Dolly Parton And Edge Beauty Team For New Fragrance Partnership

/by

Dolly Parton is launching her own line of fragrances through a new deal with beauty industry supergroup Edge Beauty, Inc. The company and the superstar have inked a long-term license agreement for the creation, development and distribution of the fragrances with the first collection set to launch in spring 2021.

“Fragrance has always played a major role in my life—I wear my own combination of scents every day,” said Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”

“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures,” said Steve Mormoris, CEO of Edge Beauty, Inc. “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”

Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)