Shore Fire Media Promotes Jaclyn D. Carter

Jaclyn D. Carter. Photo: Jason Myers

Shore Fire Media president and founder Marilyn Laverty announces the promotion of Jaclyn D. Carter to Director of Publicity. Carter, who joined the company in 2013, operates out of Shore Fire’s Nashville office. She previously was a Senior Account Executive.

“Jaclyn is an immensely talented and focused media exec who has been instrumental in the growth of our Nashville presence,” Laverty says. “We are delighted to recognize her achievements and leadership.”

Carter has helped guide campaigns for Big Yellow Dog Music, Bud Light Super Bowl Music Fest, CeCe Winans, Jazz at Lincoln Center with Wynton Marsalis, Justin Moore and many others. She has been a participant in the GRAMMY Next professional development program and has served on the board of Young Entertainment Professionals (YEP). She is a native of Lafayette, Tenn. and graduated from the University of Tennessee’s College of Communications.

“I’m thankful for the mentorship, empowerment and camaraderie that Marilyn and the full team at Shore Fire provide on a daily basis,” Carter says. “I look forward to continuing to grow and evolve in Nashville working alongside an incredibly talented and diverse team in both Brooklyn and Los Angeles.”


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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