Nielsen Teams With atVenu To Track Music Sales at Concerts

nielsenNielsen and atVenu, the provider of a mobile and web-based solution used by artists to manage merchandise logistics while on tour, today (July 8) announced a new collaboration that for the first time will allow artists to digitally report their venue sales to Nielsen’s music reporting tools, including Nielsen SoundScan, the industry-standard for music sales measurement.

Beginning Friday July 10, to coincide with the new Friday Global Release Date, atVenu will become Nielsen’s preferred venue sales data provider and automatically submit all venue sales recorded in the atVenu app directly to Nielsen.

By providing daily venue sales to Nielsen, atVenu will enable faster verification of venue sales and alignment with the new Friday-to-Thursday sales cycle for charts. The atVenu app is the only way to deliver venue sales in a digital format to Nielsen.

atvenu logo“We’re very excited to announce this new venue sales reporting solution,” said Billy Law, Nielsen’s VP Content and Business Development for its Nielsen Entertainment group. “For a long time we’ve wanted to report venue sales on the same Sales Cycle as all of the other music sales information we collect for the industry, and this collaboration with atVenu will allow us to do that in time for the new Friday Global Release Date on July 10.”

Nielsen’s music reporting services will be available via atVenu to all artists, signed and independent, in the U.S. and Canada. For labels managing multiple artist accounts, a free dashboard will be available, allowing users to manage accounts, track sales and get a better view into the sales data pipeline.

“Since launch of the atVenu platform, we’ve managed the merchandise and music sales data for over 2,500 artists at more than 65,000 concerts,” said Ben Brannen, Co-Founder and President of atVenu. “We know how important SoundScan reporting is to our artists and their teams. This exciting collaboration revolutionizes how venue music sales are reported by providing artists with an easy-to-use solution that increases both accuracy and transparency of their data.”

atVenu’s Nielsen reporting service will go live on July 10, 2015. For more information, visit


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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