Understanding the importance of publicity is the focus of the latest installment of CMA Industry InSite, an online educational series, which is now available on CMA’s member Web site, My.CMAworld.com.
The eighth episode, “Publicity – The Portal to the People,” is available now and features interviews with Mary Hilliard Harrington, President, The Greenroom; Dixie Owen, Sr. Director, Media & Public Relations, Capitol Records Nashville; Wes Vause, Vice President Media, Sony Music Nashville; and Jeff Walker, President, AristoMedia/Marco Music Group.
The series is part of CMA’s ongoing strategic mission of being a resource for the Country Music industry. The Association launched the monthly online educational series in May. The series is an exclusive benefit for members of CMA.
Episodes are posted on the third Monday of the month. With each new episode, CMA members are able to submit questions to the panel of experts. Each segment, which is roughly 10 minutes long, is archived for easy access at any time.