My Music Row Story: Big Loud’s Candice Watkins

Candice Watkins

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

As SVP, Marketing at Big Loud Records, Candice Watkins brings proven leadership and across-the-board expertise to the independent powerhouse. She was selected as one of Billboard’s Women In Music (2023, 2024), and has been named a Country Power Player for the last three years.

Leading the label’s marketing efforts across its many ventures and partnerships, Watkins executes creative strategy and bold, cross-platform campaigns that make an impact. Recently, she has led the marketing efforts behind chart-topping successes like Morgan Wallen’s back-to-back all-genre No. 1 albums as well as successful recent projects from Hardy, Hailey Whitters, Stephen Wilson Jr., Charles Wesley Godwin and more. Watkins also spurred introductory campaigns for artists such as Jake Worthington, Lauren Watkins, Ashley Cooke and Dylan Gossett, among others, while embarking on major campaign efforts for heavy hitters Lauren Alaina, Ernest, Larry Fleet and more. The Montclair, New Jersey native is a graduate of Northeastern University in Boston and the University of Southern California in Los Angeles.

Prior to joining Big Loud, Watkins served as Sr. Director of Marketing & Artist Development at UMG Nashville and preceded with stops at Red Light Management, Mozes Inc., Borman Entertainment and Martingale Entertainment. Outside of her work innovating campaign strategy for Big Loud, Watkins serves on boards for CMA, ACM and Teen Dream Center.

Watkins will be honored as part of the current class of MusicRow’s Rising Women on the Row on March 19. For more details about the class and the event, click here.

MusicRow: Where did you grow up?

I grew up in a town called Montclair, New Jersey. I was born in Queens, New York, and then when I was one, my parents moved to a suburb of New Jersey.

Photo: Courtesy of Watkins

Were you into music growing up?

No, I was a sports person. I was basketball and soccer all the way. If you met me when I was a kid and asked me what I wanted to be when I grew up, I would tell you I wanted to be the first girl in the NBA.

I always liked music, but I passionately fell in love with it when I was in high school. I was obsessed with lyrics. If I loved something, I wanted everyone to know about it.

What were you listening to?

Growing up, it was definitely all pop and hip-hop for me. Then I discovered Alanis Morissette. Her lyrics gave me a deep appreciation for words. I fell in love with my English classes. She opened me up to a whole new world of music.

Where did you go to college?

I started at a school called Northeastern University in Boston, where I was a music industry major. Halfway through, I transferred out to University of Southern California in Los Angeles and graduated from there [with a degree in] business administration and entrepreneurship.

Photo: Courtesy of Watkins

What made you want to transfer?

In Boston, I was the captain of my rowing team, but I was obsessed with music. I wanted to work in music and thought New York or Los Angeles were my choices. Because I already grew up in the Northeast, I knew what New York was like. Los Angeles was the unknown for me. I thought if I transferred out there, I could experience L.A. under the safety of college.

While I was still in Boston, I interned for Marty Nolan at a management company (Guster, Dispatch, etc) and was introduced to a local band in San Diego that I fell in love with. I thought I could transfer to USC and manage the band, so that’s what I did. It was very much a fun, bootstrap, DIY experience. [We had] shows at bars in San Diego, L.A., Phoenix, San Francisco and Las Vegas, because it was all drivable where you’d get a portion of the door.

Photo: Courtesy of Watkins

That’s so fun. What happened after graduation?

I played sports all throughout college. I was on the rowing team, and there was one year that I did rowing and basketball. While in L.A. after graduation, I had an injury that flared up and required surgery. The surgery would take me out of commission for three months where I couldn’t walk or work, so I moved back to the northeast to have the surgery with a specialist and recover at my parents’ house. Once I recovered, I started looking for jobs in New York City.

I was up for a dream job at a label in the A&R department. I went in for my second interview and, I’ll never forget, the guy I was interviewing with had to end the meeting because Jermaine Dupri and Janet Jackson were waiting for him in the studio. [Laughs] I was like, “Oh my gosh, this is my dream.”

I became a Christian out in L.A., so my [life had changed]. When I was recovering and interviewing for jobs, Nashville came into my head. It made absolutely no sense because I had never been here. Outside of my mom listening to Patsy Cline and Loretta Lynn when I was growing up, and me knowing crossover artists like Keith Urban, Faith Hill, Shania Twain and Tim McGraw—because of that Nelly song—working in country music wasn’t an obvious notion to me. I tried to ignore it, but it just got so strong that I knew that it would be a mistake if I didn’t come here. Based on that, I packed my car, and with a thousand bucks to my name, I drove down to Nashville. That was in 2006. I didn’t have a place to live or anything.

Photo: Courtesy of Watkins

Wow! What happened when you got here?

I expected Nashville to be this massive city like L.A. and New York. So when I was driving in, I was looking for this grandiose skyline with massive buildings. I ended up passing Nashville. I pulled off on Old Hickory Boulevard off I-65 and found a Starbucks in Brentwood. I got my laptop out and started looking for a place to live and for jobs.

This guy that I interned with in Boston, who was an artist manager at Red Light, reached out to me and asked how my new job in New York was going. I was like, “I didn’t take it. I’m in Nashville now,” and gave him the whole story.

He said, “Well that’s funny because we’re trying to build a Nashville presence. Coran [Capshaw] just bought his first Nashville office and this is our first week of operation. You should go meet with them.” So I met with Red Light and they didn’t have any jobs available, only internships. I was a 24-year-old graduate with a lot of college debt, so I thought, “I can’t do a free internship. I need a good job with benefits.”

The guy followed up and I told him they only had internships. He said, “Candice, do you really think you came all the way to Nashville to get a regular job with benefits? I suggest you take the internship and get your foot in the door.” So I swallowed my pride and I interned for free at Red Light. I worked at a restaurant and at the Ryman so I could get paid and see shows for free. A couple months into that Red Light internship, I ended up becoming full-time. Rodney Atkins was just blowing up. They just released his album called If You’re Going Through Hell, with five back-to-back No. 1 singles, and I got to work that whole campaign. That’s how Nashville started for me.

Photo: Courtesy of Watkins

What was next for you?

After Red Light, I ended up leaving and going on the road with bands doing their brand activations and building their mobile databases. I did that on tour for New Kids On The Block with Natasha Bedingfield as direct support and Lady Gaga as the opening act. On the first weekend out on that tour, they fired the tour PA, so I ended up fulfilling the PA role in addition to the brand activation role. I was gone for months. I was also on a Brooks & Dunn tour, which was one of the best experiences I’ve ever had in my career. I watched their set every single night, I’d never miss “Believe” or “Neon Moon,” and if there was any doubt about working in country music for my career, that tour changed me. I was also on the Keith Urban tour and a Christian music tour.

While I was on the road with Keith Urban, Gary Borman came up to me backstage and said he was looking for a day-to-day manager for Keith. It was my dream to be an artist manager, so I met with Gary and Keith a couple times and eventually got the call saying that Keith wanted me. I became Keith Urban’s day-to-day manager for a few years, which was a career defining moment for me.

What happened next?

After a few years with Keith, I left music altogether because the pastor of my church basically asked me to manage him. He was a pastor, an author and a speaker, so I handled a lot of his speaking engagements, and we released a couple books. Then I went back into music. I did day-to-day for Hunter Hayes for a brief period of time before going to UMG and working under Cindy Mabe in the Marketing department.

I did that for a few years and then Seth England reached out to me. I had known him through business and church, and we had always kept in touch. He asked to get together for a catch-up, and during that, he ambushed me about a job. [Laughs] At that point in time, it was a management role. I thought about it and told him no.

At that time, they were still building the label part of Big Loud. As they were growing, they had the A&R and Promotion departments established, and he felt that they really needed to build out the Marketing role/department next, so he met with me again and casted a vision about the label role. I had to really consider it. I wasn’t looking for a transition, I was happy where I was at UMG. I had to really do the due diligence of hearing him out and praying about it. I looked for every reason to say no and I couldn’t find one. I decided to take a leap of faith by accepting the Big Loud job in 2018.

Photo: Courtesy of Watkins

What is your favorite part about your job now?

At the end of the day, I love music. It sounds basic, but it’s true. I’m in this business to help artists release their music, and bring strategy and execution for them to achieve their vision for it. I love seeing them achieve their “firsts.” Whether it be their first Platinum song or album or their first sold-out headlining show, first No. 1 or television appearance, etc., I never grow tired of that. There’s always a “first,” regardless if you’re a developing artist or an established superstar. It really feeds me because I know what it symbolizes and what it took, and that speaks to the artist and the team. On the team side, I really love supporting the crop of professionals I get to work with and serve.

What is one of your favorite experiences that you’ve had in this industry that you’ll always remember?

There’s so many. This isn’t the flashiest story, but I’m sentimental, so something I’ll always remember is that Shania Twain was my first country concert during college in Boston. I spent all my money to buy really great seats. To go from that experience as a music fan dreaming of working in the business professionally to actually getting to work with her at UMG Nashville was deeply special to me. I keep that ticket stub framed in my office today as a reminder to keep dreaming.

Photo: Courtesy of Watkins

What’s some of the best advice you’ve ever gotten?

If you can’t get what you want right now, put yourself in proximity to it. Also, I really believe in this whole theory that how you get something is how you have to sustain it. Be proud of how you get something.

As one of our Rising Women on the Row honorees, what has your experience been like as a woman in our business?

I know what I bring to the table. I know that it’s valuable. I know what I’m doing. I think everyone’s road is different. Mine has been more of a zigzag, if you will, than a straight line. I’ve always craved that story of being at the same company for 20 years, but that’s just not been my story. There are definitely power dynamics and inequitable systems at play. I have my days of being anguished. I know it’s forced me to forge my own path, have perseverance and to stay focused on my vision, despite what’s happening, to bring positive impact.

What advice would you give women who look up to you?

Never feel entitled to the thing that you want. Work hard for it by being excellent at what you do. Bloom where you’re planted. That’s what led me to opportunities with Keith Urban, UMG Nashville and Big Loud. In addition, there are so many opportunities now in terms of programs. ACM and Black Music Action Coalition (BMAC) have a [mentorship] program and CMA has a Women’s Leadership Academy. There’s so much access now, so many resources—way more than I ever experienced when I was coming up. Take advantage of all of those opportunities and programs.

My Music Row Story: Sony Music Nashville’s Taylor Lindsey

Taylor Lindsey

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Taylor Lindsey is the SVP, A&R at Sony Music Nashville, where she oversees the label’s dynamic new A&R team as well as signs and develops a diverse roster that includes recorded music icons, breakthrough acts and newcomers.

Prior to taking on her current expanded role, Lindsey was directly involved with the development of artists such as Old Dominion, Luke Combs, Maren Morris, Ryan Hurd and Mitchell Tenpenny, among others. Before joining Sony Music Nashville, she was at BMG where she signed and developed the careers of songwriters and artists as well as pitched the catalogs of 13 chart-topping songwriters, including her award-winning sister, Hillary Lindsey.

A respected industry executive, Lindsey has been included in a number of industry power lists including Billboard’s 40 Under 40 (2018), Billboard’s Women In Music (2018, 2019, 2023), Billboard’s Country Power Players (2022, 2023), Variety’s Hitmakers Impact (2020), Variety’s Young Leaders In Music (2019) and more. She is also a graduate of the Leadership Music Class of 2019. She currently resides in Nashville with her husband, Grammy-nominated songwriter Derrick Southerland, and their daughter, Lyle, and son, Ryder.

Lindsey will be honored as part of the current class of MusicRow’s Rising Women on the Row on March 19. For more details about the class and the event, click here.

MusicRow: Where did you grow up?

I grew up in a small town called Washington, Georgia, which is about 45 minutes east of Athens and 45 minutes west of Augusta.

Photo: Courtesy of Lindsey

What did you like to do as a kid?

Washington is really small town, so there really wasn’t very much to do. I was in the church choir growing up and I cheered. But even though it was small, it was a great upbringing. We didn’t lock our doors at night. We didn’t lock our cars. We walked to the local pharmacy to get snacks after school and just signed a little sheet of paper instead of paying, because it just went on our parents’ credit. I don’t think I learned how to pump gas until I was a freshman in college because all of the gas stations were full service. It was just a really sweet, idealistic way to grow up, and I really appreciate it now that I’m older.

Photo: Courtesy of Lindsey

Were you musical?

I wouldn’t consider myself that musical, but music was always a part of my DNA and my childhood. My parents used to throw dinner parties with all of their friends quite often, and some of my earliest memories are of dancing in the kitchen to Motown with them and their friends as a little girl. I don’t have a ton of core memories where music isn’t a part of them; my dad dashboard drumming to the latest country song while driving me to school in the morning or my mom humming along to a Carly Simon or Bonnie Raitt song, watching my sisters both sing in talent shows (and win most of them)—music was just always a constant in our household.

Where did you go to college?

I went to the University of Georgia. I met my husband [Grammy-nominated songwriter Derrick Southerland] there when we were in school. We were both in the music business program there. It was Bruce Burch who stopped me on campus one day and convinced me to join the program. I needed an elective class and thought it’d be easy to study organic chemistry in the back of the class, but I was wrong.. and I really fell in love with the prospect of working in music then.

Photo: Courtesy of Lindsey

I take it you liked the music business classes.

Yeah, I did. [Laughs] Fun fact—though my dad doesn’t think it’s so fun—I didn’t graduate. I have one three-hour class requirement to actually graduate. Essentially, in my junior year, I really realized this was something that I could do. Because my sister Hillary [Lindsey] was already here, I had already been meeting so many people. So I started pitching her songs first.

One summer [before I moved to Nashville full time] I came here and I had my very first pitch meeting as a song plugger with Renee Bell, who used to be the head of A&R at Sony. I sat on her little white couch and played her some of Hillary’s songs.

What happened when you moved here full-time?

Hillary was independent at the time and she had a little company called Raylene Music. I moved to Nashville and became her full-time everything. I was pitching songs and booking co-writes, but because she didn’t have any kind of a big company behind her, I was also helping negotiate soundtrack fees for songs she had written for movies and all sorts of things. I really cut my teeth by trial and error, just having to figure it out by leaning on her and the people that I met along the way, and Hill and I had so much fun back then doing it together.

After about a year of that, BMG acquired Hillary’s catalog and hired me as a song plugger. When I was at BMG, I had 13 artist-writers, including Hillary.

Photo: Courtesy of Lindsey

Tell me about moving over to Sony Music Nashville.

In 2013, Jim Catino called me and said there was an open A&R job at Sony and someone that he really respected and loved—Jesse Frasurebrought my name up. Jim said that he thought about it and that he didn’t have anybody else in mind for the job.

He said, “Think about it. Pray about it. Talk to Derrick about it. If you want it, call me on Monday and you can have it.” The ironic thing is that Derrick had just been offered a publishing deal with Still Working Music, who had a joint venture with BMG, so I was about to have the opportunity to work with him when this opportunity came up.

After a lot of consideration, I took the job. I never thought I would fall in love with A&R or the label system. It was never on my radar or a goal of mine from a career standpoint. But it was a two-year contract and I just thought I could do anything for two years, and if I hated it, I would just tough it out and be a better publisher in the long run. I obviously fell in love with it.

Photo: Courtesy of Lindsey

What are some of the first projects you worked on in A&R at Sony?

I would say the first pillar of establishing myself as an A&R person was signing Maren Morris in 2015. She had already released some songs on Spotify, and she and Janet Weir were creating their own little nucleus of independent artistry, but her partnering with Sony and really being a part of that was pretty incredible.

Were there any learning curves transitioning from being a publisher to a label exec?

The label system is a lot different than the publishing system. What publishing gave me was an understanding of the impact of the creative—and the art—and how you always have to have the creative right; how the music should always come first, but what I had to learn was really the scope and detail of what it takes to market a song or an artist—the promotional aspect of that down to the A&R admin side and the release-planning side. How a million chips have to fall into place to get a song from when I hear it as a work tape to the release and what it takes to make it successful.

What would you say is the most fulfilling part of your job now?

My role has evolved so much over the years, going from a pure A&R person to now, a department head and having an A&R team around me. On the one hand, I’m not in the weeds as much as I used to be on the true creative. I don’t have as many artists that I am properly point on for A&R because my responsibilities are so much wider and dedicated to the label system as a whole, but there is something really special about hearing a demo or a work tape from the publishing community and going, “Man, I’ve got to play that for so and so.” Those creative wins are still really important to me.

On the other side of that coin, it’s fulfilling to sit in a room with this A&R team every day, hear their ideas, see what they’re signing and be a part of that. I help where I can, but I really attribute so much of our recent success as an A&R team and label to them.

Photo: Courtesy of Lindsey

What would your younger self think about you now?

My younger self would be really proud of the fact that I’ve made it this far in my career by being honest, trying to hold integrity and not forgetting that everyone around me is a human just like I am. I try to actually look people in the eye everyday and just be real and thoughtful.

With Derrick being a successful songwriter and also being in the business—we can both get caught up in how crazy the business is. We try so hard to stay grounded for our two kids. That’s something I’m really proud of.

Who have been some of your mentors?

Jim Catino. What I didn’t know about what a major label system was how to navigate the political side of it. Jim always did such an amazing job of navigating that. He taught me so much even if he wasn’t trying to.

What’s the best piece of advice you’ve ever gotten?

That’s a great question. Someone once told me, “If you were given a seat at the table, you’re meant to be there.” I feel like a lot of times, especially when you’re starting out in your career, you sit in rooms and sometimes you’re scared to speak up. You could have the best idea, but you don’t know if it’s appropriate or you don’t want to step on other people’s toes, so you never say it even though you should.

You will be honored at next week’s Rising Women on the Row ceremony. What would you tell a young woman who wants to be where you are one day?

To be real. Don’t forget where you came from. Try not to sell out. You don’t have to kiss ass to get to the next phase in your career. It’s cliche, but if you want something, just go after it and be okay with pivoting if you have to. Don’t beat yourself up over it, show yourself grace instead. You’ll end up exactly where you’re supposed to.

My Music Row Story: CMA’s Tiffany Kerns

Tiffany Kerns

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

In her role as SVP, Industry Relations & Philanthropy, Tiffany Kerns oversees the strategic direction and management of all the Country Music Association’s membership events, initiatives and programming. By developing and enhancing robust and innovative CMA membership strategies, she ensures professional development pathways align with the needs of the member base and the future of the industry.

Established as CMA’s philanthropic arm, the CMA Foundation has invested nearly $30 million across all 50 states. In her role, Kerns is responsible for the growth, development and execution of the nonprofit’s charitable investments by creating intentional partnerships and implementing an impact-driven grant process.

With a steadfast focus on improving the philanthropic model of giving, Kerns has led the charge in enriching music education programs across the United States. She oversees advocacy efforts for the CMA Foundation at the state and federal level, which includes working with dozens of community partners, policymakers, educators and industry leaders to elevate the CMA Foundation’s mission.

Kerns will be honored as part of the current class of MusicRow’s Rising Women on the Row on March 19. For more details about the class and the event, click here.

MusicRow: Where did you grow up?

I grew up in Bradenton, Florida by way of Columbus, Ohio.

The biggest thing I was taught growing up was to go into everything with commitment and an incredible amount of passion.

Photo: Courtesy of Kerns

What was school like for you?

I particularly love where I grew up. I was exposed to so much diversity, in every sense of the word—we were a beach town, yet less than 10 miles from the country. I went to a middle school where I was the minority. By high school, we really were a community—hurricane nation to be clear. Whether you were an athlete, in the band, a part of student council or learning how to break dance—yes, I tried that too—you were celebrated for being you.

In fact, we started a nonprofit in high school that ensured anyone who moved to our community, would be properly supported as they navigated the uncomfortable transition of joining a new high school and making friends.

School pushed me out of my comfort zone on more than one occasion and truly gave me the foundation and perspective that has stayed with me, even today.

Photo: Courtesy of Kerns

That’s awesome! Where did you go to college?

I always knew I wanted to go out of state and attend a football school. I begged my parents to let me apply to out-of state schools versus staying in Florida. It just so happened that both our football coach and principal went to the University of Tennessee Knoxville, and his best friend was Phillip Fulmer, who was Tennessee’s football coach.

That influenced me to look at UT, and ultimately, I became a Vol. I fell in love with not just football but UT athletics as a whole. I developed an appreciation for the recruitment process. Working with parents and guardians to better understand the opportunities that exist for their child while making sure they understood that less than 10 percent of student athletes would have an opportunity to pursue a career at the professional level. It was imperative that student athletes understood their degree gave them an opportunity to have a plan B beyond playing sports.

I also credit my time within my sorority, Alpha Chi Omega, as being the ultimate education. I learned so much about developing relationships and the importance of effective communication.

Photo: Courtesy of Kerns

What happened after college?

I graduated with a degree in political science, and I immediately pursued and developed a love for politics. I had an opportunity to learn and understand a major political campaign and what is endured on a campaign trail. The minute that was over, I was back in Knoxville and ready to tackle a new challenge. A friend of mine had recently had a child with cystic fibrosis. He asked if I would help plan a fundraiser. That fundraiser turned into the Cystic Fibrosis Foundation (CFF) asking if I wanted a full time job. I took the opportunity and worked for CFF in East Tennessee.

Photo: Courtesy of Kerns

What did you learn there?

A lot of things happened [during that time], but one thing that I immediately realized was that I loved major gift development, the cultivation of individuals that have the ability to give at a high level. This led to new opportunities with CFF, spending more time with individuals who wanted to build their legacy through gift giving. I learned to be an active listener. It was my job to understand the needs of a donor and ensure their gift and experience with us was one that had deep impact and was fruitful.

I spent most of my time in San Francisco, cultivating and soliciting gifts. Over the course of six and a half years, we raised $200 million to support this research. These funds helped excel our drug therapeutics pipeline. A drug takes a good amount of time before it can go to market, and what typically prohibits that is funding. I specifically worked on a drug called Kalydeco that we knew would have the ability to not cure but maintain the health of 90 percent of our cystic fibrosis patients. It went to market two years after I left the organization, but it was the drug that I focused on the most, and I loved it.

Photo: Courtesy of Kerns

What was next?

I ended up moving to Nashville because there was an opportunity here with CFF. Someone on the Board of Directors locally knew Ed Hardy, who was the interim CEO at CMA. He said that they had just launched the CMA Foundation and were interested in having someone create a roadmap or a strategic plan for it.

I don’t know that I ever thought I would work [at CMA], but over the course of months, Ed and I got to know each other, and I officially applied. I’ve been [with the organization] ever since. I joined in early December of 2013.

How would you explain what your job has become at CMA?

I tell everyone that I wake up every day trying to figure out how CMA can support the professionals that make a living in this business. How that looks is different for most individuals, as we have 6,300 members. What a bus driver needs may be very different than what a manager needs which is very different than an artist, a publisher or a songwriter. I think it’s being curious enough to say, “I don’t know what you need. Talk to me about it. Let’s sit down and let me try to figure out how CMA can be woven into your professional story. How can we be supportive?” That’s my core job.

Photo: Courtesy of Kerns

Then there is the CMA Foundation. Being the Executive Director for the last six years has been an absolute dream. I am passionate about our mission and the students and teachers we serve. In the music education space, I feel strongly that the music industry will only be in existence if we’re exposing our students to creative potential while they’re in K through 12. Both of my roles at CMA are centered around people and it’s what makes me excited about showing up to work every day.

I also work very closely with our Board of Directors—talk about working with the most brilliant individuals in our business! They’re constantly pushing me to think bigger and differently. They are a critical piece in maintaining curiosity in the organization.

That’s a lot. When do you feel most fulfilled in what you do?

When I know that I’ve made it easier for somebody else. That is in everything, whether it’s helping out a music teacher or guiding someone from our industry to mental health resources. I see everyone as a neighbor. I believe you are most fulfilled when you are at the service of others.

Who have been some of your mentors?

Joe Galante. He is truly one of the best mentors on the planet. He has a real gift for asking questions, and he has taught me how to be curious and to never stop pushing yourself to learn.

Sarah Trahern has also been a tremendous reflection of the kind of leader that I want to be, too. She does a great job of bringing you along, and has been a tremendous asset for me and my career. I would also say Kitty Moon Emery, who is no longer with us. My first two years at CMA, she was just constantly checking in and making sure that I knew she was in my corner. That went such a long way.

Photo: Courtesy of Kerns

What’s the best advice you’ve ever gotten?

One is a lyric from Bob Dylan that said, “Don’t criticize something you can’t understand.” That was shared with me by my father. I would always get very frustrated when I was younger about why doing the right thing sometimes was so hard to for people to do. I try, as best as I can, to see as many perspectives as possible before critiquing or being quick to judge.

The other is that my success should never be at the expense of others. I never want to feel like I’ve had to step on the back of somebody else in order to achieve anything.

You will be honored at next week’s Rising Women on the Row ceremony. What has your experience been like as a woman in the music industry?

A lot better than I think most people probably would assume. I work at an organization that is predominantly female, and I love it. I also think the men that we have, not only in our building but on our Board of Directors, are incredibly supportive.

I particularly want to help shift this narrative that women can’t be supportive of one another. At Rising Women, there will be a room full of women celebrating our honorees. How do we take that one step further and ensure we are celebrating, lifting and building up all women in our business? Let’s look inward on our teams and our peer groups, let’s ask each other if we have what we need to excel. We can’t remove barriers if we aren’t asking what they are and how we can collectively overcome them.

Overall, it has been a really positive experience. Of course, like any industry, we are not perfect, and I think we have to work on making sure our tenured women are giving back to our emerging professionals. We have to continue to be curious about each other and then do everything in our power to pave the way for others, as a community.

My Music Row Story: Concord Music Publishing’s Melissa Spillman

Melissa Spillman

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Melissa Spillman is VP of A&R at Concord Music Publishing. In her role, Spillman is responsible for signing and developing new and established songwriters and artists as well as placing songs with major recording artists.

She started her career at Dreamcatcher Entertainment, which led to a seven-year stint in A&R at Capitol Records. After that she headed up renowned producer Jay Joyce’s Neon Cross Music as Head of Publishing & Production. From there, she started her own company, Freetown Music, where she oversaw the creative development and management of artists, producers and songwriters until she was tapped by Concord Music Publishing to become their VP of A&R in 2021. Beyond her work in music, Spillman proudly started a nonprofit organization called Wan Fambul Foundation, which strives to support children and their families in Sierra Leone, West Africa, the birthplace of three of her sons.

She resides in Franklin with her songwriter/producer/author husband Jeremy, four sons and their dog Canyon. You can find her cheering on her sons who play football for the University of Tennessee and Franklin High School this fall.

Spillman will be honored as part of the current class of MusicRow’s Rising Women on the Row on March 19. For more details about the class and the event, click here.

MusicRow: Where did you grow up?

I grew up in Texas. I was born in Dallas and spent most of my childhood in Waco, but went to high school in El Paso.

Photo: Courtesy of Spillman

Were you into music?

I was. Texas was a special place to grow up because we had our own genre, Texas country. Especially when I was in high school and college, that was something that we were all very proud of. We embraced that and lived that lifestyle with artists like Pat Green, Cory Morrow and Roger Krieger. Going to University of Texas in Austin, it was like Nashville in that you could go see a live show every night if you wanted to.

I always loved music. When I was growing up, my family would have to drive from Waco to New Mexico every summer. It was like a 12 hour drive. My dad had this collection of cassette tapes that had the top 60 of every week from 1955 through 1965, so 10 years of some of the biggest hits of all different genres. He would make us listen to that the whole drive and, looking back, it was such a musical education. I didn’t know that there was a music business, though, until I got into college.

How did you figure that out?

My roommate saw a listing for an internship at a record label in the school newspaper. Pharrell Williams had an imprint at Arista Records for punk ska music. I did that internship and it was enough for me to know I wanted to do this.

Photo: Courtesy of Spillman

I came up to Nashville after my junior year to intern at Dualtone Records and Universal South Records. I got to see the mainstream, commercial, big-money side of music and the blood, sweat and tears side of music. I loved and appreciated both. I came back to Austin and finished school with my BBA in marketing and a minor in finance. About two months after I graduated, I moved to Nashville.

What happened when you got here?

I took a job at J. Alexander’s and started interviewing. Being a business school graduate at the University of Texas, you’re schooled on how to do interviews, how to dress, how to behave and how to do your resume, so I came to Music Row in a suit with printed out copies of my resume, eye contact and a firm handshake. I think I scared people. [Laughs] I didn’t get a job for about three months, which felt like an eternity.

One day, I got a call from Kenny Rogers‘ management company called Dreamcatcher. I had interviewed with them and they had gone in another direction, but then they called me about two weeks later and said, “Do you still want the job?” I said, “Sure!” After I’d worked there for a little while, I asked why they didn’t pick me first. My boss said, “We just thought you were overqualified. You rolled in wearing a suit and had your resume printed. We were like, ‘This chick is gonna be miserable here.'” [Laughs]

Photo: Courtesy of Spillman

What was working at Dreamcatcher like?

It was a really great experience, getting to see all facets of the business. Kenny was a top notch human. He took care of his people. I started as a receptionist making $21,000 a year. I answered phones, collected the mail and would run errands. Probably two or three months in, they moved me to the back to sit with the managers and I became an assistant manager, which was so much fun. I was pitching songs to Kenny and the managers, going on photo shoots, helping pick out clothes for the artists and going to shows. It was a blast.

What was next?

Kenny was signed to Capitol Records at the time, so that’s how I met the team at Capitol. They had a position open up in marketing, so after about a year and a half at the management company, I moved over to marketing under Fletcher Foster. I was there for about six months before I begged my way into an A&R role. I was in A&R at Capitol for almost seven years.

Photo: Courtesy of Spillman

What was transitioning into that kind of job like?

I think I was doing A&R before I knew what A&R was, which is a theme among people who end up working in that field. I just knew I wanted to be closer to the songs. Their A&R Coordinator ended up leaving just a few months after I started, and I got along with everybody in the A&R department, so they allowed me to move over. It was just a dream job. I got to listen to songs all day long. I got to do pitch meetings and meetings with artists.

We had Eric Church, Keith Urban, Dierks Bentley, Lady A, Little Big Town, Jon Pardi, Trace Adkins and Brothers Osborne. We only had 30 to 35 employees, so we were doing so well with such a small team. It was so much fun.

What are some songs that you worked on during that time that stick out in your memory?

I remember the night I heard “Downtown.” Natalie Hemby performed it as part of a Creative Nation show, and I sent it to Lady A. They ended up cutting it and it was a big hit. I heard “Drink A Beer” by Chris Stapleton, and it was right around the time that Luke [Bryan] had lost his brother. I was not at Capitol by the time he recorded it, but I remember sending it to him and his team.

Photo: Courtesy of Spillman

How did you transition out of that job?

That door was closed for me, which is always hard. I was let go when Capitol merged with Universal. Because it was such a tight-knit team and because it was kind of my first “big girl job” that I really spent a lot of time at, it was tough, but it was also right when we were trying to adopt three kids from Sierra Leone.

I now know I was never going to close that door myself. I firmly believe God had to close that door for me. Otherwise, I never would’ve been able to effectively adopt three children and then be the kind of parent that they needed me to be. That launched me into both motherhood and entrepreneurialism.

Those are two huge journeys to embark on at the same time. What was next for you?

About 15 months after I was let go, I started working with Jay Joyce and started a publishing company with him, Neon Cross Music. That was awesome. He gave me the flexibility to work from home quite a bit and be there for family stuff while being a part of a career like his that was just massive. He was in the studio with Carrie Underwood one week, Halestorm the next week and then Kelly Clarkson and Zac Brown Band. That was a really fun place to be.

We did the publishing company as a joint venture with Warner Chappell, so I got to know Ben Vaughn, Phil May and a lot of people on that team. Ben and Phil in particular were so instrumental in teaching me about publishing.

Photo: Courtesy of Spillman

Jay worked out of a big studio church in East Nashville. That’s where he recorded all the music. At the time, we had anywhere from four to five writers. My husband, Jeremy Spillman, was writing over there. We had Brandon Lancaster and Devin Dawson—there were so many different kinds of music going on in that building. It was a special time.

What was the next step?

Jay got tired of being in business. He just wanted to be able to do music and not have to worry about stuff, so we parted ways. I didn’t really know what I wanted to do. I was meeting writers and artists that were so talented and didn’t have anybody to work with them, so I ended up having some producers that I managed, some writers that I did a joint venture publishing deal with and then I had a couple of artists that I managed.

I did my own thing for about two or three years when Brad Kennard, who I’d known for years, called me one day and said, “Hey, we’re growing the team. You want to consider coming to Concord?” I said “Yes!”

Photo: Courtesy of Spillman

What do you love about your job now?

I’ve been given a really unique opportunity to combine a lot of my experience into this role, which is a lot of mainstream country music and then a lot of non-country stuff. Suddenly, we find Texas country is so popular. It’s all this beautiful amalgamation of what I’m doing now.

Personally, I cannot get over the development bug. From the very beginning, I’ve been drawn to the baby writers and baby artists. I just have a love for them and a patience with them. Not that they’re extra demanding, I just feel like I have a skill to give them time and space that they need and help be a partner to them. The most fulfilling thing that I do, and that I’ve always done, is being a part of the discovery and then being that partner to help them achieve success. Being able to work with a human being and see them blown away by what they get to do and be positive and grateful for that—it just inspires me to be so positive and grateful for this career.

Who have been some of your mentors?

I always say Autumn House-Tallant raised me. For the last two or three years at Capitol, it was just her and I in A&R. We were as thick as thieves. She was always so supportive of me and encouraging. We also bonded over relationships and eventually kids—she was like a big sister to me.

Ben Vaughn and Phil May were mentors too. I would ask them pretty elementary questions in the beginning, and they had so much patience in sitting me down and explaining things to me.

Brad Kennard is the best. He’s the best boss. He’s so positive, and he’s a team guy. He’s all about encouraging us to do what we’re passionate about, which may be way different than the next person on our team, but he celebrates that diversity in taste and music.

What’s the best piece of advice you’ve ever gotten?

Stop taking it so personally. Along those lines, Autumn used to say, “You think way more about yourself than anybody else thinks about you. That person who you’re concerned with how they feel about you, they’re way too busy thinking about themselves to be spending that much time on you.” That was a great perspective.

You will be honored at next week’s Rising Women on the Row ceremony. What advice would you give young women who want to be where you are one day?

There’s been a handful of young women who have asked me, “How do you balance it all with kids, family and work?” I always tell them, “I don’t. When you think someone is, they’re just having a really good day.”

I want people to know that on the days they don’t have it together: welcome to club. For me, I’ve had a smoother path the past year or so, but it has been a rocky road. It was hard juggling it all. It was very rare that I felt like I was crushing it at work and crushing it at home on the same day. It usually was one or the other. I feel like sharing that with young women gives them permission to not put that expectation on themselves.

My Music Row Story: WME’s Sloane Cavitt Logue

Sloane Cavitt Logue

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Sloane Cavitt Logue leads the Nashville Client Strategy division at WME, where she works across several departments to navigate various opportunities outside of the live space, including digital, fashion, literary, film, television, talent ventures/partnerships, theater, sports and social impact for clients. Additionally, Logue connects clients with internal opportunities within the Endeavor network, which includes WWE, UFC, PBR, 160over90, Harry Walker, IMG and many more.

Prior to joining WME, Logue held tenure at Show Dog/Universal Music and Live Nation. She is a graduate of the University of Kentucky and the Deviate Leadership Program, which focuses on elevating and coaching future female leaders in the entertainment industry. Dedicated to mentoring up-and-coming industry trailblazers, she is actively involved in WME’s mentorship program as well as Grammy U, and is an inaugural member of CMA’s Female Executive Leadership Program. Logue resides in Nashville with her husband Dave, their son Cavitt, and their Bernese Mountain Dog Captain.

Logue will be honored as part of the current class of MusicRow’s Rising Women on the Row on March 19. For more details about the class and the event, click here.

MusicRow: Where did you grow up?

I grew up in Benton, Kentucky, which is located in the western part of the state near Kentucky Lake. My childhood was for sure a country song! I was into everything growing up. I played soccer, AAU basketball, was in BETA Club, drove four-wheelers and Sea-Doos, took karate—everything. I was the basic small-town kid, and definitely hung out at the local gas station on Friday nights. [Laughs]

Photo: Courtesy of Logue

Were you into music?

I’ve always loved country music. I grew up watching the Grand Ole Opry. My grandfather loved music and was always explaining the lyrics to me. Back in high school, my friend Emily had a maroon Honda Accord that we would cruise around in while listening to Gary Allan, Chris Cagle and all the big country artists who were on the radio at the time. I was super into music, but I didn’t realize, at that point, you could have a career on the business side of it.

What were your future plans then?

I went to the University of Kentucky and started out in nursing school. I originally wanted to be a nurse anesthetist but six months in I realized it wasn’t for me. I also wasn’t a fan of the daily scrub attire. [Laughs]

I always knew I wanted to live in Nashville, and since I had a passion for music but for sure didn’t have a musical bone in my body, I figured the music industry would be a career I could love forever. I took the only music business class offered at UK and read Donald Passman’s book All You Need to Know About the Music Business. I remember telling my mom I was no longer going to be a nurse and wanted to concentrate on my passion for music and her response was, “Honey, you cannot sing.” Which still remains true. [Laughs]

Photo: Courtesy of Logue

That’s funny! How did you start your path towards the music business?

My mom [had a mutual friend named] Pam Russell who was also from Kentucky. Pam was the SVP of Sales at Universal Music at the time. I cold called her and asked, “Hi, can I be your intern?” She thankfully said yes and hired me as an intern the summer of 2006. Jen Way, the now SVP of Marketing at Sony Music, was my first boss—and now one of my very best friends.

I went back to Lexington to finish my senior year, but I knew I had to stay connected in order to land a job after I graduated. I would come back to Nashville to be a seat-filler at the CMA Awards and volunteer at CMA Fest! I took every opportunity I could find to network with people in the industry.

While still in school, I worked at Merrick Inn, which was a nice restaurant near campus. Billy Wilcoxon, who was Toby Keith‘s business manager, brought Toby into the restaurant one day. I had seen him before but had never waited on him. I was opening Toby’s bottle of wine—I actually think I broke the cork off in it because I was so nervous talking to him. He asked, “What are you going to do when you graduate college?” I quickly answered, “I’m going to work for you at your record label,” without even thinking.

Toby said, “You keep up with Billy and get with my team. I’ll give you a job when you move to Nashville.” Pam also knew the Head of Sales & Marketing at Show Dog, Johnny Rose. She called Johnny when I was interviewing and put in a good word. Lo and behold, I got the job.

Photo: Courtesy of Logue

What was working at Show Dog like?

It was the best first job I could have ever asked for. I learned so much. I released nine Toby Keith records in the almost eight years of working there. I started out as the “New Media” Coordinator in 2007, which later became the Digital department. I was 21 with a Facebook page, and I vividly remember creating Toby’s Facebook page as one of my first projects. I posted that he was getting a pedicure in Green Hills one time when I accidentally updated his status instead of mine. I also created his then Twitter account. “Go Sooners!” was his first tweet.

It was such a wonderful place to learn all about each aspect of the business because we were such a lean machine. It is where I really learned how much I loved marketing and being creative! In addition to Toby, I worked on projects with Trace Adkins, Alabama, ZZ Top, Randy Houser, Joe Nichols, Josh Thompson, Jonathon Singleton, JT Hodges and many more. Show Dog is where I met Jessie James Decker, who I now represent at WME.

What is one of your favorite memories from that time?

“Red Solo Cup” for sure! Toby came in with this song that the Warren Brothers and Brett and Jim Beavers wrote. He didn’t really cut outside songs, but he loved it. They literally handed me the CD with the video file and I uploaded it at 4 a.m. from my couch. Not long after, it went viral.

At some point I thought, “Has anyone told Solo?” The song was about to be on an episode of Glee, so I went on LinkedIn and looked up the SVP of Solo and sent her a message. She responded and we started working with them. It took me a few years to run out of the cups they sent! Walmart was sending us notes that, thanks to Toby, they only had blue and yellow cups left. It was wild in the coolest way! It was so fun to hear the song, see the music video explode online and build on the insane reaction it had. That also was the year Toby hosted the CMT Awards and came out in a giant Solo cup. It was really special to be a part of such an iconic song.

Photo: Courtesy of Logue

What was next for you after your time at Show Dog?

In 2015, the label was heading in a different direction and I used that time to figure out what my next step would be. It had been an incredible experience and so much fun. Honestly, I was nervous I wouldn’t find another job that I liked as much as that one, so I decided to pivot my career entirely. I thought I’d had my fun in the music industry, so I decided I’d start a family and sell pharmaceuticals. I even had several pharma interviews but after a few months in my new direction, Jennie Smythe called me and said, “You don’t want to leave the music business. I know of a job at Live Nation on the Ticketmaster side. You should apply, and I am getting you an interview.”

That she did. Thanks to Jennie, I ended up as the Manager of Client Relations at Ticketmaster, which felt like pharmaceutical sales for the music business. I was in every agency staff meeting and every manager’s office, just getting to know people and educating them on all the things Ticketmaster did besides selling tickets.

How did you get to WME?

One of my Ticketmaster meetings was at WME, which is where I met Joey Lee. He picked apart pretty much my entire presentation and had me very rattled. He called me the next day intrigued and wanted to know more about what I was doing. He opened a lot of doors for me and ultimately the one at WME.

I ended up starting the Digital department in Nashville in 2017—that was my bread and butter, and I knew it could be a great service to the artists at WME. Lindsey Dodge now oversees all of our digital initiatives, and my position has evolved into the head of Client Strategy for WME’s Nashville roster.

Photo: Courtesy of Logue

How would you describe what you do?

I’m a dot connector, idea generator, air traffic controller and somedays, a guidance counselor. I play a lot of inside baseball. I spend a lot of time maneuvering pieces of the puzzle to put together an idea and strategy to present to the client and their team. If they like it, then we start executing, which is ultimately my favorite part of the job!

I work within WME and with other Endeavor and TKO properties (IMG, UFC, PBR, WWE, 160over90, etc.) to bring fun and exciting opportunities to clients outside of touring. A lot of the time, it’s taking a client’s dreams or ideas and navigating the best path to make those a reality.

What would you say is your favorite part of your job?

It goes back to a lot of what I did when I worked with Toby—getting to be involved in so many areas. Some days I say, “I wish I had one job!” but I don’t really wish that. I have FOMO [a fear of missing out] in life in general. I refuse to order the same thing at a restaurant twice. I want to be knowledgeable about a lot of things.

WME has an endless amount of resources that I have at my fingertips, and there isn’t a day that goes by where there isn’t a new idea suggested or new relationship started. In addition to that, working with developing talent is so exciting. I love being a part of their first release, their first live show, the FaceTime to tell them they’ve landed their first big festival, their first award show and so on. I love the firsts!

Photo: Courtesy of Logue

Who have been some of your mentors?

Obviously Toby Keith. Without him, I am not sure I would be doing this interview! I am so grateful that he took a chance on me, and I will cherish my memories with him forever. TK Kimbrell let me be in meetings I probably had no business in being in so I could gain the experience. George Nunes and Bill Kennedy were the absolute best and let me fly.

Becky Gardenhire, Joey Lee and Jay Williams are incredible leaders and even better humans. Greg Oswald hired me, and a great mentoring call with Greg is good for the soul. Marion Kraft always has the best advice and so much wisdom. She has taught me a lot. Jennie Smythe encourages me. She pushes me to be my best.

You will be honored at our Rising Women on the Row event next month. What advice would you give women who want to be where you are one day?

You don’t get what you don’t ask for. If I didn’t ask Toby Keith if I could work at his record label, who knows what would’ve happened? Of course, read the room and know when it’s appropriate to ask, but know the worst you are going to get is “No.” You have to network, get to know people and understand how to utilize those relationships professionally. Ask the tough questions, take notes and follow up. Make sure you’re always on someone’s radar.

What is a moment that you’ve had lately that teenage Sloane would think is so cool?

So funny that you are asking me this because I literally just had this moment at the Grammys this year. I thought, “Wow, my 13-year-old self would be so proud!” I went for the very first time and it was everything I ever thought it would be, except the monsoon! I made sure to relish in my experience the whole weekend. I don’t ever want to be in a position where I take how far I’ve gotten for granted.

My Music Row Story: Why&How’s Halie Hampton Mosley

Halie Hampton Mosley

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Halie Hampton Mosley joined Why&How in October 2021 as Vice President of Roster Operations, and has helped define and oversee the goals and initiatives of the Why&How roster and staff. Since joining, Hampton Mosley has been instrumental in streamlining and expanding roster operations, and establishing internal practices such as Why&How’s parental leave policies. She also remains closely involved in Why&How artist strategy for such acts as Chase Rice, Danielle Bradbery, Breland and Kelleigh Bannen, among others.

Prior to joining Why&How, Hampton Mosley spent seven years in Artist Management at Maverick Nashville led by long-time Manager Clarence Spalding. She most recently served as the Day-to-Day Artist Manager for Diamond-selling duo Florida Georgia Line at Hit Farm Management in partnership with Full Stop Management led by Irving and Jeffrey Azoff.

Hampton Mosley will be honored as part of the current class of MusicRow’s Rising Women on the Row on March 19. For more details about the class and the event, click here.

MusicRow: Where did you grow up?

I grew up in and around Nashville. All my family is originally from Ashland City, and my grandparents are still there. My mom and dad met there and we moved to Murfreesboro when I was in third or fourth grade, so I did middle school, high school and college in Murfreesboro. I studied business at MTSU.

Photo: Courtesy of Hampton Mosley

What were your dreams then?

At one point I thought I might be an attorney. I didn’t really know. I did this thing called DECA in high school where we would formulate business plans and compete with them. I actually ended up getting a marketing scholarship to MTSU because of that program. I thought I could explore a million things with a business degree, but I didn’t really know what I wanted to do.

How did you find out about the music business?

I was getting to the point where I was going to have to start interning for my business credits and a family friend told me about this internship in Nashville. It was at Taillight TV.

I came in, met with their team and ended up doing a production assistant type of internship. One of the first videos I ever remember being on set for was Eric Church‘s “Smoke A Little Smoke.” It was probably that same day that I realized this is a really cool business, but I don’t want anything to do with production. [Laughs]

I met a really great group of people at Taillight. At the end of that semester, the producers put together an intern barbecue. At the time, Lesly Tyson—now Lesly Simon—was married to one of the producers and they held the barbecue at their home. So I met Lesly and I ended up spending an hour in their kitchen asking questions about what she did. I just loved her—I thought she was so smart. She was like, “Why don’t you come intern for me?” So my senior year I went to intern at Sony Music Nashville.

Photo: Courtesy of Hampton Mosley

What was that like?

At the time, she had already stepped into the VP role in radio promotion at Arista, so I was assisting all of the imprints. I was packing CDs, sending out promo items and helping with listener and winner stuff for things that they were doing.

When I graduated, they didn’t have any jobs open. I had met people through various events that they would let interns come to, so I had met Pete O’Heeron and he had Cold River Records at the time with Katie Armiger. He knew that all my experience in internships had been in promo, and so he was like, “Why don’t you come try to be a regional?” So I did that.

I was only there for probably a year, but what I did get to do was take a territory and go meet radio and learn what it meant to work a record.

What was next?

It was probably just shy of a year that Sony ended up creating a job for secondary radio promo, so I ended up coming back for that job. I was working smaller markets on behalf of all three of the imprints. I did that for maybe six months before Lesly brought me in and gave me the southeast for Arista.

We had some really great success and fun together. She taught me so much. Carrie Underwood‘s “Good Girl” was my first No. 1, and Brad Paisley‘s “Southern Comfort Zone” was my second. Those were my first two major tours that I was a part of. We went on to do a couple No. 1s with Carrie, which was really sweet.

Photo: Courtesy of Hampton Mosley

How did you move out of radio and into management?

Kix Brooks and Ronnie Dunn were both still on Arista and working to release music individually, but still both managed by Clarence Spalding. I was on the road with Kix, and I remember him asking me if this was what I wanted to do. I told him I really loved what I was doing and was learning so much, but I knew that I didn’t want to be on the road that heavily for my entire career. He was like, “Have you ever thought about management? Why don’t you go meet with my manager?”

I went to have breakfast with Clarence. I was so nervous. [Laughs] After our breakfast, I just stayed in touch with him and a couple months later, his assistant Marne McLyman was moving into more of a day-to-day role. So Clarence called me and said, “I have an assistant job open.” I took it and that would kick off seven years with Clarence.

I remember pretty early on thinking that it was something that I could do longer term, because for the first time I felt like I was getting to see from the second an artist is in a writer room to the moment that they’re singing the song in the stadium.

I sat at a desk outside Clarence’s office and that is how I learned 70% of what it even meant to be a manager. I would listen to the way he talked to his clients, the way he navigated situations when their careers were in certain seasons or the way he interacted with our partners. I just had so much to learn. I would do the same thing with our internal marketing department which was run by Amanda Cates at the time.

Photo: Courtesy of Hampton Mosley

How did you transition into more?

Randy Goodman came in and began to oversee Rascal Flatts. The good thing about sitting in that seat was that if people needed an extra set of hands, that was me. As Randy got busier, I just started filling in for things. I just slowly started being present and then that would move into being on the road for show coverage. When I started working with Flatts, then I just started looking for holes internally to be able to do that for the whole roster. I would ask Chris Parr if there was an opportunity where Jason Aldean needs coverage or Jason Houser with Darius Rucker. I just started being the person who could be there. Ultimately what that did for me was let me learn how different the inner workings of the different artist camps operated.

Eventually I started handling my first client on my own within Maverick, which was Rachel Wammack. She and I worked together for a couple of years through the development stage.

How did you start working with Florida Georgia Line?

Lou Taylor was also Reba McEntire‘s business manager, so I had gotten to know her in my EA role with Clarence. I had a sit down with her and she asked me what my goals and dreams were. Maybe a couple months after that conversation, she came to me and she said, “I want to chat with you about Florida Georgia Line. There may be an opportunity for someone to be the lead in Nashville as a part of a new Management structure. Would you be open to that?” I think I almost passed out. I thought, “There’s no way I get this job.”

Photo: Courtesy of Hampton Mosley

I met with her a couple times and eventually ended up meeting with the guys. They were entering into a partnership with Irving Azoff out of LA, so they had formed their own management entity which I would end up working under in partnership with Full Stop. They needed someone here just to be boots on the ground. They spent a lot of time in LA at that time because we had a lot of promo periods, but they were both still living here and that wasn’t going to change, so it was important to them to have somebody here. That person became me, and it was pretty wild. I give Lou a lot of credit because again, it was another female like Lesly who looked at me and said, “You may not be a hundred percent ready, but I think you are.”

Tell me about your years with FGL.

They were challenging for me, in a good way, because it was the first time I was jumping in with an act at the height of their fame. Obviously I wasn’t on my own—having people like Irving and Jeffrey Azoff forced me to grow up and do a lot of faking it until I made it. I was thrust into new territory because the guys were just involved in so much.

It was a whirlwind. I remember not really having much time to get my feet underneath me. What was really great though was that even from here, I became integrated into the Full Stop system. I was all of a sudden sitting in meetings where Harry Styles was on screen. Learning through the pop processes and how they handled music rollouts and programming that they were doing with partners and stuff like that was really helpful for me.

Photo: Courtesy of Hampton Mosley

What was next?

After a couple years with the guys, they were entering into spaces creatively where they were considering taking time to pursue solo endeavors. They had 10 years of an amazing run. I had had a couple conversations with them each individually, so I started thinking about what would be next for me.

We were shooting the “Drinkin’ Beer. Talkin’ God. Amen.” video out at Chase Rice‘s farm, and that was the first time I had formally met Chase, as well as his manager Bruce Kalmick. I spent some time talking to Bruce and he asked me what my next steps were. I wasn’t really sure but one thing that I did know at that time was that I really didn’t want to continue on in a day-to-day capacity. I wanted to get away from the monotony. I loved being able to work on multiple things at one time, because I think it made me better having exposure. I wasn’t so siloed in one project or one process. I said, “I’m looking for a role where I can step in and help on multiple things. I don’t exactly know what that looks like yet or if that job even exists.” He said, “I started this new company and I need to round out my exec team. We’ll create a role and you can come in and help lead our team and multiple accounts.” So that’s what happened.

Now you’re Chief Operating Officer at Why&How. What’s your favorite part about your job?

Over the last couple years, I have watched some of our staff grow and evolve into new roles. We’ve worked really hard to identify their individual strengths and make changes accordingly. The same thing for our clients—I felt really lucky that I came in at a time where Chase was going through a really pivotal moment in his career. Watching him evolve personally and professionally, to go on and have this first ever critically acclaimed album… those are my favorite things. Getting to watch our clients grow, change and evolve musically and personally—and the same with our staff.

Photo: Courtesy of Hampton Mosley

Who would you say are your mentors?

Definitely Lesly. I call a couple times a year just to walk through my decisions. Even when I was going through my infertility, I called her. She’s probably the only person that I could say has mentored me in life and work. In terms of management, Clarence obviously is the top—I just don’t think it gets any better. Randy Goodman is also a mentor.

You will be honored at our Rising Women on the Row event next month. What would you tell women who are looking at you and want to get where you are one day?

Don’t be afraid to be the youngest or the least experienced person in the room. As my career has evolved, I look back and can pinpoint so many opportunities being presented to me because I wasn’t afraid to raise my hand, even if I may not have been ready. Raise your hand whenever and wherever you can to help out and to be present and to be someone that people can depend on. Oftentimes inexperience and humility with a strong desire to learn can beat out experience and entitlement.

My Music Row Story: SDB Music Group’s Sherrill Blackman

Sherrill Blackman

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Industry veteran Sherrill Blackman has owned and operated his SDB Music Group for nearly 30 years. The company is home to three publishing divisions and a professional song-plugging service.

Over the years, Blackman’s pitches have secured recordings in multiple genres such as pop, rock, country, gospel, bluegrass, jazz and polka, resulting in multiple radio hits as well as Gold, Platinum and multi-Platinum certifications, several Grammy and IBMA nominations and one Dove Award. His work landed him MusicRow‘s Songplugger of The Year award in 2004-2006, in addition to others honors and accolades.

Prior to forming his company, Blackman spent time at MCA Music Publishing, American Image Productions, Nashville Songwriters Association International (NSAI) and Buckhorn Music. He is a three-term past President of The Nashville Publishers’ Network and co-founded The Independent Pluggers Association.

MusicRow: Where did you grow up?

I grew up in a little rural community called Dudley, North Carolina. It’s a farming community about an hour southeast of Raleigh.

Were you into music growing up?

No, I was an athlete. I grew up playing basketball and baseball. That background helped me do what I do now because I’m very competitive. I hate to lose. Plus, growing up working on farms instilled [a strong] work ethic [in me]. The work ethic and competitiveness have helped me survive in this town.

Pictured (L-R, back row): Ryan Murphrey, Blake Shelton, Kenny Horton and Sherrill Blackman; (L-R, front row): Amber Leigh, Rachel Proctor, Robin English and Naomi Martin

What did you want to be when you grew up?

I thought I was going to be a professional athlete. I was pretty good at basketball and not bad at baseball. When I was a senior, I had a little bit of interest from some small colleges for baseball, but then I got hurt. That kind of tossed that dream away.

So I went to a community college in that area to figure out what I wanted to do. I was getting ready to graduate from there, and we had to do an exit interview before we could graduate. As I’m waiting for this interview, I started thumbing through some magazines and I see this ad for Belmont College (now Belmont University). It was like a lightning bolt struck me. It said, “music business degree with classes in music publishing, record company administration, studio management and more.” It was literally like the voice of God said, “That’s what you’re supposed to do.”

Did you go right away?

No, it took me another year to get there. I worked and took some more classes. I got here in Aug. 24, 1980. It was everything I thought it would be and more.

Sherrill Blackman & Maggie Cavendar

I’m sure a lot of folks in the industry can relate to this, but nobody understood my passion for music. To me, it meant something else. It was not just something you listened to for enjoyment—it resonated in a different frequency for me. I was always reading and devouring Billboard magazine, when I could find [a copy]. I read the first Clive Davis book. I would listen to the countdown. I would look at the liner notes and see who wrote the songs, who played and who produced. I didn’t know there was a music business, so when I saw that ad from Belmont, I was like, “That’s it.”

I was not into country music at the time, I was into heavy rock & roll. My parents thought it was very amusing that I wanted to move to Nashville to be in country music. I flew out here for a weekend trip to visit and get a lay of the land, and it [affirmed that Nashville] is home.

What happened at Belmont?

I met some great people. There’s a handful of us that are still around in the business from 40-plus years ago. It provided me with the foundation to go forward and learn more.

I did an internship at MCA Music Publishing during that time. A lady named Marty Craighead gave me an internship there. That really helped launch me, because I got on the inside and was able to see how a publishing company worked. I worked in tape copy and saw what the pluggers were doing. Artists would come in and [I got to see] how they interacted with them as well as how they did demos. It gave me insight into how that world works. I actually helped get my first song recorded at that time.

Pictured (L-R): Marijohn Wilkin, Sherrill Blackman, Coweta House and Will Beasley

How did that happen?

Being a music junkie, anytime I’d go into an office and see a vinyl collection, I’d flip through it. We had an upstairs storage closet and I had obviously looked through the vinyl in there. We got this call one day that Hank Williams Jr. was in the studio and wanted to do this old Lynyrd Skynyrd song. They needed to get a copy and a lyric sheet, and [everyone in the office] was scrambling around saying, “We don’t have the old Lynyrd Skynyrd stuff. That’s in New York. We don’t have a copy of it.” I heard them talking and said, “Yeah, we do. It’s on one of the albums upstairs.” So I made a cassette copy, they took it to the studio and he cut the song. That was a thrill.

What was next for you?

I learned a lot from Marty [during my internship]. She was instrumental in helping launch my career.

In ’83, I got a job with a company called American Image Productions. What they did was provide [the musical audio clips of] station IDs for radio and television—like what you would hear on the radio of people singing, “WCCC!” They also did instrumental tracks that we sold to radio stations to do their own commercials, so it was different lengths of music with different tempos and feels. They could then customize it and do their own commercials with voiceovers on this music tracks we made.

Sherrill Blackman & Roy Acuff

I wasn’t involved in the production, I was facilitating it. At the same time, my job was also to program Armed Forces Radio—country and pop. I didn’t know what I was doing, but I got it done. I would look at the Billboard charts and then go to a distribution company here called Music City South. I would pick out what I thought were hits and then make recordings on reel-to-reel, and we’d ship them to the Armed Forces headquarters. They would make sure that all Armed Forces Radio got programmed. That ended up being a very good background for trying to find hits.

American Image Productions moved to Memphis. Then the next year, in ’84, I started working for the Nashville Songwriters Association International (NSAI) with Maggie Cavender, who was our Executive Director.

What were those years like?

Maggie had such a super passion for songwriters. It rubbed off on me to really appreciate and respect what writers did. Writers were not very well-appreciated back then. They were looked at as like a necessary nuisance—Maggie and NSAI worked hard to change that.

Next, I got back into publishing and went to work with Marijohn Wilkin at Buckhorn Music. We were a small company, so I got a chance to do everything and learned a lot. I got to pitch songs, help do demos, work and consult with writers and go back through the catalog. Marijohn discovered Kris Kristofferson, and she wanted to get that catalog organized, so my first task there was to go through about 80 of his songs from when he was just starting to write.

 

Sherrill Blackman & Larry Sparks

What were some highlights from then?

We got a call one day from a guy in Texas. He said, “I’ve got a young daughter who wants to be a singer and we need some songs so she can sell music at her little shows around Texas. Could we get some? Nobody is sending us songs and we’re frustrated.” I figured it would only cost me a cassette to mail down there, so I put some stuff together. He called me up and picked a few they liked. That girl was LeAnn Rimes; she was 10. So when she signed to Curb, one of those songs, “I’ll Get Even With You,” appeared on her first album Blue that sold about seven million copies. The other two songs, “Broken Wing” and “Sure Thing,” ended up on her second album The Early Years, which ended up being triple Platinum. I looked like a genius all because I took a chance.

In 1994 you started your own company, SDB Music Group. Tell me about that.

I went to see my friend Charlie Monk to talk about starting my own company, and he said “You don’t have anything to lose. Go for it.” It was a leap of faith, but I hit the ground running. When I started it, I’d landed another LeAnn Rimes cut. John Michael Montgomery started cutting some stuff for Atlantic. It all started happening.

My first hit with the company was a BlackHawk single. Danny Wells, one of my best friends in the business, called me one night and said, “Don’t you have that BlackHawk single? It’s on the radio!” I turned it on and caught the last half of it. That was so exciting to hear a song on the radio.

At that time, I had a single with them, John Michael Montgomery and George Jones. They were all out at the same time and they were shooting up the chart. Then one by one those companies folded into their parent companies and killed each single. [Laughs] And I was just getting ready to have a huge year.

Sherrill Blackman & David Ross

You’ve had 30 years of success since then. What is next for you? What do you still want to do?

I’m always looking for one more great song. It’s all about the song. In today’s environment, it’s all about the co-write and the artist being a part of it, and that really frustrates me. There’s a lot of great songs out there from writers that are not connected with an artist, but the fans are not getting access to that. I mean if you look at Garth Brooks, he didn’t write his two biggest hits. Reba McEntire‘s career is not based on songs she wrote, neither is George Strait‘s.

These days, most of my success comes outside of Nashville. Marijohn would say, “The world needs music, not just Nashville.” I’ve always adhered to that. I still pitch to country, but I also pitch to pop, R&B, jazz, contemporary Christian, country gospel, bluegrass—I’ve even had a polka cut that was nominated for a Grammy. I look at the whole world as my customer.

Who have been some of your mentors along the way?

I have direct mentors and indirect mentors. My direct mentors have been Marty Craighead, Maggie Cavender and Marijohn Wilkin. Indirect mentors would be great folks like Woody Bomar, where I would watch what they did from a distance and admire them. Just about everybody I’ve encountered is an indirect mentor—I hope I’ve learned something from everybody, because there’s a lot to learn.

Paul Braun, Jim Peterik and Sherrill Blackman

What advice would you give others?

Always show up. Good things and opportunities can happen if you show up. Even when you don’t want to, do it anyway. You never know who you might meet or what piece of information you might learn that can help your career.

When you look back on it all, what are you most proud of?

The thing I’m most proud of is all the friends I’ve made through the past 40-plus years. I have a lot of friends that I’ve known for 40 years, and I’m still making new friends that I think I’ll have for the rest of my life. I treasure that.

My Music Row Story: C.A.M.P. 615’s Shanna Strassberg

Shanna Strassberg

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Emmy-winning television and music industry executive Shanna Strassberg has worked in television production for 15 years and successfully booked guests on a multitude of shows, music specials and red carpets.

Formerly the VP of Music & Talent at CMT, she recently became VP of Development & Strategy at C.A.M.P. 615, the production company formed by award-winning producer and director Robert Deaton alongside Red Light Management’s Mary Hilliard Harrington and Coran Capshaw.

MusicRow: Where did you grow up?

I grew up in Los Angeles, California.

George Strait & Shanna Strassberg

What were you into as a kid?

I was always into music. From as early as I can remember, I loved listening to music and singing. My mom is a beautiful singer and she used to play a 1957 Martin guitar around the house—lots of old folk songs, Woody Guthrie, Joan Baez and an assortment of others. We would all sit around and sing. I remember watching The Jackson Five on television and thinking I can do that! [Laughs]

Did you know then that you wanted to work in music at that point or was it just a passion?

I’m not sure I knew that it was a business per se. It was just what brought me joy. The way that translated into my life next was joining chorus and choir, and doing exciting things through school programs with music.

After high school, I went to college at San Francisco State University, which had a really strong theater program. My major was lyric theater—it was a combination of music and theater. So I was in plays, I was singing, taking theory classes and doing musical concerts. That then translated into singing in the hallways with a group of theater friends.

We started singing at parties and writing songs, and that led us to singing on street corners. People would show up to listen to us. We were The Flips. It was a magical time where I learned that doing something that you love with a passion that doesn’t feel like work can actually lead to professional work.

Ryan Gore, Shanna Strassberg, Dolly Parton and Shane McAnally

What happened next?

Certain people started hearing us sing and we started playing in clubs. That led to a record deal and a manager. We started gigging all over California and made a record. It was then that I started to realize all that went into the career of being a musician—that it wasn’t just singing or performing, there was management and booking; there was money attached and contracts. It took a village to make people’s dreams come true.

We did a lot of performing and then had the classic crash and burn where the manager and the band wanted two different things. He broke up with us and sued us. We kept trying to put the band back together. It was really heartbreaking, actually. I was still waiting tables and living in San Francisco, and had decided to go to Europe for three months and figure out what I was going to do with my life. My brother was going to Vanderbilt and my first nephew had been born, so I decided I would give Nashville, Tennessee a try for about six months. Many years later, I’m still here.

Shanna Strassberg & Blake Shelton

What did you do when you got here?

I waited tables, which is a wonderful way, as it turns out, to meet musicians and people in the industry. I was singing with friends at the Bluebird at the same time I was developing relationships with people at record labels because the restaurant I worked at was really popular with the music industry.

Long story short, I got sick of waiting tables and asked my newfound friends at Asylum Records if they had any work for me. I became the receptionist there and started singing background vocals for some of the acts at Fan Fair. At Asylum Records, I met so many people sitting at the front desk. That created an incredible foundation for me as part of the music industry in Nashville. I met and worked with people who I’m still friends with today. I really started to understand the roles of radio promotion, A&R, press and marketing, and I had a front row seat to all that.

I also started going out on the road on the weekends with Lila McCann. Ultimately, I left that job [at Asylum] after four years and went on the road with Chalee Tennison. I was the background singer, the tour manager, the manager and assistant. That really continued my education of what goes into a career. I started learning more about television because I was going with her to every engagement she had and every interview, whether it be radio, television or print.

Trisha Yearwood, Shanna Strassberg and Garth Brooks

What was next?

Chalee lost her deal in 2004, so I started picking up odd jobs in the industry. I had met television people at a network called GAC, and they asked me to come on board and help them book their autograph booth for Fan Fair Music Fest. They had one talent booker for all of the shows on the network, and they left, so they asked me to come on board as the booker. I said, “I know nothing about booking talent, but sure!” They gave me a desk, a phone and handwritten records of every artist that had been on the network from the woman who preceded me. I [had to book] a daily show, specials and all sorts of things, and somehow I managed to become the talent booker. I was still singing on the weekends with an act that was on Warner at the time, but I fell in love with television. It was so much fun. I dug in and created new relationships with publicists and marketing people at the record labels. We were so scrappy. We didn’t have enough staff, so everyone pitched in to do everything.

Kelsea Ballerini & Shanna Strassberg

Do you remember one of the first things you booked there?

I remember Blake Shelton‘s song “Some Beach” was coming out, and some of the folks from his label came in and decorated our entire set like a beach. We had umbrellas, beach balls and maybe some sand. That stands out to me as one of the first times where I was able to really partner with the label and come up with some ideas. As a talent person, you have to get what you need for the television show, but also make sure that the artist and their team are getting what they need as well. I always say my job as a waitress was very similar to that of a talent booker: the chef is the producer and the customer is the artist and their team. I became skilled at being a liaison between the expectations of two different groups.

What happened next?

Within a year of being there, Scripps Network purchased GAC and Sarah Trahern came in to run the network. As legend would have it, she was bringing in a lot of people with years of television experience and was going to get rid of me, but she didn’t because I guess she saw something in me. Then it really was like going to school. I would sit with the lighting people, I’d sit with the hosts, I would watch tapings, sit in on the producer meetings, talk to the audio people and sit in with the editor. It was like I was being paid to go to television school and I absolutely loved it.

One of the most pivotal moments that I had with Sarah that set me up for success was when GAC became media partners with the ACMs, and we aired the live red carpet show before the award show. I was the talent booker, talent manager and/or talent producer for the red carpet—I don’t even know what my title was, but I was in charge of making sure that we had an opener and a closer for this live show and hours of artists interviews in between. We had two or three stages with hosts. I had never done live TV in my life and Sarah put me in charge of that. It was complete and utter insanity—live television is so exciting, so terrifying and nonstop. Sarah was in my ear from the TV truck, and we developed this incredible shorthand, which was all new to me. When the show was over, I was absolutely spent. It was a huge success. I said to her, “What on earth made you think I could do that? Why did you choose me?” She said, “I just knew you could do it.” I did not know I could do it, but I handled it—not alone, with incredible guidance from Sarah and an amazing talent team. That set me on a path of realizing I could do hard things.

Shanna Strassberg with the CMT team

What a great story! What was next?

Fast forward 10 years or so, GAC merged more closely with HGTV and the whole Scripps team. A whole slew of us lost our jobs. I went out on my own and decided to be a freelance talent booker, talent producer and media coach. I was lucky enough to have a couple of job offers that I turned down to bet on myself. My first client was GAC. [Laughs]

They brought me back within days as their freelance talent booker. It turned out to be really wonderful that I was able to continue working with them. That launched me into a wonderful eight-year career of running my own business, and continued my journey of saying yes to things I didn’t know how to do. I grew tremendously becoming a booker for all sorts of specials and live events.

Then Leslie Fram came to me and asked me to join the team at CMT, which was amazing. I was there for four years. We learned how to do television during COVID, with not one person on the team or crew being in the same room. That was an education in and of itself.

Shanna Strassberg, Kacey Musgraves and Shane McAnally

You recently joined C.A.M.P. 615, the production company formed by Robert Deaton, Mary Hilliard Harrington and Coran Capshaw. Tell me about that.

Mary and I had drinks as friends, and she was telling me about the production company. I thought that it was really interesting. I had never worked with Robert, but obviously knew about him and all the incredible work he had done, and I was obviously a big friend and fan of Mary’s. One thing led to another and we just started talking about what if it became real.

As I joined the team, they were in the middle of their third year of producing, along with the city, this five and a half hour New Year’s Eve special on CBS, so I came on board as the talent producer for that.

Our goals for the year and for the company as a whole are to develop new ideas for film and television, to work with burgeoning creatives in this town, to find the people with great ideas and to come up with our own great ideas. There’s so many incredible stories coming out of Nashville, not only music related, but lifestyle related. There are so many things that fit the sensibility of our artists and the audience that follows country music. With the access we have to artists, managers and labels, we’re hoping to bring all of those people together and find out what stories are available and what stories we want to tell.

I have friends and colleagues with incredible ideas, and now I feel like I’m able to help shine a light on a lot of gifted creative people under the tutelage of Mary and Robert. I have things to learn from them, but we also operate as partners. They’ve given me autonomy to seek out projects to bring to the team, and it just feels like all things are possible.

Bailey Dombroski, Lainey Wilson and Shanna Strassberg

What is a moment that your kid self would think is cool?

If I was a kid now, I would think it was really cool that, as far as I know, I was the first person to book Taylor Swift on national television.

Because of my mother’s great taste in music, I grew up knowing who Kris Kristofferson was and singing his songs, so when I got to book him and sit in on that interview…I think if I had known as a little girl that somehow I was going to be connected to him and to that moment later in life, it would have seemed impossible.

What advice would you give somebody that’s starting out and wants to do what you do?

Don’t let fear stop you. Be open to learning from unexpected people that you may cross paths with. Say yes to things that you don’t know how to do as long as you’re surrounded with people who know how to help you. Don’t be afraid to ask for help. Understand the importance of communicating with people. Don’t try to do everything on your own. Don’t be afraid to learn from others who are smarter than you and own your mistakes. Be kind—that doesn’t mean that you’re not tough.

Who have been some of your mentors?

Sarah Trahern has definitely been a mentor. She gave me my first opportunity. I’ve been so fortunate to work with so many incredible people. It would be impossible to mention everyone that has had an impact on me, because it’s not just creators and artistic people that I consider mentors, although I absolutely do have many of those. But it’s label heads, publicists, friends of mine and my family who make the choice to live their lives in a way that I find inspiring and admirable. I try to pick up everything I can from anywhere I can.

My Music Row Story: FSM’s Catherine Moore

Catherine Moore

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

As a Partner at Farris, Self & Moore, LLC (FSM), Catherine Moore is a trusted advisor to some of the country’s biggest touring acts, songwriters and recording artists. After getting her Bachelor’s in accounting at the University of South Carolina, Moore started her career at FBMM, where she spent six and a half years working with top-tier touring and recording artists.

In 2015, Moore joined forces with Kella Stephenson Farris and Stephanie Self to launch FSM, a boutique business management and financial planning firm that specializes in the unique needs of hit songwriters and major recording and touring artists.

A CFP-certified accountant, Moore is a member of organizations including SOURCE for whom she serves as Treasurer; the Recording Academy; CMA; ACM; and more. She is also a Society of Leaders in Development (SOLID) alumna and was included in 2015’s Nashville Top 30 Under 30 class and 2017’s Nashville Emerging Leaders class as well as the Grammy Next Class of 2017/2018. Moore is also a graduating member of the Leadership Music Class of 2020. When Moore isn’t mentoring the next generation of executives or crunching the numbers that will make an artist’s tour a reality, she’s usually enjoying time with her husband Patrick, their son Harrison and their daughter Cate, traveling to a favorite getaway or spending time outdoors.

MusicRow: Where did you grow up?

Chattanooga, Tennessee on Lookout Mountain.

Pictured (L-R): FSM Partners Catherine Moore, Stephanie Self, Kella Farris and Stephanie Alderman

What were you into as a kid?

Ballet. I started at three years old and just fell in love with it. I wasn’t particularly great at it, but I loved music. Ballet was my introduction to music. I remember being really young and buying the Nutcracker soundtrack and making up dances to it. I loved the discipline of it—I’m very Type A.

I grew up doing ballet through high school. I got to the point where I was either going to do it seriously or it was going to just be for fun. I decided I didn’t want to be a ballerina, so then in high school I did it more recreationally.

Where did you go to college?

The University of South Carolina. I wanted to go to the University of Virginia (UVA). My dad went there and I fell in love with the campus, but that was really the only reason I wanted to go there. I knew I wanted to move away from home. I was ready to be independent and I wanted something new. I didn’t even apply to the University of Tennessee because I wanted to get out of Tennessee for a while.

I didn’t end up getting into UVA—it’s very hard to get into out of state. My mom grew up in South Carolina, so I went and looked at USC and really liked it. They also had a good business program, so I went there.

Catherine Moore with Old Dominion

What was the goal with the business degree?

Well, it’s really funny. When I was in high school, I watched a movie called Almost Famous and I was like, “I want that to be my life. I’m not a journalist, but I want that.” I loved music and concerts. Simultaneously, I fell in love with the band Hanson and followed their journey. They were signed to a major label, got frustrated and started their own label. I thought that was really cool. It was the Backstreet Boys and NSYNC era, and they all seemed manufactured, whereas Hanson went and did their own thing. They played their own instruments, they wrote their own songs and I just gravitated towards that. Those two things made me fall in love even more with the business of music. But I thought, what am I going to do with that? I’m not musical.

I got my Bachelor’s in accounting and was all set to move to Charlotte and work for a big four accounting firm. I went to all the interviews and I was like, “I don’t want to do this.” I love accounting and I love numbers. I knew that’s what I was good at and I enjoyed it because I’m a nerd, but it just didn’t feel right.

When my parents first got married, they lived in Nashville [for a period of time], so they had a lot of community here. I reached out to a family friend who worked at WME and he was like, “Oh, you should go into business management.” I was like, “What is that?” He said, “It’s basically accounting for musicians.” I will never forget it. He sent me this list of five firms—FBMM, O’Neil Hagaman, Haber, Smith Wiles and Vaden. I mailed my resume and fortunately got a few interviews. I got hired at FBMM right out of college. It felt so right! This was exactly what I wanted to do.

Catherine Moore with son Harrison

That’s awesome! Tell me about your time at FBMM?

I started my job a week after college. My very best friend from high school went to Middle Tennessee State University (MTSU) and was also moving here, so we moved in together in a little apartment in Bellevue. I will never forget my first day at FBMM. I showed up in heels, a nice black dress and a blazer. Everybody else was in jeans and converse. [Laughs]

I actually started in their tax department under Trey Dunaway. I remember knowing I wanted to do business management, but they needed a tax person and I had tax experience. I learned so much right off the bat. I had such a solid accounting background, but I didn’t know anything about the music business, so it was a great intro into the music business for me.

[A year later], a position opened up on one of the business management teams, so I moved over there and worked there for the remaining five and a half years I was there. I learned so much from the business managers and partners there.

What was the next step?

Sometimes in life you are ready for a change and it is beyond your control, and I honestly just felt God pulling me in a different direction. I reached out to Stephanie [Self] as a mentor and we decided to partner together on our next venture. We were like, “Maybe we just go do this just the two of us. We can figure it out. We’ll work out of someone’s basement. We can get clients, right?” We started asking smaller business managers in town if there was room for us, if there was enough business to go around and if we were crazy. We reached out to Kella [Stephenson Farris] and she was so encouraging of us to do our own thing. Our story continued to develop – Kella followed up with us the next day and asked if we wanted to explore working together. We went to her house a few days later and just sat around her dining room table and hashed out what it would look like. Jan. 1, 2015, we hit the ground running.

Pictured (L-R): Catherine Moore, Josh Osborne and Toni Osborne

I bet that was a scary decision.

It really was. When I was doubting my decision and ability to go out and start my own thing, my friends and husband were the reason I actually was able to make that leap. I knew even if I failed, I had this incredible support system that believed in me even when I didn’t quite believe in myself! They saw my potential when I couldn’t always.

Tell me about those early days of Farris, Self & Moore.

At first, Stephanie and I moved into Kella’s office in this little blue building on Music Row. It was a law office building, and she was just renting a couple offices and the conference room from them. We had this rickety conference table and I sat at one end and Stephanie sat at the other. That whole first year was cold calling. Quickly, we realized we needed better space, so we moved into the building on Edgehill and 17th Avenue. Then we moved [into our new office] earlier this year.

Our first few clients were songwriters because they knew Kella’s reputation. Then we got our first touring client and once we took him, it was like everyone realized our doors were open. Word of mouth just kept circulating.

There was definitely a moment probably halfway through our first year where I literally was sitting in my office and had a lull in my day, where just a year prior in my old job, I was used to being slammed. I remember being like, “God, what have I done?” I had to trust that the work and the clients would come. And it did. I had to do a lot of personal growth in the sense of going from being an employee where I could depend on a business manager to be there to help to [realizing it was all on me]. My favorite thing about this whole journey is the people in the Nashville music industry that I’ve met have been so incredible. You find out most people don’t know what they’re doing all of the time. You don’t have to be the best, you just have to be a good person that works hard and cares a lot.

Catherine Moore with Alana Springsteen

Who are some of your mentors?

Kella and Stephanie, for sure, as well as our newest partner Stephanie Alderman. I’ve learned so much from them. I wanted a family and I wanted to be able to do it on my own terms. I didn’t want to feel guilty about if my kid is sick and I need to be there for them. If daycare calls, I can leave. Seeing how they manage that [has been inspiring]. I now have two children and they’ve been such a resource for the balance of parenting and work.

My mom is a mentor. She’s artistic—she paints, which I’ve always admired. She has always persevered and is very disciplined and stubborn. We have a lot of the same qualities, so seeing how she’s pushed through her life and career has been cool to see.

Someone is undoubtedly watching you and wanting to have a similar career path. What advice would you give them?

Go with your gut. At the end of the day, I feel like I have a very strong foundation morally and I have a strong faith, so I feel like I’ve always been able to know in my heart what’s right and what’s not. With starting the business, bringing on clients and bringing on employees, I’ve just gone with my gut. Knowing that it’s okay to listen to that—not everything’s black and white.

Surround yourself with good people. Some of my very best friends are people at other business management firms that I can call up and say, “Hey, what would you do in this scenario?” There’s no reason to be competitive. Be open to helping others.

Loving what you do is so important. You’re at your job at least 40 hours a week—you need to love it. I know not everyone is fortunate enough to be in a situation like that, but I’ve just always been so grateful that I love what I do. I’m so passionate about all of my clients, as people and as artists, as well as my team that I get to work with every day. That passion makes me work that much harder.

Pictured (L-R): Mandy Morrison, Catherine Moore and Mallory Mason Pascal

What is a moment that you’ve had that your teenage self watching Almost Famous would think is so cool?

In general, getting to see the behind the scenes of a show. Watching a stage go up. Seeing a band work through new music during a soundcheck. If you had told young Catherine that…being at a show and being a part of it. There’s just no greater feeling. My first show back after COVID was one of the best memories. It was the most emotional night. These people had to put their lives and careers on hold; they didn’t know what their lives were going to look like from a financial standpoint. I was able to help get them through that, so the release of them getting to play again was just incredible.

When you look back on it all, how does it make you feel?

The biggest takeaway from going out on my own has just been the support of everybody–friends, family, the industry. I learned a lot of that, too, through going through Leadership Music. There’s no pretenses. Everybody’s there because they like music and because they care very much about their piece of the industry. I am grateful for the Nashville music community as well as the support and encouragement they’ve always offered, from day one.

My Music Row Story: Grand Ole Opry’s Dan Rogers

Dan Rogers. Photo: Chris Hollo

The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.

Dan Rogers began his work with the Grand Ole Opry as an intern and is now the show’s Vice President & Executive Producer. In this role, he produces Opry shows up to seven nights a week and is shepherding the iconic show toward its upcoming 100th year.

A native of Xenia, Illinois, Rogers received a B.S. in communication from the University of Evansville and an M.S.Ed. in educational psychology from Eastern Illinois University.

He was the Executive Producer of the Opry’s album Opry Unbroken: Empty Room, Full Circle containing tracks recorded during the COVID-19 pandemic when the Opry played on to a worldwide livestream and radio audience despite not having a live audience in the Opry House. He also executive produced the NBC television special Grand Ole Opry: 95 Years Of Country Music and Dolly Parton’s 50th Opry anniversary special, also on NBC, and consulted on 2023’s inaugural People’s Choice Country Awards and Christmas at the Opry network broadcasts. He created, wrote, produced and co-hosted the radio series That Summer as well as additional specialty programs for WSM Radio and was a writer/production assistant on the syndicated radio show America’s Opry Weekend. He co-authored the Opry’s book Backstage At The Grand Ole Opry and authored an Opry-centric country music trivia book. Prior to his current Opry role, he worked in Opry areas including marketing, communication and strategic partnerships.

Rogers serves as President of the Opry Trust Fund, assisting members of the country music community in need as well as other organizations.

MusicRow: Where did you grow up?

Rural Route 2, Xenia, Illinois. Population 450 at the time—now down to 380.

Rogers visits the Opry as a child

Wow! Were you musical when you were growing up?

Not in the least, but I always appreciated music. Some of my earliest memories are listening to the Grand Ole Opry and going to shows with my parents. Illinois is farm country, so [my priorities were] the farm, family, school and country music.

What were your career goals at that time?

My number one career goal was to do something that wasn’t reliant upon the weather for your success, as was our family farm. Other than that, I just had it in my head that you went to college and did something that paid the bills. But I somehow. didn’t realize until near the end of college that you could do something that not only paid the bills but also enriched your life and the lives of others.

I went to the University of Evansville in Indiana. It was a small college, and I loved the college experience so much that I thought I wanted to be a part of that for other students by working in administration. There were so few job opportunities when I graduated with a graduate degree specifically for that sort of role, that I had to seek out other opportunities, thinking that I would end up working in higher education when the economy turned around and colleges were hiring again. Instead, I went down a whole other path here at the Opry. Of course, I’m glad I did.

Tom T Hall & Dan Rogers as a child

How did you make that transition?

I had continuing education dollars from my professional position, so I used those to basically work toward another graduate degree that earned me the opportunity to intern at the Opry. I started here as a marketing intern in 1998.

What were some of your earliest memories of the magic of the Opry?

I first came to the Opry as a fan during Christmas time in my kindergarten year. I had listened to the Opry, so when I started as an intern I came in wide-eyed and listening intently to every conversation going on everywhere. It was all so interesting how people attempted to fulfill the mission of keeping this great place rolling. I was learning everything from what happens on Monday for Saturday night’s show, to how the Opry worked to attract the next generation of fans and artists, to the community that had developed among Opry fans even in the days before social media.

Every new person I met and every conversation I had with a Grand Ole Opry member was all so fascinating to me. Anytime Garth Brooks was on, we might have a week’s notice to sell those tickets, and we’d have a packed house. That was just energizing and fun to watch from the moment you said it was happening until he walked out on stage.

I was assigned everything under the sun, but everything was interesting in its own way. I remember taking Jeanne Pruett and Jeannie Seely to welcome centers across the state of Tennessee to thank the good people who work behind those counters for their support of the Opry. I basically got to eavesdrop on their conversations for two straight days, which were very memorable to say the least.

Dan Rogers, Jeannie Seely, Bill Anderson and Vince Gill

How long were you an intern before you came on?

I started April of ’98 and my official internship was over in August. The last day of my internship, my supervisor at the time said, “We don’t have any open positions or you would be our first choice. You clearly love this place and love Nashville. If you want to stick around and do what you’re doing, we’ll do our best to help you find a job somewhere in Nashville.” It was a long six months or so of trying to pay the bills and racking up some credit card debt, but it was great. Every day was just about proving myself to the people at the Opry and acting like I was looking for a job when I really just wanted one here.

[I eventually came on] as the Assistant Marketing Manager. Then I was Marketing Manager, Senior Marketing Manager, Director of Marketing, Senior Director of Marketing and then Producer, Show Producer and now this current title.

Dan Rogers, Charley Pride, Gina Keltner and Crystal Gayle

Tell me about getting the job as Vice President/Executive Producer.

I continue to be incredibly thankful for the opportunity and for the support both from the people who gave me the opportunity and those with whom I work today. If ever there was a team, this is a team. They say “it takes a village.” This is an incredible village. You don’t do up to seven shows a week featuring up to 10 artists on each show by yourself. I was just incredibly honored, excited and thankful for the people I’ve worked with to get the job. I was indebted to people who I knew had bent folks’ ears about me. If you had told me when I was a kid that artists whose music I enjoyed were going to go to bat for me and say they wanted me to be entrusted with this incredible institution—I would have never believed that.

You started your new role in 2019, shortly before the pandemic took over the world. What was navigating that like?

At the end of the day, the Opry came out of the pandemic much stronger than beforehand. I think those who love the Opry were reminded why they love the Opry during that time. Saturday night after Saturday night I would sit at my desk and watch the comments coming through online of people saying, “We live halfway around the world and we set our alarm clocks [for the Grand Ole Opry livestreams] because we wanted to be a part of this as it was happening,” and “I haven’t interacted with people this week. This is what I’ve been looking forward to.”

Carly Pearce & Dan Rogers

I would get texts from people who I admired so much saying, “Oh my God, that was a great show. You’re making something great happen.” So you had people who loved it before being reminded why it was so important, and then you had people discovering this show in the oddest of circumstances. I believe more people probably saw the Opry when Garth Brooks and Trisha Yearwood took the stage together to a completely empty auditorium than had ever seen it before.

What are some of the proudest things you’ve been a part of while you’ve been at the Opry?

One show that I look back on and am so thankful for is our 5,000th Saturday night broadcast, which was October of 2021. We were able to have two sell-outs and it was what a great night at the Opry should be with new stars, superstars and legends of country music [on the bill]. I loved our tip of the hat to the past, but at the same time, you had artists singing their latest hits. You had folks like Connie Smith and Jeannie Seely on stage next to Dustin Lynch and Chris Young next to Vince Gill and Darius Rucker. That’s one that I’ll always appreciate.

Just a month or so ago, we celebrated Keith Whitley. I loved that show. It felt like the Opry gave Mr. Whitley his due and celebrated the icon he’s become since he passed away. That started with a call from Garth Brooks the night after he had inducted Keith Whitley into the Country Music Hall of Fame, saying, “What if we did this?” So, in addition to doing 220 other shows in that timeframe, we were also constantly thinking about how we could create this really great, meaningful show for Keith Whitley.

Any time we add a new member to the Opry I am both proud of the new member and for the new member. Scotty McCreery was just invited to join the family. I will never forget how he looked at me that night and said, “You made my night. No, you made my life.”

Jelly Roll & Dan Rogers

What’s a day in the life like for you?

They’re long, long days, but almost every day of my life I wake up excited about what’s to come either that night or that week. There’s always something special on the horizon, so a day in my life is usually fun and full of gratitude.

I’m not at every single show—I don’t feel like I have to be because I completely trust our team—but I’m at almost all of them. [Laughs] If we’re doing our job, there’s always a reason to be here. If there’s a person who’s debuting, I want to be here to say welcome. Night after night, there are moments I simply don’t want to miss.

Who have been some of your mentors through the years?

This job is incredible in that so many people can affect what you do in a great way. It really does feel like, in this community, everyone wants the Opry to succeed. There aren’t really competitors, there are collaborators. Sooner or later you find yourself working with almost everyone in the industry somehow, and I feel like I’ve learned something from so many people, including Opry members and young artists who are just knocking it out of the park.

Bill Anderson has been an Opry member longer than anyone in our history. Jeannie Seely has played the show more times than anyone in our history. I think about how much we can all learn from them and their staying power. I have mentors across the board from artists, managers, folks who are part of the business here and people who work alongside us every day. I want to be more like the people I see at the Opry who are, as much as anything else, are simply beloved members of a special community. Les Leverett was the Opry’s photographer before I ever came to the Opry. He made his mark in his own way and also just enjoyed the hell out of it. He created this great life, part of which was because of loving what he did here. We should all be so lucky.

Dan Rogers & The Oak Ridge Boys

What do you still have yet to do?

All of us here are really excited about the Opry’s 100th anniversary, which is in just two years. I see it as a huge opportunity. It’s really important to me that we recognize the shoulders on which we’re standing, and also use that opportunity as a catalyst to push the Opry into its next century. We want to celebrate country music and Nashville, and to thank everybody who’s been a part of our success to date.

Still left to do is to grow the Opry’s audience even more, to make it more easily accessible to everyone who loves music and country music around the world. I want us to help more people by growing the Opry Trust Fund and by utilizing the Opry to help others as we have done in the past few weeks with Susan G. Komen and Habitat for Humanity. I have my personal list of people that I would love to play the Opry for the first time. I want to see James Taylor sing “Sweet Baby James” on the Opry stage, and I want to see Eddie Vedder do a Johnny Cash classic. Another goal is to enhance the Opry artists’ experience and make sure the next generation of superstars is firmly planted in that circle.