Category: Sales/Marketing

Social Nets Get Facelifts

Twitter, home to about 6 million users, recently started to introduce design tweaks aimed at making the service more relevant and allowing users easier access to search across trends and more. The new features are spreading slowly, for example they still haven’t arrived on the Music Row Twitter page, but as they move throughout the […]

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Godin Warns Radio At CRS

Seth Godin describes himself as “bestselling author, entrepreneur and agent of change.” (sethgodin.typepad.com) Judging by the intensity and depth of his CRS Keynote address (3/4) his quote seems accurate. Godin has written ten bestselling books including Tribes, Purple Cow and Meatball Sundae plus holds an MBA from Stanford University. The speaker began by suggesting that […]

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P1 Study Shows Popularity of Social Networks

This year’s Country Radio Broadcasters, Inc.® and Edison Research’s National Country P1 Study 2009 polled more than 13,000 listeners online via email invitation to explore what listeners expect to see and hear on their favorite stations’ web sites, how listeners feel about syndicated versus local programming and the importance of social networking sites among Country […]

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CMA Presents Consumer Research To CRS Attendees

The CMA presented findings from its Country Music Consumer Segmentation Study to CRS attendees this morning, (3/5). The data presented is part of an extensive study commissioned by the CMA to define and examine the key consumer revenue drivers for country music. The study, was based upon a phase one sample of over 7,500 consumers, […]

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Taylor Swift Does CSI, ACM and CRS

Taylor Swift is everywhere these days, and tonight (3/5) at 8:00 CT, she’ll be appearing on one of her favorite TV shows, CBS network’s popular CSI: Crime Scene Investigation. Swift plays the part of troubled teen Haley Jones in an episode entitled “Turn, Turn, Turn.” A preview of the show can be viewed at www.cbs.com/primtime/csi. […]

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CMT Promotes Philips To President

Press Release—Brian Philips has been promoted to President of CMT, managing the brand’s overall portfolio including CMT, CMT Films, CMT.com, CMT Pure Country and all brand extensions, it was announced today by MTV Networks Music and Logo Group President Van Toffler. Philips formerly held the title of Executive Vice President and General Manager of CMT. […]

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Can Artists Benefit From Skittles Site Concept?

The new Skittles website proves the idea that innovation does not always require the invention of a new wheel. Sometimes it is merely rearranging wheels already available. Developed by Agency.com, Skittles.com is more a social network hub than a static information depot. The new candy company digital address employs a mix of content from Twitter, […]

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Virgin Stores Shuttering Completely

Virgin Entertainment Group North America (VEGNA), owner of the Virgin Megastores as well as three other retail outlets, is expected to close this summer. The company has been working on shuttering its Virgin Megastores in New York City and San Francisco for months. Other retail spaces in Orlando, Denver and Los Angeles will follow soon, […]

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GAC Web Series Highlights Randy Houser

This week GACTV.com premiered the first of its exclusive webisodes featuring Universal Records South’s Randy Houser. The 8-part weekly series, titled The Road Home, follows the rising artist during a trip to his homestate of Mississippi where he visits his old school, childhood home, and the nightclub where he got his start. New webisodes will […]

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Latocki Garners ADDY Award

Latocki Team Creative (LTC) picked up a Gold ADDY® Award on Saturday night (2/21) at the American Advertising Federation Nashville ceremony at local hotspot Limelight. The group was recognized for its excellent work on Roy Orbison: The Soul of Rock and Roll 4-Disc Box Set. “When Sony Legacy asked us to produce the Roy Orbison […]

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JC Penney Signs on to Sponsor Rascal Flatts Tour

J.C. Penney Company today (2/19) announced its official sponsorship of the Rascal Flatts American Living Unstoppable Tour presented by JCPenney. The fully integrated two-year sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. The partnership is designed to promote American Living, the retailer’s affordable, all-American lifestyle […]

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