Nielsen Spins Off “Billboard,” “Hollywood Reporter”
The Nielsen Company is selling eight publications, including Billboard and The Hollywood Reporter, to e5 Global Media LLC, a new company formed by Pluribus Capital Management and Guggenheim Partners.
Pluribus was founded earlier this year by James A. Finkelstein, George Green, and Matthew Doull. Former Bear Stearns head Alan Schwartz is running Guggenheim, a privately held, diversified financial services firm with more than $100 billion in assets.
Other brands included in the sale worth an estimated $70 million are: Adweek, Brandweek, Mediaweek, The Clio Awards, Backstage, Film Journal International and the Film Expo trade show business. Among the titles closing will be Editor & Publisher, which has chronicled the newspaper business for 108 years. Management of the acquired brands and their staff members will begin to transition immediately.
Nielsen, which quietly shopped the trades around for the latter half of 2009, has suffered with the overall media downturn, driven largely by declining ad sales. Greg Farrar, President of Nielsen Business Media, explained, “Divesting these titles allows Nielsen to focus its investment on its core businesses and those parts of our portfolio that have the greatest potential for growth, including our leading trade show group.” Nielsen also produces the SoundScan music sales charts.
Finkelstein, who will become Chairman of e5 Global Media, and Todd Boehly, Managing Partner in the Office of the CEO at Guggenheim Partners, commented, “These are unique brands that are already leaders in their respective fields and, with the additional financial and strategic resources that we will provide, they will be positioned to add enhanced content across their print, online and new media channels and to continue to deliver value to their subscribers and advertisers.”
The acquisition, which is subject to normal terms and conditions, is scheduled to close by December 31, 2009. At the conclusion of the transaction, the group’s U.S.-based publications will continue do business from their current locations at 770 Broadway in New York and at 5055 Wilshire Blvd in Los Angeles.





It’s release day for Jimmy Wayne who is back with his Valory Music Co. album Sara Smile. To mark the occasion he’s hosting a live Ustream video chat with fans tonight beginning at 7 PM/CT which will include an acoustic set and will be accessible via his MySpace, Facebook and Twitter pages as well as the label’s site and
Dolly Parton is opening her first retail store in downtown Nashville this week. Starting tomorrow (11/24) fans can hit 2nd Ave. to shop for Dolly merch and music at Dolly Parton’s Trinkets & Treasures. There will be a listening post, apparel, jewelry and more.
After more than eight years on CMT, host Lance Smith is leaving the network to focus on his acting career. Smith joined CMT in 2001 as the network’s first VJ and went on to host over 400 episodes of the CMT Top 20 Countdown. He has logged countless hours on camera and hosted dozens of different shows and specials.
usic video site Vevo has set a Dec. 8 launch date, while the already popular Hulu, which offers mostly films and TV shows, is gearing up to become a music destination.
Vevo has Sony Music Entertainment and Universal Music Group on board, with YouTube powering the back-end video technology. A launch party will be held in New York.