NBC Debuts Artists in Residence Partnership

bjNBC Universal is starting an “Artists in Residence” program with Bon Jovi as the first act set to participate. Featured artists will be exposed across NBCU’s multiple platforms and brands, including interviews, musical guest appearances, and guest-starring roles. The “Artists in Residence” project coincides with the Nov. 10 launch of the band’s new studio album, The Circle.

As part of the program, Bon Jovi has confirmed appearances on the special “Bon Jovi Month” on the Today show in November during which they will appear live on the program on all four Wednesdays that month, capped off with a special concert performance on the plaza on Wed., Nov. 25. Additionally, Bon Jovi will appear on several NBC Entertainment programs and be the featured guest on Bravo’s Inside the Actors’ Studio.

Jon Bon Jovi will be the subject of a USA Character Showcase, which will highlight him as both an artist and philanthropist in an on-air and on-line campaign. He will be a featured panelist at a USA Network and Tom Brokaw-sponsored “Characters Unite National Town Hall,” about overcoming social injustices, in Washington, D.C. Jon will also be featured on NBC’s Nightly News with Brian Williams, as well as in the company’s award-winning public service campaign The More You Know with spots running on NBCU’s cable and broadcast networks. The band’s music will also  be heavily integrated throughout NBC’s network and cable programming.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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