• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Rucker Reaches Out via iPhone

May 31, 2009/by bossross

darius13Darius Rucker’s new iPhone/iPod touch app is the first from a country music artist to reach this writers desk. Downloadable for FREE, the nifty 35 MB code works much like a personal web browser dedicated to one site. Navigation is divided into seven categories: Welcome, Latest News, Tour Dates, Music Videos, Song samples/purchase links, Darius TV and Twitter.

Inside the tour dates area are direct links that open mobile Safari and enable fans to purchase tickets. Music Video has both still images and embedded videos that are loaded on the phone and can be viewed with or without a network connection. Darius TV is dedicated to behind-the-scenes humorous video clips and outtakes.

The app’s look and feel is clean and intuitive. Fans will appreciate having a “clubhouse” where they can go at any time to hangout and get the latest news. Like a web site, content can be updated when desired, giving the artist a direct-to-the-fan syndicated information channel. Artist apps have been extremely popular in other music formats and range from the simple, but informative—like Rucker’s version—to collections of bells and whistles with built in contests, social networking access and even the ability for fans and the artist to chat online in the app’s private chat room.

As today’s media landscape continues to fragment, it becomes more difficult to attract a large-scale audience in one place at the same time making social networking and iPhone-type apps more important than ever. Newspapers, network TV and radio are examples of media with shrinking audience. Consumers have now added new on-demand media outlets to their infotainment choices and view that content across a variety of screens—TV, computer and mobile.

“Fans can now access my music, tour stops and stay in touch with me through their devices so it’s my way of saying ‘thanks’ for spreading the word about the music,” says Darius Rucker. Savvy marketers realize that Rucker’s gift is a two way street that will please fans and pay career dividends.

  • Author
  • Recent Posts
bossross
bossross
bossross
Latest posts by bossross (see all)
  • Exclusive: Meghan Trainor Entices Nashville On Untouchable Tour - August 8, 2016
  • Weekly Register: SoundScan Discounts Jay Z Promotion; 'The Voice' Reigns - June 26, 2013
  • Weekly Register: An Unstoppable Freight Train - June 19, 2013
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 bossross https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png bossross2009-05-31 10:55:572009-05-31 10:55:57Rucker Reaches Out via iPhone
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • In Pictures: Born & Raised Music Festival Hosts Third Annual Event September 20, 2023
  • Music Health Alliance & Lauren Daigle Unite To Launch The Price Fund September 20, 2023
  • SESAC Honors Nashville Songwriters At Annual Music Awards September 20, 2023
  • Luke Laird To Be Featured In CMHOF’s Poets & Prophets Interview Series September 20, 2023
  • Industry Ink: Mitchell Tenpenny, Rosanne Cash, Michelle Wright, More September 20, 2023
  • Kane Brown Plots 31-Date ‘In The Air Tour’ For 2024 September 20, 2023
  • Brett Eldredge’s ‘Glow Live’ Tour To Return With Three Nashville Dates September 20, 2023
  • Bobby Bare To Receive Frances Williams Preston Mentor Award September 20, 2023
  • Travis Tritt Announces Solo Acoustic Tour For 2024 September 20, 2023
  • Needtobreathe Digs Deep With Ninth Studio Album ‘Caves’ [Interview] September 19, 2023
  • BMI Honors Billy F Gibbons With 2023 Troubadour Award September 19, 2023
  • Industry Ink: Scotty McCreery, ‘Spreading Hope,’ Bill Anderson, More September 19, 2023
  • Riley Green To Host Album Release Show In Downtown Nashville September 19, 2023
  • Weekly Register: Tyler Childers Takes Top Country Album Debut September 19, 2023
  • The Oak Ridge Boys Announce Farewell Tour September 19, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top