Big Machine Adds Two Staffers

Big Machine Label Group has hired Ashley Heron for the newly created position of Director of Strategic Marketing, and added Karen Light as Administration Analyst.

In his new role, Heron will work to establish brand partnerships as well as provide creative and new media support for the Big Machine, The Valory Music Co. and Republic Nashville artist rosters. A graduate of Belmont University, Heron most recently spent six years as Sr. Manager of Marketing for Lyric Street Records. He will report directly to VP of Sales, Marketing and Interactive Kelly Rich.

“Ashley has been a great sounding board over the years and is extremely talented,” says Rich. “When he became available, we knew he was a natural fit.”

Scott Borchetta and his team are fostering such a great culture of staff and artists, I’m really looking forward to working alongside and creatively partnering with more businesses in the business of Big Machine music,” adds Heron.

In her new position, Light will facilitate licensing clearance, publishing administration and royalty entry for the Big Machine Label Group roster. A graduate of California State University-Fresno and Middle Tennessee State University, Light’s industry experience includes stints at Encore Entertainment, Pamplin Music Corp, ICG, Still Working Music and, most recently, Sussman & Associates. She will report directly to Director of Administration Wayne Milligan.

“Karen is one of the best publishing administration professionals in the business,” says Milligan. “She not only brings with her solid credentials but a love for the creative process, songwriters and artists. I am very happy to be working with her again.”

“In some way or another, I have worked with various people and departments of Big Machine since it opened its doors which makes me even more excited now to be a part of this amazing team and family,” adds Light.

Ashley Heron can be reached at: 615-324-7930 and

Karen Light can be reached at 615-324-7934 and


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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