CMT Awards Spike Sales

brad-paisley-ar10The 2009 CMT Music Awards sparked post-show physical and digital sales for every performer and winner following the live telecast on Tuesday, June 16 on CMT. Here is the data according to the Soundscan charts for the week ending 06/21/2009.

Brad Paisley, a three time trophy winner that night, received one of the biggest sales jumps. He had significant digital track increases for “Waitin’ On A Woman” (+72%) and “Start A Band” (+56%). Digital and physical sales of his album Play increased 52%, bringing its total sales to 244,603.

Award winners seeing a single sales spike: Rascal Flatts’ “Every Day” (+51%), Sugarland’s “All I Want To Do” (+35%), Zac Brown Band’s “Chicken Fried” (+31%) and Alan Jackson’s “Country Boy” (+31%).

Performers on the show saw increased album sales (physical and digital):
Darius Rucker (Learn To Live) increased 44% to 717,115
Trace Adkins (American Man Greatest Hits Volume II) increased 43% to 639,071
Toby Keith (That Don’t Make Me A Bad Guy) increased 37% to 397,629
Sugarland (“Love On The Inside”) increased 30% to 1,660,684
Also getting an up in album sales were Lady Antebellum (27%), Jason Aldean (25%), Dierks Bentley (16%), Kellie Pickler (14%), Taylor Swift (10%) Rascal Flatts (9%), Keith Urban (9%) and Paisley as mentioned above.

Performers who had digital track sales bumps for the songs performed on the Awards:
Trace Adkins (“You’re Gonna Miss This”) increased 83%
Lady Antebellum (“Lookin’ For A Good Time”) increased 65%
Darius Rucker (“Alright”) increased 59%
Toby Keith (“God Love Her”) increased 44%
Taylor Swift (“You Belong With Me”) increased 32%
The B-52s, Rascal Flatts, Dierks Bentley, Keith Urban, Kellie Pickler, Brad Paisley and Jason Aldean also saw single increases in the 10-30 % range, following performances.

In addition, each of the six acts who performed on the Nationwide Insurance side stage experienced post-show sales increases. The secondary stage featured up-and-coming artists Jason Michael Carroll, Carter Twins, Eric Church, Eli Young Band, Gloriana and Joey + Rory.

Hargis Returns to BBR/Stoney Creek

shelleyShelley Hargis has joined the Stoney Creek Records promotion staff as Manager Regional Promotion, Southwest/Midwest. She is already on the job and reporting directly to Stoney Creek’s VP of Promotion Denise Roberts. Hargis is returning home to the Broken Bow/Stoney Creek family where she previously spent over four years at BBR in radio promotion. Her other prior experience includes six years at Epic Nashville, two years at Midas Records Nashville and most recently working at Mathis Entertainment in management/marketing for artist Adam Gregory.

The Broken Bow Records/Stoney Creek Records promotion team is headed by Carson James, SVP of Promotion.

Hargis will be based in Nashville and can be reached at 615-429-2600 and [email protected].

MR Launches Twitter Chart

twitchart

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Country music trade publication MusicRow and New Media marketing group AristoWorks have formed a chart to track Country music artists’ popularity among Twitter users. Now in beta mode, the rankings are based on the number of users “following” each artist. Currently, there are 72 chart positions. Miley Cyrus and Taylor Swift occupy the No. 1 and 2 spots, respectively, with Billy Ray Cyrus, Keith Urban, LeAnn Rimes, Kellie Pickler, Julianne Hough, Rascal Flatts, Martina McBride and Willie Nelson rounding out the Top 10. An artist must have a minimum of 100 followers to chart.

“Today’s media landscape is becoming a highly fragmented, on-demand media world,” says MusicRow Publisher David M. Ross. “As a result, artists are using an increasingly sophisticated new tool set to reach consumers and create new fans. This Twitter chart is the first of a series of projects we are developing with AristoWorks to help our readers quantify their online efforts.”

The first of its kind charting system, developed by AristoWorks, utilizes the Active Programming Interface (API) offered by Twitter and gathers data to update the chart daily.

“This system really stems from a simple idea, but gives labels, managers and new media marketers a unique benchmark for where their brands stack up against others,” says AristoWorks New Media Director Jon Walker. “Although the Twitter chart is currently operating in beta mode, the immediate response from artists, labels and managers has been impressive.”

Additional chart features, including user trending statistics, will be implemented in the official release.

Republic Nashville Hires Bobby Young

bobby_photoBobby Young has joined the newly formed label Republic Nashville as Director of National Promotion. With more than 20 years on Music Row, his stints include VP of Promotion & Artist Development at River North Nashville; VP of Promotion at Jeff McClusky & Associates, Inc; VP of National Country Promotion at Mercury Nashville; Partner/GM of Young-Olsen & Associates; as well as Southeast Regional Promotion & Marketing for Big Machine Records. Young most recently served as Sr. Vice President of Promotion & Artist Development at Graham Entertainment. In addition to his National responsibilities, Young will also cover the Southeast region.

New Music Update: Paisley, Gretchen, Gary and More

paisley-asnStarting today (6/9) iTunes users can purchase tracks from Brad Paisley’s new album, American Saturday Night, prior to its June 30th release date. One new song will be made available each week for the next three weeks, beginning with “Water.” The first single from the album, “Then,” is already a radio hit. American Saturday Night is Paisley’s eighth album release.

Also new from Sony, Gretchen Wilson’s next single, “If I Could Do It All Again,” is available for digital purchase at all major outlets today. The song was written by hitmakers Rivers Rutherford and George Teren.

Valory’s Justin Moore will issue an EP today exclusively on iTunes.  The five-song collection is appropriately titled The ‘You Asked For It’ EP, and includes “Small Town USA,” “Back That Thing Up,” “I Could Kick Your Ass,” “Hank It” and “How I Got To Be This Way.”

“Skinny Dippin’,” the latest from Warner Bros.’s Whitney Duncan, is at radio today (6/9) and will go on sale to all digital retailers on Tues., June 16. Soon to follow: a ringtone, and music video directed by Roman White. Duncan’s forthcoming album, Right Road Now, is due out later this year.

UMG’s Gary Allan will release his new song to radio on Friday, June 12. “Today” is the debut single from his upcoming studio album due in stores this fall.

Today Lyric Street is releasing Sarah Buxton‘s “Outside My Window.” Buxton produced the song and wrote it with Victoria Shaw, Mark Jeffrey Hudson and Gary Burr.

Twitterific: MusicRow Debuts Chart, Twitter Stops Fake Accounts

twitter-logoEver been duped into following a celeb imposter on Twitter? You’re not alone. So the brains behind the microblogging site have begun working on a new feature called “Verified Accounts.” The beta version will debut this summer, with a special seal to help users differentiate between the real and fake Oprah, Brad Paisley, etc. First up, the company plans to tackle accounts belonging to public officials, public agencies, famous artists, athletes, and other well-known individuals at risk of impersonation.

MusicRow has a new Twitter chart, ranking the Country music artists with the most followers. Click here to check it out.

Shane Allen Joins Capitol As VP Promotion

shane-allen-08Capitol Records Nashville has named Shane Allen Vice President, Promotion and will report directly to Steve Hodges, Senior Vice President Promotion. Before his recent stint at GHM/Red Light Management, industry veteran Allen was Capitol Record Nashville’s VP Radio Strategies and Field Marketing.

“I’m extremely excited to be returning to Capitol Nashville in this capacity, and am especially grateful to Mike Dungan and Steve Hodges for giving me the opportunity,” said Allen. “I can’t say enough about the people, artist roster and incredible culture inside those halls on West End. I’m also very grateful to Greg Hill and all of my friends at GHM/Red Light Management for teaching me so much.”

Before his time at Capitol Records Nashville, Allen worked as the National Director, West and Southwest Promotion for Universal South Records. Before that Allen held several positions at MCA and Mercury Nashville in the Promotions department. Allen first got his start at San Diego’s KSON radio station.

Rucker Reaches Out via iPhone

darius13Darius Rucker’s new iPhone/iPod touch app is the first from a country music artist to reach this writers desk. Downloadable for FREE, the nifty 35 MB code works much like a personal web browser dedicated to one site. Navigation is divided into seven categories: Welcome, Latest News, Tour Dates, Music Videos, Song samples/purchase links, Darius TV and Twitter.

Inside the tour dates area are direct links that open mobile Safari and enable fans to purchase tickets. Music Video has both still images and embedded videos that are loaded on the phone and can be viewed with or without a network connection. Darius TV is dedicated to behind-the-scenes humorous video clips and outtakes.

The app’s look and feel is clean and intuitive. Fans will appreciate having a “clubhouse” where they can go at any time to hangout and get the latest news. Like a web site, content can be updated when desired, giving the artist a direct-to-the-fan syndicated information channel. Artist apps have been extremely popular in other music formats and range from the simple, but informative—like Rucker’s version—to collections of bells and whistles with built in contests, social networking access and even the ability for fans and the artist to chat online in the app’s private chat room.

As today’s media landscape continues to fragment, it becomes more difficult to attract a large-scale audience in one place at the same time making social networking and iPhone-type apps more important than ever. Newspapers, network TV and radio are examples of media with shrinking audience. Consumers have now added new on-demand media outlets to their infotainment choices and view that content across a variety of screens—TV, computer and mobile.

“Fans can now access my music, tour stops and stay in touch with me through their devices so it’s my way of saying ‘thanks’ for spreading the word about the music,” says Darius Rucker. Savvy marketers realize that Rucker’s gift is a two way street that will please fans and pay career dividends.

Worley Parties for Cystic Fibrosis

darryl_worleyFans heading to Nashville for the CMA Music Festival can join Stroudavarious Records artist Darryl Worley and a few of his famous friends as they kick off the summer in style at the 103 WKDF Country Beach Party benefiting the Cystic Fibrosis Foundation. Set for Tuesday, June 9 at The Stage on Lower Broadway, the party will feature “beach wear, cool shades and island music cowboy style.” Worley, whose Sounds Like Life album hits stores the same day as the 103 WKDF Beach Party, is as enthusiastic about his support of Cystic Fibrosis as his own annual hometown fundraiser, the Tennessee River Run. “It is important to me to be a part of this, because the disease has directly affected my life and my family,” he said. “I’m very passionate about doing whatever I can to help find a cure.”

“Darryl Worley has been our honorary chairman for a number of years,” said Dave Kelly, Program Director 103.3 WKDF . “He usually brings with him some good friends to help us raise awareness for Cystic Fibrosis, and he always brings a good time!”  Additional performers for the will be announced shortly. Tickets for the 103 WKDF Beach Party can be purchased here.

Steve Pleshe Joins RCA Promotion Team

steve-plesheSteve Pleshe has become the newest member of the RCA Records Nashville promotion team today as Keith Gale, Vice President, National Promotion, welcomes Pleshe as Manager, Regional Promotion. Based in Fresno, CA, he begins his new role immediately, working with stations in the Pacific Time zone. Pleshe comes to RCA from Country Thunder Records, where he most recently served as Director of Promotions – West/Midwest. Before entering radio promotion, Pleshe began his career in radio, with more than 14 years of experience, including more than two years as Program Director for CBS Radio’s Kiss Country/KSKS in Fresno. He can be reached at [email protected], and temporarily at 559-307-8148 pending his new work number.