Big Machine Label Group Sr. VP Partnership Marketing and Promotion Strategy John Zarling ranks on Billboard’s just-released list of Branding Power Players.
Zarling has been with the company since it was founded in 2005, starting in a radio promotion role and then expanding to brand partnerships. He tells Billboard, “in the past five years, we’ve secured $22 million in cash and in-kind value…we deliver the artist but also produce, manage and execute the events.” Zarling recently secured partnerships for Brantley Gilbert and Harley-Davidson, and Levi Hummon and Ram trucks.
According to the article, branding partnerships bring about $2 billion in revenue to the music industry.
Also included in the list is Marcie Allen, President of MAC Presents. The Nashville native commutes to her offices in New York, and has executed numerous award winning partnerships. Her recent deals include Southwest Airlines and Imagine Dragons.
Others on the power players list with strong Nashville ties include Jennifer Breithaupt, Citi’s Managing Dir. of Media, Advertising and Global Entertainment; and Shari Lewin, Agent, William Morris Endeavor.
See the methodology and complete list here.