Krista Dykes Launches She Laughs Media

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Krista Dykes. Photo: Lex What Wear

Krista Dykes has exited her role as Senior Media Relations Manager at PLA Media to launch She Laughs Media, a podcast booking and publicity agency.

She Laughs Media seeks to help entrepreneurs, artists and experts amplify their voices through strategic storytelling and media placements and specializes in podcast tours, thought leadership positioning and campaigns that reach and resonate with key audiences. Rooted in Proverbs 31:25 – “she laughs at the time to come” – the company blends faith-forward values with media savvy to deliver results with integrity, creativity and heart. Dykes is launching the company for personal/professional flexibility, citing her family’s recent decision to become foster parents.

Prior to her time at PLA Media, Dykes previously worked as Media Relations Manager at the Country Music Association from 2015-2023. She’s been at the helm of various award-winning projects, helping companies secure IABC’s Gold Quill Award, Best in Business Award (25 employees or less) and “Behind the Scenes” Impact Award from Nashville Business Journal, Nashville Area Chamber of Commerce’s Music City Future 50, BusinessTN’s Hot 100 and Inc. magazine’s Reader Favorite for Entrepreneur of the Year.

“I’ve enjoyed my time back on Music Row and the meaningful work I’ve been involved with,” says Dykes. “As family decisions require more flexibility, my entrepreneurial spirit has been re-ignited and I’m excited to launch She Laughs Media—founded on Proverbs 31:25. My 20 years of publicity experience are perfectly coalescing with my passion for podcasting.”

Dykes continues to host and produce Secret Mom Hacks, a podcast she launched in 2023. Through 106 episodes, she has interviewed notable guests including best-selling authors Annie F. Downs and Peter Shankman, Hollywood actress Alessandra Torresani and ACM Head of Awards & Industry Relations/Family Alliance in Music co-founder Haley Montgomery, among others. In August 2024, she created the MomCom Database (the first-ever national database of mom communities).

Lorie Hollabaugh
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