Country consumers are feeling the effects of the economic downturn and have reduced spending in the last year, according to a new survey commissioned by the Country Music Association, called the CMA Prime Prospect Study.
Data indicates that the most devoted fans, called CountryPhiles and MusicPhiles, are less likely to monetize their support for the genre than they would have been a year ago. As a result, they are interested in free activities, such as no-cost downloads of Country Music.
Not surprisingly, the findings show a significant reduction of discretionary income spending on luxury items, travel, dining out, and electronics. Meanwhile, expenditures stayed steady on cell phones, gas, Internet access, and other areas considered essential.
On the upside, most surveyed said they expect their situations to improve, or at least not grow worse, over the next 12 months
. And the size of the total Country fan base (adults 18-54) grew slightly from 39.7 in 2008 to 40.9 million in 2009.
The 2008 Country Music Consumer Segmentation Study lists four groups of “Prime Prospects”: CountryPhiles—passionate fans of Country Music
MusicPhiles—dedicated fans of Country as well as other genres
Today’s Traditional—prospective CountryPhiles who haven’t yet monetized their commitment significantly
Pop Country—prospective MusicPhiles whose Country tastes lean toward the pop side
Internet Use By Country Fans: Most Country fans go online occasionally, though not always at home, making YouTube, iTunes, and radio station sites important mass-marketing networks. About two out of five Prime Prospects with online access search for Country Music-related content each month; usually for Country news, song lyrics and product purchases. One in five go online weekly, usually looking for videos, streaming radio, and music samples.
There are still opportunities to generate revenue in changing and challenging times. Album compilations can be created for CountryPhiles, Pop Country fans, and other groups. Simple downloads can stimulate novice fans to purchase more easily and frequently online.
After the CMA Awards take place on Nov. 11, the CMA will begin another round of research. The new study will track any changes from the original 2008 Consumer Segmentation Study. The results will be presented at CRS 41, on Thurs., Feb. 25 (11:00 AM/CT).
Much more in-depth survey information is available for members on the Web site, My.CMAworld.com.
CMA Research: Country Fans And The Economy
/by Sarah SkatesData indicates that the most devoted fans, called CountryPhiles and MusicPhiles, are less likely to monetize their support for the genre than they would have been a year ago. As a result, they are interested in free activities, such as no-cost downloads of Country Music.
Not surprisingly, the findings show a significant reduction of discretionary income spending on luxury items, travel, dining out, and electronics. Meanwhile, expenditures stayed steady on cell phones, gas, Internet access, and other areas considered essential.
On the upside, most surveyed said they expect their situations to improve, or at least not grow worse, over the next 12 months . And the size of the total Country fan base (adults 18-54) grew slightly from 39.7 in 2008 to 40.9 million in 2009.
The 2008 Country Music Consumer Segmentation Study lists four groups of “Prime Prospects”: CountryPhiles—passionate fans of Country Music
MusicPhiles—dedicated fans of Country as well as other genres
Today’s Traditional—prospective CountryPhiles who haven’t yet monetized their commitment significantly
Pop Country—prospective MusicPhiles whose Country tastes lean toward the pop side
Internet Use By Country Fans: Most Country fans go online occasionally, though not always at home, making YouTube, iTunes, and radio station sites important mass-marketing networks. About two out of five Prime Prospects with online access search for Country Music-related content each month; usually for Country news, song lyrics and product purchases. One in five go online weekly, usually looking for videos, streaming radio, and music samples.
There are still opportunities to generate revenue in changing and challenging times. Album compilations can be created for CountryPhiles, Pop Country fans, and other groups. Simple downloads can stimulate novice fans to purchase more easily and frequently online.
After the CMA Awards take place on Nov. 11, the CMA will begin another round of research. The new study will track any changes from the original 2008 Consumer Segmentation Study. The results will be presented at CRS 41, on Thurs., Feb. 25 (11:00 AM/CT).
Much more in-depth survey information is available for members on the Web site, My.CMAworld.com.
Cumulus Radiothon; Josh Ragsdale Reminder
/by Sarah SkatesStations in the local cluster (92Q WQQK, i106 WNFN, 97.1 WRQQ, 95.5 WSM, 99.7 WWTN) will go commercial-free from 6 AM-7 PM and ask for donations via toll-free call 888-582-4453 (888-58-CHILD) or online at their Web sites.
In Middle Tennessee, more than 130,000 residents are living in poverty and more than one-third of them are children.
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A blood drive and bone marrow donor search for musician Joshua Ragsdale is going on today (11/2) at Christ The King Church (Belmont Blvd.) from 9 AM-2 PM. Ragsdale, a songwriter and former Lyric Street artist, is suffering from CML Leukemia and is in dire need of a bone marrow donor, which most often does not require surgery on the donor. He has been unable to find a match in the national bone marrow registry. Seeing if someone is a match is done by swabbing the inside of the mouth. If there is a match, the donation process is usually as simple as giving plasma.
Donations are being accepted at Joshua Ragsdale Benefit Fund, c/o Smith, Wiles, attn: Suzanne, 900 Division St, Nashville, 37203.
You can follow Josh’s story on his brother John Ragsdale’s blog.
Testing Google Music Search
/by adminFigure 1
Google’s new music search plan makes finding and listening to music a breeze. To test the new system that is a partnership with MySpace and Lala for streaming, plus includes links to services such as Rhapsody, Pandora and imeem, I searched for “Need You Now,” a current hit from Lady Antebellum, and Billy Currington’s “People Are Crazy.”
Figure 2
“Need You…” appeared at the top of the search list (see figure 1). Clicking on the play button opens a small player (see figure 2). Active links to the song on partner sites are also shown. The system still has a few bugs, since when I clicked on the Rhapsody link looking for “Need You Now,” instead I was taken to a song of the same name performed by Ned Evett.
Regardless, as the system gets refined, it will make finding (and buying) music very simple for consumers, regardless of their technology expertise. This new system is also a win for the partners who get introduced to consumers and can quickly become familiar.
The best way to understand exactly what it does is to try it. Enter a song title, artist’s name, album title or actual song lyrics and see where it leads you.
Sony Wins Melrose Meat and Greet
/by Sarah Skates(L-R) Lisa Ramsey Perkins, Jim Catino & Paul Overstreet at the Sony Music tent
The 2nd Annual Melrose “Meat” & Greet was held this week. Sony Music won first place in the grilling competition, followed closely by Universal Music in second place, and Curb Records in third. The event also included a costume contest with the winner taking home a prize for their favorite charity.
(L-R): Melrose writer Jeff Bates, with BBQ judges Kerry Collins and Charlie Monk, Melrose writer Sherrie Austin, and judge Trace Adkins. Photo: Dottie Hillery
Shelton/Adkins Video Premieres on Yahoo
/by Sarah SkatesBlake and Trace on set for the new video.
The video for “Hillbilly Bone,” Blake Shelton’s new single featuring Trace Adkins, premieres exclusively on Yahoo! Music today (10/30). Both artists star in the video and it will be available for purchase on iTunes beginning Nov. 3.
“Hillbilly Bone,” written by Luke Laird and Craig Wiseman, is the first single from Shelton’s forthcoming CD release—the follow up to his 2008 album Startin’ Fires.
“I had the best day shooting this video with Trace,” says Shelton. “He has been a great friend for many years and for him to take time out and come down and play a hillbilly with me was so cool. I haven’t laughed that hard in a long time. Trace is one funny guy.”
“Blake and I have been great friends for a long time now,” adds Adkins. “He is hands-down, one of the funniest guys I know, so doing this song and video with him was really a no-brainer.”
Pickler On TV, JMC Plays Nashville
/by Sarah SkatesHer latest single, “Didn’t You Know How Much I Loved You,” from her self-titled sophomore album is gaining momentum on the Country Breakout chart. And she was named Country Weekly’s Most Beautiful Woman for the second year in a row in the Nov. 2 issue.
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Jason Michael Carroll will perform at Nashville’s Exit/In on Thurs., Dec. 10, at 8 PM. Tickets, $15, go on sale today at www.ExitIn.com or www.aeglive.com.
Alan Jackson Debuts Collection At Cracker Barrel
/by Sarah SkatesAlan Jackson's cookbook is part of his new line at Cracker Barrel.
Alan Jackson is headed for a home cooked breakfast at Cracker Barrel in Mt. Juliet on Mon., Nov. 2 to celebrate the release of his new line of merchandise at the store. He will be there greeting fans and autographing items. Included in the Alan Jackson Collection are more than 40 products ranging from a rocking chair, to apparel, to food and collectibles. There is also a new CD—Songs Of Love And Heartache, with hits and two previously unreleased songs.
The Alan Jackson Collection is the first time Cracker Barrel has developed a complete line of merchandise around a star. Jackson was involved in its creation and approved all the goods based on what he thought would appeal to his fans. The popular restaurant and retail concept has been growing its business as a non-traditional music retailer since 2003.
Jackson will be there on Nov. 2 from 9-11 AM. Fans can begin lining up at 6 AM to obtain numbered tickets for a place in line. First come, first served.
Veronica Ballestrini
/by ProgrammerPlaylist“Out There Somewhere”
TimBob Records
Veronica might not be the household name that our American Idol-era industry is capable of producing overnight—yet. But there’s no doubt that she is well on her way to mastering the art of our new media age and bringing a legion of fans with her in the process, as a recent story about her in the New York Times suggests.
“I spend about four hours a day answering messages from fans,” she reveals. “Every message I get, I answer myself.” It’s a formula that has paid big dividends for the surprisingly down-to-earth young star.
With a dream and an Internet connection, the teenager from Waterford, Connecticut has raised eyebrows with her self-made success story. The staggering numbers on her social network sites are proof that Veronica has that special ability to connect with people. On Myspace alone, that number totals more than 135,000 friends, 11.3 million page views and 14.5 million plays of her music. On country-lifestyle portal DigitalRodeo.com, Veronica is one of the most in-demand artists on the entire site.
“It’s important that people know that I’m not trying to be anyone else,” adds Veronica. “I’m just trying to be who I am. I’m writing from the heart about issues and things I’m experiencing, and hopefully people can identify with that.”
http://www.veronicaballestrini.net/
http://www.myspace.com/veronicaballestrini
http://twitter.com/veronicabal
Rogers’ New 3-Disc Set, Symphony Show
/by Sarah SkatesLast week Rogers, known for huge hits like “Lady,” “We’ve Got Tonight” and “Islands in the Stream” with Dolly Parton, released a 3-disc box set. The package includes all these songs and three new tracks. Kenny Rogers: The First 50 Years is a look back at his career which has resulted in 105 million in worldwide album sales, and a hit in each of the last five decades. Totaling 45 tracks, the three discs are divided by Duets, Story Songs, and Love Songs. The set is packaged with a booklet that features photos from Kenny’s personal collection, and was released via Time Life in association with Dreamcatcher Artist Management. In addition to the box set, a single disc called The Greatest Duets is now available.