
Sherod Robertson, the accountant, circa 2005.
Call me a skeptic. I own it.
But I’m not the negative, ‘talk to the hand,’ and ‘don’t-believe-anything-I-read’ variety. I’m referring to a well-thought-out and strategically positioned view of how I discern information. And let’s face it, there’s a lot of information out there to discern.
I started my professional career in Dallas at Arthur Andersen & Co., which at the time, was one of the most well-respected international accounting firms in the world, leading the industry in over $9 billion in annual revenue. The prestigious firm belonged to an exclusive club of top accounting firms known as the Big 8.
Arthur Andersen’s training was beyond reproach. The firm had a large educational center in St. Charles, Illinois near Chicago where I often traveled for training during my 4-year public accounting career. These training sessions would last from a couple of days to a full week or more. With dorms, classrooms, a dining hall and a bar, it was a full fledged university solely for the company’s employees. Sometimes it felt like I was spending more time in those training classes than actually working on audit engagements. I didn’t realize it at the time, but that training was an invaluable experience, a ‘boot camp’ of sorts, that I would carry with me throughout my entire career.
I left the firm many years before its name became synonymous with Enron and was plastered across ‘breaking news’ headlines. Arthur Andersen was the financial accounting auditor of Enron and in 2001 when the energy giant was found to have reported billions in revenue through accounting fraud, the Arthur Andersen empire came crumbling down. The accounting firm was convicted of obstruction of justice for shredding documents related to its audit of Enron. And although the firm is no longer around, I’m grateful for the experience early in my career and most importantly, all of the training.
I moved to Music City in 1990 bringing those skills with me and 30 years later, I’m still using them in ways I never expected. One of those valuable lessons I was taught in auditing is developing a healthy level of skepticism. And in 2021, this skill has become more valuable than ever to navigate the vast amounts of information I receive both personally and professionally.
So what exactly does having a healthy level of skepticism mean?
First, I’ll tell you what it doesn’t mean.
It doesn’t mean that you automatically do not believe the information you receive. It’s not a knee-jerk reaction that refutes any information you encounter. It’s not a filter that dictates that whatever someone says, there must be something wrong with it. And it’s not assuming that the data is incorrect. In fact, it’s not assuming anything at all.
A healthy level of skepticism is a subtle acknowledgement that not all information should be automatically accepted as factually correct and complete if it doesn’t meet some basic criteria of reasonableness and logic. In other words, a moment of discernment is taken to judge the information based on factors such as context, its source, reasonableness, completeness, etc.
Back in my auditing days, if I were reviewing a company’s financial records and found an excessive amount of costs in a particular line item compared to prior year expenses, my healthy level of skepticism would suggest I look for additional documentation supporting the large increase in expenses. In other words, I would want to talk to someone at the company and ask them to “show me the receipts.”
I’ve learned to apply this same principle to much of the information I encounter. In fact, I do it so automatically and effortlessly, many times I’m not even aware that I’m doing it.

We all know that social media is a mecca for erroneous information. I’m always surprised that more people don’t exhibit this healthy level of skepticism when sharing information. One quick click will let you know that those Kroger gift cards being promised for sharing a post is probably a scam if that Kroger page you’re looking at only has four photos posted. Or that RV that is being given away again because the winner was disqualified due to being from Canada or being under age is probably not legit if the company’s Facebook page only has one post. But people continue to share and post without regard. I’m not one to call people out, but it does affirm that many people haven’t developed an appreciation for a healthy level of skepticism. Remember back in the early days of email when you received notices from that Nigerian prince that wanted to send you money? Hopefully, we all exercised a healthy level of skepticism.
When I see a shared screenshot of a tweet or post, I don’t hesitate to go to the original publisher and confirm the source. Likewise, if a company on Facebook is promoting a product I’m interested in, one click on their page will show when their page was established. If it was just recently launched, I’m highly suspicious. And do you ever drill down on the reviews of products on Amazon? Don’t be surprised if some of the reviews you read aren’t even of that product. Amazon was one of the first sites to offer the much-lauded product reviews, but now, as frustrating as it seems, even the number of recommended stars requires a bit of skepticism.
At MusicRow, I’m very much a “show me the receipts” type of person. And likewise, when I’m the one presenting the information, I prefer to have my own “receipts” in place even if it’s something that I know will never be needed. Think of it as a “self audit” that I perform on my information before I share or give it out.
From conspiracy theories to deepfakes, I’m convinced that developing a healthy level of skepticism is more important than ever. With technology moving at Mach speed, imagine watching videos where you cannot visibly or audibly discern whether it’s real. Videos will exist in the near future whose legitimacy is completely undetectable. I expect those days will arrive sooner than we think, and it’s our healthy level of skepticism that will prevail. Or at least, I hope so.
There are so many ways to take a pause and discern information that only takes a negligible amount of extra time. And as you adopt your own healthy level of skepticism, you’ll find your own methods and techniques that work for you.
But this approach doesn’t require you to sit back and question everything. Far from it. For me, I take a subtle beat and consider the source, the reasonableness, the logic and other factors that make up my value system before I accept important information as factual and complete. I’m also very mindful to try to minimize my own biases when asserting that healthy skepticism while also balancing between accepting too much or too little of any information’s validity.
I’ve greatly benefited from having a healthy level of skepticism. It’s a skill that I’ve found tremendously valuable both personally and professionally. With all the information that comes across my desk at MusicRow and filling up my email inbox every day, it’s an essential skill in my toolbox that I’m always refining.
And who knows? Perhaps Arthur Andersen & Co. could have used a little bit more of it as well.
Off The Record is a recurring column from MusicRow Owner and Publisher, Sherod Robertson. After 10 years heading the publication, he shares some of the nuggets of wisdom he’s acquired throughout the years that have helped him in his journey. The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of MusicRow Magazine nor its team members.
Prior Installments:
Off The Record: What Is Your Word For 2021?
Garth Brooks To Be Honored At 43rd Annual Kennedy Center Honors In May
/by Lorie HollabaughGarth Brooks
Garth Brooks is one of the honorees at the upcoming 43rd annual Kennedy Center Honors celebration, set to take place in May in Washington D.C. He’ll be joined by fellow recipients choreographer-actress-dancer Debbie Allen, singer-songwriter Joan Baez, violinist Midori, and beloved actor Dick Van Dyke at the renowned celebration of the arts.
“Like any award, the names that are already on it makes the award that award. And to think of the names that have been presented this in the past—and the names that will be there that night—is extremely humbling,” said Brooks. “President John F. Kennedy was a childhood hero of mine, and he has continued to be through every stage of my life. He knew that a nation is defined by its culture and a culture is defined by its arts. I have watched many of my heroes sit in that booth during their ceremony, I have even had the joyous honor of singing for some of them on their special night. The hope is to have contributed to humanity like my heroes have, to inspire us to be the most we can be as individuals, global citizens, and a part of human history. But most of all, to simply laugh, cry, love, and dream through music…I have been blessed to do just that as a fan and as an artist.”
Garth is no stranger to the Kennedy Center Honors—he’s performed as part of salutes to former honorees Loretta Lynn (2003), George Jones (2008), Billy Joel (2013) and, most recently, James Taylor (2016).
Traditionally held in December, the Kennedy Center Honors were postponed due to the pandemic and will now be held this May in Washington, DC in an adjusted form that will include an honoree medallion ceremony and other events.
Big Yellow Dog Signs Jamra To Publishing Roster
/by LB CantrellJamra
Big Yellow Dog Music has signed artist-songwriter Jamra as the first 2021 addition to its publishing roster.
“We are very excited to work with such a talented artist and writer,” says BYD’s General Manager Creative of Film & TV Sync, Alex Stefano. “Jamra’s voice and songs have brought a real calm over us the past year and we can’t wait to see where we can take them.”
Big Yellow Dog team with Jamra
Originally from a small New England beach town, Jamra came to Nashville 10 years ago in pursuit of a songwriting career. Since then, she’s landed major sync placements with Coca Cola, the CW’s hit show Riverdale and more with her unpolished, yet whimsical pop sound that blend sharp hip-hop beats and trippy atmospheric sonics.
“To say this means the world to me doesn’t quite suffice,” says Jamra. “It feels full circle. I think back to myself ten years ago moving to Nashville with the simple knowing in my heart of hearts that songwriting was my life’s work. I absolutely can’t wait to work alongside Alex, Carla [Wallace] and the rest of the BYD team from here forward.”
Plaid Flag Music Signs Mae Estes
/by LB CantrellPictured (L-R, back row): Mae Estes; Courtney Blake, Creative Director; (L-R, front row): Kendall Warren, Partner; Stephanie Cox, SVP Creative, Kobalt
Plaid Flag Music has signed Mae Estes to a worldwide publishing deal with the Nashville-based firm.
“We patiently searched for the perfect addition to our music family,” said Kendall Warren, Co-Founder of Plaid Flag Music. “Our patience was rewarded when we met Mae Estes. Her music and personality captivated us from the first time we heard her.”
An Arkansas native, Estes has been writing songs since she can remember, testing out her music on crowds across the state at rodeos and local radio stations week after week. After moving to Nashville in 2015, she’s has written songs for McKenna Hydrick, Cody Belew and Nate Botsford, among others.
“I couldn’t be more excited about the opportunity to work with Mae alongside my Plaid Flag team…equally excited for the world to hear this talented artist,” said Stephanie Cox, SVP, Creative at Kobalt Music.
As an artist, Estes released her debut single, “Naked,” to over 100,000 worldwide streams. She’s appeared on high profile playlists like Spotify’s New Music Nashville, and toured extensively with Armed Forces Entertainment in support of our servicemen and women.
“I’m so inspired by the badass women who run Plaid Flag and feel incredibly lucky to be a part of this team,” said Estes. “I don’t know how the restaurant industry will survive without me, but I’m excited to find out.”
BREAKING: Greg Thompson Appointed President And Partner Of Big Loud Management
/by LB CantrellGreg Thompson
Big Loud Management announced today (Jan. 14) the appointment of executive heavyweight Greg Thompson to President and Partner, effective immediately.
“I’ve worked closely with Big Loud in the past, and have been able to see what an incredible organization they have built,” says Thompson. “I want to thank Seth [England], Joey [Moi], and Craig [Wiseman], for this amazing opportunity to join the family. I’m thrilled to lead a group of world-class managers and have the privilege to be on the same team as some of the greatest artists in the world.”
Coming from Maverick Management/Live Nation in Beverly Hills, California, Thompson served as President of the top-tier management conglomerate. Hands-on in helping synergize managers and superstar talent like U2, Madonna, Doja Cat, Brandy, and more, he led the charge in expanding their sought-after all-genre roster. Prior, Thompson held a long bicoastal tenure with Capitol Music Group/EMI, playing a critical role in developing artists Katy Perry, Sam Smith, and Coldplay. With over 25 years of high-level music executive experience, his early career stints include Island Def Jam, Elektra Records, and Chrysalis Records.
“It’s hard to imagine how things could get better at Big Loud right now, but adding Greg [Thompson] to our company is exactly that. He is a leader, mentor, and first-class executive. We are very thankful to him for coming on board when he could have chosen just about anywhere. He will be key in overseeing all of our managers and assisting with each of their respective artists, not to mention being a key resource for us partners as well,” says Big Loud Partners (Seth England, Joey Moi, and Craig Wiseman)
Expanding Big Loud’s footprint to Los Angeles, California, Thompson will continue managing clients Philmon Lee and Ananya Birla, while further elevating the leading Nashville, Tennessee-based independent management firm.
Thompson can be reached here.
Willie Nelson Announced As Keynote For SXSW Online
/by Lorie Hollabaugh“No individual has had the cultural impact on, or been more synonymous with the creative vibrancy of Austin than Willie Nelson, and we are incredibly honored to have him as a SXSW Online 2021 Keynote,” said Hugh Forrest, Chief Programming Officer. “In addition to dozens of incredible Featured Speakers, today’s announcement also includes more than 200 sessions curated from our global community via PanelPicker, and is a key part of the premium content you can expect from SXSW Online 2021.”
Newly announced speakers for this year’s conference include host of TBS’ Full Frontal with Samantha Bee, Samantha Bee; Founder and Chief Executive Officer of Streamlytics, Angela Benton; entrepreneur and Virgin Group Founder, Sir Richard Branson; Latin singer/songwriter, businesswoman, author and TV star, Chiquis; cannabis rights activist, Steve DeAngelo; Co-founder and CEO of Relativity Space, Tim Ellis; Emmy-nominated creative director and choreographer, Laurieann Gibson; Academy Award-nominated and Golden Globe-winning actor, writer and producer, Taraji P. Henson, in conversation with SELF magazine Editor-in-Chief, Carolyn Kylstra; leadership strategist and author, Ann Hiatt; design entrepreneur and founder of the creative agency, LAYER, Benjamin Hubert; writer and publisher of the Water & Music newsletter, Cherie Hu; New York Times bestselling author, Michael Lewis; Academy Award-winning actor, author, producer, director and philanthropist, Matthew McConaughey; in conversation with Major League Soccer commissioner, Don Garber; Square Co-founder, Jim McKelvey; actor, filmmaker, author, and Olympic athlete, Alexi Pappas; and many more.
SXSW Online programming sessions are organized by themes (A New Urgency, Challenging Tech’s Path Forward, Cultural Resilience in the Arts, The Rebirth Of Business, Transforming the Entertainment Landscape, Connection in Disconnection, and An Uncharted Future), which are specifically focused on our unique moment in history and a glimpse into what the future could look like. More information about SXSW programming formats and themes can be found here.
Off The Record: Show Me The Receipts!
/by Sherod RobertsonSherod Robertson, the accountant, circa 2005.
Call me a skeptic. I own it.
But I’m not the negative, ‘talk to the hand,’ and ‘don’t-believe-anything-I-read’ variety. I’m referring to a well-thought-out and strategically positioned view of how I discern information. And let’s face it, there’s a lot of information out there to discern.
I started my professional career in Dallas at Arthur Andersen & Co., which at the time, was one of the most well-respected international accounting firms in the world, leading the industry in over $9 billion in annual revenue. The prestigious firm belonged to an exclusive club of top accounting firms known as the Big 8.
Arthur Andersen’s training was beyond reproach. The firm had a large educational center in St. Charles, Illinois near Chicago where I often traveled for training during my 4-year public accounting career. These training sessions would last from a couple of days to a full week or more. With dorms, classrooms, a dining hall and a bar, it was a full fledged university solely for the company’s employees. Sometimes it felt like I was spending more time in those training classes than actually working on audit engagements. I didn’t realize it at the time, but that training was an invaluable experience, a ‘boot camp’ of sorts, that I would carry with me throughout my entire career.
I left the firm many years before its name became synonymous with Enron and was plastered across ‘breaking news’ headlines. Arthur Andersen was the financial accounting auditor of Enron and in 2001 when the energy giant was found to have reported billions in revenue through accounting fraud, the Arthur Andersen empire came crumbling down. The accounting firm was convicted of obstruction of justice for shredding documents related to its audit of Enron. And although the firm is no longer around, I’m grateful for the experience early in my career and most importantly, all of the training.
I moved to Music City in 1990 bringing those skills with me and 30 years later, I’m still using them in ways I never expected. One of those valuable lessons I was taught in auditing is developing a healthy level of skepticism. And in 2021, this skill has become more valuable than ever to navigate the vast amounts of information I receive both personally and professionally.
So what exactly does having a healthy level of skepticism mean?
First, I’ll tell you what it doesn’t mean.
It doesn’t mean that you automatically do not believe the information you receive. It’s not a knee-jerk reaction that refutes any information you encounter. It’s not a filter that dictates that whatever someone says, there must be something wrong with it. And it’s not assuming that the data is incorrect. In fact, it’s not assuming anything at all.
A healthy level of skepticism is a subtle acknowledgement that not all information should be automatically accepted as factually correct and complete if it doesn’t meet some basic criteria of reasonableness and logic. In other words, a moment of discernment is taken to judge the information based on factors such as context, its source, reasonableness, completeness, etc.
Back in my auditing days, if I were reviewing a company’s financial records and found an excessive amount of costs in a particular line item compared to prior year expenses, my healthy level of skepticism would suggest I look for additional documentation supporting the large increase in expenses. In other words, I would want to talk to someone at the company and ask them to “show me the receipts.”
I’ve learned to apply this same principle to much of the information I encounter. In fact, I do it so automatically and effortlessly, many times I’m not even aware that I’m doing it.
We all know that social media is a mecca for erroneous information. I’m always surprised that more people don’t exhibit this healthy level of skepticism when sharing information. One quick click will let you know that those Kroger gift cards being promised for sharing a post is probably a scam if that Kroger page you’re looking at only has four photos posted. Or that RV that is being given away again because the winner was disqualified due to being from Canada or being under age is probably not legit if the company’s Facebook page only has one post. But people continue to share and post without regard. I’m not one to call people out, but it does affirm that many people haven’t developed an appreciation for a healthy level of skepticism. Remember back in the early days of email when you received notices from that Nigerian prince that wanted to send you money? Hopefully, we all exercised a healthy level of skepticism.
When I see a shared screenshot of a tweet or post, I don’t hesitate to go to the original publisher and confirm the source. Likewise, if a company on Facebook is promoting a product I’m interested in, one click on their page will show when their page was established. If it was just recently launched, I’m highly suspicious. And do you ever drill down on the reviews of products on Amazon? Don’t be surprised if some of the reviews you read aren’t even of that product. Amazon was one of the first sites to offer the much-lauded product reviews, but now, as frustrating as it seems, even the number of recommended stars requires a bit of skepticism.
At MusicRow, I’m very much a “show me the receipts” type of person. And likewise, when I’m the one presenting the information, I prefer to have my own “receipts” in place even if it’s something that I know will never be needed. Think of it as a “self audit” that I perform on my information before I share or give it out.
From conspiracy theories to deepfakes, I’m convinced that developing a healthy level of skepticism is more important than ever. With technology moving at Mach speed, imagine watching videos where you cannot visibly or audibly discern whether it’s real. Videos will exist in the near future whose legitimacy is completely undetectable. I expect those days will arrive sooner than we think, and it’s our healthy level of skepticism that will prevail. Or at least, I hope so.
There are so many ways to take a pause and discern information that only takes a negligible amount of extra time. And as you adopt your own healthy level of skepticism, you’ll find your own methods and techniques that work for you.
But this approach doesn’t require you to sit back and question everything. Far from it. For me, I take a subtle beat and consider the source, the reasonableness, the logic and other factors that make up my value system before I accept important information as factual and complete. I’m also very mindful to try to minimize my own biases when asserting that healthy skepticism while also balancing between accepting too much or too little of any information’s validity.
I’ve greatly benefited from having a healthy level of skepticism. It’s a skill that I’ve found tremendously valuable both personally and professionally. With all the information that comes across my desk at MusicRow and filling up my email inbox every day, it’s an essential skill in my toolbox that I’m always refining.
And who knows? Perhaps Arthur Andersen & Co. could have used a little bit more of it as well.
Off The Record is a recurring column from MusicRow Owner and Publisher, Sherod Robertson. After 10 years heading the publication, he shares some of the nuggets of wisdom he’s acquired throughout the years that have helped him in his journey. The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of MusicRow Magazine nor its team members.
Prior Installments:
Off The Record: What Is Your Word For 2021?
Visionary Media Group Signs Clayton Anderson [Exclusive]
/by LB CantrellPictured (L-R): Tracy Percival, Anastasia Brown, Clayton Anderson, J.R. Hensley. Photo: Evan De Stefano
Country music artist, Clayton Anderson, has signed with the multi-dimensional entertainment and music company Visionary Media Group. VMG is set to expand upon his unique touring concept, provide assistance with the release of his children’s book, and help finish the screenplay he’s writing.
Anderson has racked up over 240K monthly listeners on Spotify and over 10 million streams on the platform alone. Earlier last year, he teamed up with Bud Light for the Bud Light Dive Bar Tour: Home Edition alongside Jake Owen, Dierks Bentley, OneRepublic, and more, which allowed him to keep sharing music, virtually, with his fans during the pandemic.
“I’m beyond grateful and excited for the opportunity to be joining Anastasia Brown, Tracy Percival and the entire VMG family! I was so close to giving up my dream when COVID hit, but this partnership is such a blessing,” Anderson said. “Our ideals and passion for music are parallel and I honestly can’t convey how very thankful I am. I’m so fired up!”
Raised in southern Indiana, Anderson has built a loyal following with his blend of Midwestern rock and independent country. While enrolled at Indiana University, he wrote his first song in the school’s library and began playing fraternity parties around town, earning an audience long before graduation. He’s gone on to open for many artists, including Kenny Chesney, Blake Shelton, Jimmy Buffett, and Carly Pearce. He has also performed alongside Zac Brown Band at the Indy 500, with 40,000 people in attendance.
“When Renee Bell introduced me to Clayton, I flipped over his powerful voice. Then with time, I learned about his work ethic and how entrepreneurial he is—that’s when we knew he was the right fit to join the Visionary Family,” said Brown, VMG Chief Content Strategist.
Anderson is currently gearing up to release a slew of new singles throughout 2021 culminating in a new album release slated for 2022.
Phil Vassar’s ‘Songs From The Cellar’ Returns For Season Three This Spring
/by Lorie HollabaughPhil Vassar’s performance series Songs from the Cellar is returning for a third season Thursday, March 4 at 9 p.m. ET on Circle.
Filmed in Vassar’s home wine cellar, season three features a lineup of guests including Tracy Lawrence, Matt Ramsey of Old Dominion, Jo Dee Messina, and Lonestar. This season also introduces two new segments including ‘Rising Women of Country’ with guests Stephanie Quayle, Parker McKay, Arielle and Kasey Tyndall, and ‘Phil’s Pick’ featuring fellow Virginia native, Lexie Hayden.
Matt Ramsey, Phil Vassar
The Circle Network is also re-airing episodes from the first two seasons on Thursdays at 9 p.m. ET ahead of the season 3 premiere. Audio from all previous episodes will be available on Phil Vassar’s Songs from the Cellar Podcast. Episodes will be released on a weekly basis and available to stream and download on many digital podcast platforms. The podcast will launch on Friday, Jan. 15 with guest Charles Esten.
“We’re grateful to be able to work with legendary artist Phil Vassar for a third season of his show, Songs from the Cellar. He has a natural gift for making his guests feel at home, which creates organic moments and makes for great episodes. The roster of talent that joins him is also so wide ranging, from Mike Tyson to Dennis Quaid in previous seasons, and now Jo Dee Messina and Lonestar,” said Drew Reifenberger, Circle General Manager. “You really never know what you’re going to get when a new guest steps into his cellar!”
Vassar completed an underground wine cellar in 2015 at his historic Nashville estate. The cellar quickly became one of his favorite rooms to write songs, sing and hang with friends, which led to the show’s initial concept. Songs from the Cellar is produced by NashPhil Cellars and The Nice Kids.
CMT To Premiere ‘Skyville Live’ Specials With Kris Kristofferson And More
/by LB CantrellKris Kristofferson. Photo: Mary Ellen Mark
CMT announced today (Jan. 13) its partnership with Skyville Live, the Emmy Award-winning music series from Academy and Emmy-Award winning studio Believe Entertainment Group, to bring ten of its music specials to life in 2021.
Celebrating the music of legendary artists throughout the year, CMT will host the broadcast premiere of the one-hour specials, with exact timing for each to be announced at a later date. All specials were filmed pre-COVID in front of an intimate studio audience at the Skyville Live Music venue in Nashville.
The first special, Skyville Live: Kris Kristofferson & Friends, is set to premiere on Tuesday, Jan. 19 at 10/9 CST, celebrating the music of the legendary singer-songwriter Kris Kristofferson. Kristofferson will be joined by Brandy Clark, Jason Isbell, Lady A and Raul Malo for the one-hour tribute showcasing his most memorable songs from his storied career, including “Me And Bobby McGee” and “Help Me Make It Through the Night,” among others.
Next month, Midnight Train To Georgia: Gladys Knight & Guests will premiere Wednesday, Feb. 17 at 10/9 CST. Music royalty Gladys Knight is joined by superstars Martina McBride and Estelle to perform beloved classics, including “Midnight Train To Georgia” and “Neither One Of Us.”
The full slate of Skyville Live specials airing later this year will feature world-class entertainers and musicians including Cyndi Lauper, Graham Nash, the late Gregg Allman, Emmylou Harris, a salute to Jerry Lee Lewis, Martina McBride and more.
Skyville Live began as a very small club in Nashville as a way for up-and-coming artists to showcase their talents. It became very popular, but there was little room for growth. Wally Wilson, who co-owned Skyville Music, along with music industry insiders, created a live-streamed concert series, bringing together famous artists from the world of classic rock and country, with new artists in a funky warehouse in Nashville in front of a live audience for intimate performances.
Roadie Teams With Crew Nation To Aid Crew Members Impacted By Pandemic
/by Lorie HollabaughCrew Nation, a charitable organization powered by Music Forward Foundation to support live music crew members, has partnered with delivery platform Roadie. The Atlanta-based crowdsourced platform will make a $1 donation to Crew Nation for every Large, X-Large and Huge Gig delivered through its platform in January.
Founded in 2014, Roadie works with consumers, small businesses and corporations across virtually every industry to provide a faster, cheaper, more scalable solution for scheduled, same-day and urgent delivery. Roadie’s crowdsourced delivery service has a driver community of more than 200,000 active drivers, reaches 89% of U.S. households and is the country’s first nationwide crowdsourced delivery platform that works with consumers, small businesses and big global brands alike to facilitate same-day, local deliveries nationwide. Unlike other platforms that enable food and small package delivery, drivers on Roadie’s platform haul everything from kayaks to couches, paint to puppy food. To set up a delivery and help the cause, visit Roadie.com and create an account.
“Music unites and inspires us. Whether you’re into Jimmy Buffett or Janelle Monae, The Weeknd or Willie Nelson, you can thank live music crews for bringing your favorite artists to life onstage,” said Roadie Founder and CEO Marc Gorlin. “We were so inspired by roadie culture that we named our company after it; it’s why deliveries on our platform are called ‘Gigs’ and it’s why we’re proud to step in and work with our customers to help give a little back.”
“The live industry was the first to close due to the pandemic, and will likely be one of the last to reopen, so the need for these out-of-work crew members is greater than ever,” said Nurit Smith, Executive Director, Music Forward Foundation. “Thank you to Roadie for pledging your support for Crew Nation, this commitment will go a long way to provide relief for many roadies through this temporary pause.”