Dick Clark Productions Thrives On Live Events

In a DVR-driven world, live events drawing real-time viewers are a big win for networks and production companies. A recent New York Times article explains that awards shows are a key ingredient in the success of Dick Clark Productions, the company behind the Academy of Country Music Awards, set for April 6 on CBS, and 13 other major shows this year.
Live programming, such as awards extravaganzas, sporting events and specialty shows including Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest, attract loads of viewers. In turn, advertising dollars follow. According to the NYT, “Advertisers spent roughly $500 million on envelope-opening shows and live non-sports events last year, a 25 percent increase compared to five years ago.”
16 million viewers tuned in to the 48th Annual Academy of Country Music Awards telecast on April 7, 2013. ACM Presents: Tim McGraw’s Superstar Summer Night, also from Dick Clark Productions, drew 11 million viewers, combined from airings on May 19 and July 26, 2013.
Dick Clark Productions delivered last night’s (Jan. 12) Golden Globe Awards on NBC, which hit a 10-year ratings high. DCP is also behind the new People Magazine Awards, slated for late 2014 on NBC.
The company, helmed by Allen Shapiro, also produces the American Music Awards, and Billboard Music Awards.