role of […]

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January 09 Sales Story

Almost escaping notice, January 2009 has trailed off into obscurity, but the short story regarding country sales continues to be, “more of the same.” Top 75 Current Country sales fell short of the 300k mark again this week reaching about 295,000 units. Year-to-date country sales are now down 20.5%. One bright spot is country digital […]

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Category: Artist, Featured, Label, Sales/Marketing

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