Jeremy Holley, Laura Hutfless Launch Marketing Agency, FlyteVu

Jeremy Holley

Jeremy Holley

Music marketing executives Jeremy Holley and Laura Hutfless have teamed to launch FlyteVu, a full-service marketing agency.

Holley exits Warner Music Nashville where he has spent the past decade, most recently as the Sr. VP of Consumer & Interactive Marketing. Hutfless will leave her position as Music Brand Partnership Agent at Creative Artists Agency (CAA).

FlyteVu officially opened Oct. 1, and offers brands a wide variety of services including strategy and planning, custom analytics, creative services, talent and property partnerships, music licensing, digital and social strategy, event activation and more.

FlyteVu will be temporarily based at the offices of CAA.

Holley was recognized as one of Billboard’s Power Player Top 40 Under 40 in 2015. He played a key role in building Warner Music Nashville and Word Entertainment’s multiple rights (360) business, overseeing all aspects of creative, digital, and strategic marketing. He has worked on strategic partnerships with Shazam and Youtube, and with brands including Pepsi, Samsung, and JCP.

Laura Hutfless

Laura Hutfless

Hutfless was named to Billboard’s Power Player Top 40 Under 40 in 2012 and 2013. In her role as Music Partnership Agent at CAA, she worked with leading brands including Anheuser-Busch, AT&T, Beringer Wines, ConAgra Foods Inc, Hallmark, Dr. Pepper, Kraft, Skechers, and Mary Kay.

FlyteVu’s first employee is Whitney Byerly, who worked with Hutfless at CAA to develop cause-marketing programs connecting artists, charities and corporate brands.

Announcements on client signings and additional employee hirings will be forthcoming.

“We are both grateful to Warner and CAA for the opportunity to work with an amazing group of people, learn from inspiring leadership and help develop groundbreaking artists,” said Holley. “We understand the importance that brands and artists play on culture and want to offer solutions that create more authentic ‘music’ moments that move consumers to action.”

“Jeremy has been an amazing partner with us at Warner Music Nashville,” said WMN President and CEO John Esposito. “He has led our digital efforts, helping put WMN at the forefront of the digital space thanks to his forward thinking and creativity. I’ve been supportive of this entrepreneurial concept of his since Jeremy first came to me with the idea earlier in the year. The music industry thrives on entrepreneurs and we look forward to working with Jeremy and his new company. It will benefit all the artists at WMN. I know he will kick ass.”

“FlyteVu is a solution for brands who want to connect with consumers on a deeper level at the intersection of storytelling, music and technology,” said Hutfless. “It’s not about interrupting the pop-culture conversation with a one-off sponsorship; it’s about joining in the conversation and telling an authentic story over time. There is more opportunity for brands in the music space now than ever before, and with our 20-plus years of experience working with artists and brands, we’re excited to help them navigate the landscape and create nontraditional business solutions.”

“We are grateful to Laura for all of her great work on behalf of CAA’s clients,” said John Huie, co-head of CAA Music’s Nashville operations. “We are happy to see Laura follow her passion and thrilled that we will continue to work with her at her new venture, FlyteVu. She will always be a part of the CAA family.”

FlyteVu will be based at the offices of CAA, 401 Commerce St., Penthouse, Nashville, TN 37219, for the short term before moving into its permanent location. The mailing address will be 11 Music Circle S., Nashville, TN 37203, and phone number is (615) 942-0242. For more information on FlyteVu visit FlyteVu.com.

Comments

Powered by Facebook Comments

Follow MusicRow on Twitter

Category: Featured

About the Author

Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

View Author Profile