Artists Engage Fans With Successful Contests

Pictured at Bentley's free concert (L-R): Derek Freeman, Pershing Center; Steve Albertsen, PD/Froggy 98; Andy Ruback, GM/Froggy 98; Dierks Bentley; Corey Smith; Stephen Linn, Sr. Director of Music Programming & Promotion, CMT; and CMT Radio Live’s Cody Alan.

Dierks Bentley and Keith Urban engaged fans with recent promotional contests.

Bentley and CMT partnered for the “Bring CMT Radio Live and Dierks Bentley to Your ‘Home’town” competition, and listeners in Lincoln, NE along with affiliate KFGE 98.1 FM/Froggy 98, won the free acoustic concert. Over 6,500 fans crowded the Pershing Center in Lincoln on Friday, Dec. 9 to see Bentley and opener Corey Smith. The event was held in conjunction with CMT Radio Live With Cody Alan On Tour, presented by Frito Lay.

Urban teamed with People.com to launch a nationwide contest to create a thirty second commercial spot for his new cologne, Phoenix. After receiving hundreds of fan-made video entries, Urban selected Eric Noffsinger of Littleton, CO as the Grand Prize Winner. Noffsinger’s commercial will air on national network television during ABC’s The View on Dec. 21. Catch a sneak peek below. Noffsinger will also receive tickets and airfare to an Urban concert in 2012 and a Phoenix gift pack. The cologne is the season’s best-selling new men’s fragrance in mass distribution.