Elyse McKenna is taking on a new role leading business development initiatives for Applauze, a direct-to-fan ticketing platform serving the artist and event communities. She will focus on partnership opportunities, brand expansion, and marketing strategies for Applauze clients and partners. McKenna’s 12 years of experience in ticketing includes time as an agent, as well as business development catalyst at both Crowdsurge and Songkick. She has worked on initiatives for Kenny Chesney, Miranda Lambert, Keith Urban, Garth Brooks and many more.
“I’m thrilled to have Elyse joining the Applauze team,” said CEO Kiran Bellubbi. “Her experience, knowledge and understanding of the music ecosystem in Nashville are both distinguished and unmatched. Her expertise will undoubtedly elevate our strategic alliances and brand propositions.”
“Ticketing is an exciting area within the industry and incredibly important within the live event community,” said McKenna. “It’s a great privilege to join Applauze, and I’m excited to be able to drive immediate value alongside such an outstanding group of individuals who are committed advocates to being partners in shaping the future of events for recording artists and their dedicated fan bases.”
McKenna joins the business development team alongside New York executive David McKay. Applauze is also adding account managers to the Nashville office.
“Over the past three years we have laid the groundwork for an outstanding team in Nashville and are prepared to invest even more in the region under Elyse’s leadership,” stated Bellubbi. “We’re really looking forward to growing the business together.”
Elyse McKenna can be reached at 615-507-8100 or [email protected].