Dolly Parton has reworked her iconic song “9 to 5” for an upcoming Super Bowl ad.
The advertisement for Squarespace, which helps customers build and manage websites, flips the lyrics to “5 to 9” in tribute to entrepreneurs trying to turn their after-hours passion projects into their own businesses.
“I loved the idea of taking my song ‘9 to 5,’ and mixing it up for a new Squarespace campaign. That’s the beauty of music, it is always changing and growing to meet the world around it,” said Parton in a statement. “There’s a whole new generation of people out there ready to change the world, to meet the growing needs that they see, and I think Squarespace is going to be there with them every step of the way.”
Alongside the ad, Squarespace is also hosting a website for Parton’s upcoming fragrance line. The website will launch before the Super Bowl, with the fragrance itself is due out later this year.