Sony Promotes Scott McDaniel To VP Creative

Scott McDaniel

Scott McDaniel has been promoted to Vice President, Creative Services, for Sony Music Nashville. He joined the company in March 2008 as Sr. Director, Creative Services with 15 years of design and production experience to his credit.

In his new post, McDaniel will continue to head the Sony Music Nashville creative team, overseeing artist imaging and all operations related to print and video creation, including video production, album packaging, photography, and design for the label group and its four recording imprints: Arista Nashville, BNA Records, Columbia Nashville, and RCA Nashville.

VP, Marketing Tom Baldrica announced the promotion. “Scott has made an impact on all aspects of our creative process from the day he came to Sony Music Nashville,” said Baldrica. “He has raised the bar on videos, album packaging, and photo shoots, all while dealing with the changing economics of our business. He inspires his team, our artists, and our company on a daily basis.”

McDaniel remarked, “It is a privilege to serve with such an innovative creative department, the Sony Music Nashville team, world renowned photographers, landmark directors, artist managers, and our collective family of recording artists. To be entrusted in executing the visual art that will best communicate our artists’ music is a treasure. Without question, this career benchmark is humbling.”

McDaniel’s prior tenures include LifeWay, EMI Christian Music Label, CCM Communications, and ForeFront Records.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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