YouTube Music has made two significant hires, with Rachel Whitney joining from Pandora, and Copeland Isaacson joining from Spotify.
Whitney will be country music programming manager, while Isaacson will oversee artist relations in Nashville. Margaret Hart, who has been at YouTube for 7 years, will be heading up label relations.
At Spotify, Isaacson was Director, Creative Services. Prior to his work at Spotify, he served as Director, Digital Marketing at Universal Music Group and Manager, Digital Marketing at Sony.
Whitney served as Head of Country Programming at Pandora. Previously, her career included time as Director, Digital Marketing at Borman Entertainment. She also co-founded the company BigData Marketing.
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