The record for most number of views in a single day was established on July 28 topping over 5,600 and then reset again slightly higher on August 13. Another top tier traffic level was scored Aug. 17 becoming the site’s best-ever Monday.
Based upon ongoing results, total August 2009 views are expected to leap 53+% compared with the total June 2009 views.
MusicRow Publisher David M. Ross attributes the traffic spikes and overall surge to the publication’s new content strategy and social network marketing. “Positioning content in the appropriate venue has been key,” says Ross. “Our marketing interviews, sales analysis and other proprietary features are going into the subscriber-only @Musicrow morning reports, aimed at our most professional readers. The more general stories and press release items wind up online, open to all.”
Ross also points to Twitter and a Facebook Fan page as playing a role. “We’ve been nourishing our Twitter presence for a long time,” says Ross, “and it’s been well worth the effort and time we’ve invested. Currently we have over 9,050 followers. We’ve been careful to build trust with the people from all over the world that have elected to tune into our news feed and encourage all our readers and friends to join the fun (www.twitter.com/musicrow).
“Info distributors are facing many of the same challenges and engagement issues as the entertainment industry we cover,” says Ross. “It’s all about staying ahead of the curve, and giving our readers the content they need—when they want it, how they want it and in whatever format they want it. We’re very blessed to have so much support.”
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