New CMA Research Will Be A CRS Highlight

crs-41Information from the CMA’s recently completed Prime Prospects Study, focusing on consumer trends related to radio and radio Web sites, will be shared with attendees at the upcoming Country Radio Seminar. The study’s findings will be discussed at the CMA Research Presentation on Thurs., Feb. 25 at 11 AM, during CRS-41. That session will be followed by the CMA Research Workshop panel to help attendees analyze the results.

The CMA’s timely research concludes just months before CRS 41 is held, Feb. 24-26, 2010, making it particularly relevant to the current Country Radio and Music industry. The study also includes results from an upcoming fourth quarter Annual Tracking Study.

Last year’s CMA Research Presentation surveyed more than 7,500 consumers in an effort to define key trending statistics for Country music fans, including listener and viewership habits, revenue drivers (“Core” and “Low-Funding”), economic factors and further profile studies of its “CountryPhiles” and “MusicPhiles.”

A detailed schedule of the CRS 41 agenda and confirmed panelists can be found at the Country Radio Broadcasters, Inc. Web site. The CRS early bird registration rate of $499 ends Friday, Oct. 30, 2009. Registration is currently available at the CRB Web site or by contacting the Country Radio Broadcasters, Inc. offices at 615-327-4487.


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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