Celebs Sign On For #MusiCaresChallenge

Kristian Bush with his favorite album for #MusiCaresChallenge.

The MusiCares Foundation, a charity of The Recording Academy, is launching a grassroots social media campaign, dubbed the #MusiCaresChallenge, to raise funds for its programs which support members of the music community in times of need.

The campaign invites artists and fans to post a photo or video with their favorite album, using the hashtag #MusiCaresChallenge, make a donation to MusiCares®, and tag five friends to do the same.

The monthlong challenge runs through July 4 and has already garnered the support of celebrities such as Demi Lovato, the Avett Brothers, Backstreet Boys, Kristian Bush, Brandy Clark, Andra Day, the Lumineers, and Troye Sivan, among others.

“As the music industry’s Red Cross, MusiCares is rooted in the collective spirit of the creative community, whose members have an unspoken bond and self-imposed sense of duty to one another as brothers and sisters in music,” said Neil Portnow, President/CEO of MusiCares and The Recording Academy. “I’m humbled by the gesture made by my longtime friend and comrade, Tom DeSavia, who truly personified the spirit of MusiCares when he took it upon himself to launch this grassroots fundraising campaign in 2014.”

Since its inception in 1989, MusiCares has provided more than $43 million in direct financial assistance, reaching nearly 80,000 music people in times of crisis.