Black River Announces New Staffers

Black River Music Group has added former echomusic staffers Shay Boone and John Gusty to its team. They will be spearheading comprehensive new media efforts for the Nashville-based music group with a heavy focus on fan engagement, community building, data-capture and overall monetization of all BRMG initiatives.

Additionally, Boone and Gusty will be launching Black River Community Management under the BRMG umbrella. Black River Community Management will offer service packages designed to engage, grow and monetize fan communities for entertainment brands. BRMG’s roster is home to Jeff Bates, Sarah Darling and Emma Jacob.

Previously Boone and Gusty were key department heads of echomusic’s Marketing Services division. Boone launched echo’s Street Marketing Department in 2006 where she successfully managed and lead grass-roots and viral promotions for some of the industry’s biggest names such as Jonas Brothers, Keith Urban and Bon Jovi. Gusty was a founding member of echo’s original Marketing Department and was in charge of all advertising coordination and data-capture, as well as moving echo into the mobile realm in 2008 via a strategic relationship with mobile pioneers Mozes Inc.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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