CMA Continues Promotional Partnership with Music Choice
The County Music Association is continuing its strategic promotional partnership with Music Choice, the No. 1 free video on demand provider in the U.S.
The partnership includes CMA Music Festival content appearing on Music Choice On Demand, Music Choice Music Channels, the Music Choice app, and MusicChoice.com.
Music Choice will promote CMA Music Festival: Country’s Night to Rock, which airs Tuesday, Aug. 4 (8:00-11:00 PM/ET) on the ABC Television Network. On Music Choice Video On Demand, a top-level CMA Music Festival category will be available featuring behind-the-scenes content from this year’s festival as well as music videos from Little Big Town, Sam Hunt, Carrie Underwood, Luke Bryan, Florida Georgia Line, and many more. The Today’s Country Music Channel will also feature a CMA Music Festival takeover leading up to the special from Aug. 1-4. CMA Music Festival artist facts and images will appear across other country channels.
Music Choice will also promote CMA content through 2015 for marquee events including The 49th Annual CMA Awards and CMA Country Christmas.
Music Choice is available in 50 million homes nationwide.
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