Category: Sales/Marketing

Can Artists Benefit From Skittles Site Concept?

The new Skittles website proves the idea that innovation does not always require the invention of a new wheel. Sometimes it is merely rearranging wheels already available. Developed by Agency.com, Skittles.com is more a social network hub than a static information depot. The new candy company digital address employs a mix of content from Twitter, […]

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Virgin Stores Shuttering Completely

Virgin Entertainment Group North America (VEGNA), owner of the Virgin Megastores as well as three other retail outlets, is expected to close this summer. The company has been working on shuttering its Virgin Megastores in New York City and San Francisco for months. Other retail spaces in Orlando, Denver and Los Angeles will follow soon, […]

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GAC Web Series Highlights Randy Houser

This week GACTV.com premiered the first of its exclusive webisodes featuring Universal Records South’s Randy Houser. The 8-part weekly series, titled The Road Home, follows the rising artist during a trip to his homestate of Mississippi where he visits his old school, childhood home, and the nightclub where he got his start. New webisodes will […]

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Latocki Garners ADDY Award

Latocki Team Creative (LTC) picked up a Gold ADDY® Award on Saturday night (2/21) at the American Advertising Federation Nashville ceremony at local hotspot Limelight. The group was recognized for its excellent work on Roy Orbison: The Soul of Rock and Roll 4-Disc Box Set. “When Sony Legacy asked us to produce the Roy Orbison […]

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JC Penney Signs on to Sponsor Rascal Flatts Tour

J.C. Penney Company today (2/19) announced its official sponsorship of the Rascal Flatts American Living Unstoppable Tour presented by JCPenney. The fully integrated two-year sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. The partnership is designed to promote American Living, the retailer’s affordable, all-American lifestyle […]

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Wicks Scores Dr. Pepper Sponsorship

Chuck Wicks has signed a year-long sponsorship agreement with Dr. Pepper to support the brand’s Academy of Country Music Awards promotion. As part of the deal, the RCA Nashville artist will be featured online and on in-store promotional materials at major retailers nationwide. Dr. Pepper will also bring Wicks to select retail locations for album […]

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Music Marketing Crosses Platforms

Cross-promotion and corporate tie-ins are an ever-growing part of the music business. Here are some of the latest and most creative examples, with Disney and 19 Entertainment leading the way. “The American Idol Experience,” a new attraction at Disney’s Hollywood Studios in Florida, is opening this week. Guests can audition to take the spotlight onstage, […]

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MAC Presents Hires Ruth Gonzalez

Music sponsorship specialists MAC Presents has added Operations Manager Ruth Gonzalez to its team. She brings more than fifteen years of experience as a talent agent to the Nashville-based firm, including nine years at Creative Artists Agency in Beverly Hills, where she was responsible for artists including Jesse McCartney and Ashlee Simpson. She also represented […]

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Is Fan Voting The Future? ACM Enlists Fans To Validate Industry Choices

Like it is for all Awards shows, the ACM final nominees announcement was a cause of joy and pain for various artists whose names did and did not appear on the coveted list. Some mainstream brands were missing in categories where they seemed essential and a few relative newcomers caught a wave that some might […]

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Adkins Onboard With Opry’s New Ad Campaign

Grand Ole Opry member Trace Adkins, whose marketing savvy earned him a Top 2 finish on NBC’s Celebrity Apprentice last year, is using some of that same know-how to assist the Opry. He actively participated as a consultant in the development of the show’s new marketing campaign which features print, online, and outdoor components. Adkins […]

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Urban Fans Get “Sweet” Online Experience

Keith Urban is promoting his latest hit “Sweet Thing” by letting fans personalize the video and send it to others as a Valentine’s Day greeting. At www.sweetthing.tv users can customize the interactive video in twelve different ways, and then forward it around or add it to their own web pages. The customizable “Sweet Thing” video […]

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