Warner Music Nashville and Uber have teamed up to create a unique experience for fans attending CMA Fest. “UberCOUNTRY,” an in-app option within the Uber platform, will appear in the app slider when fans request pick up in downtown Nashville.
UberCOUNTRY, in partnership with Warner Music Nashville and My Country Nation, will give fans access to sold out events, exclusive merch, playlists, and maybe even the opportunity to ride with a special VIP guest.
“We’re excited to provide CMAfest fans with surprise experiences and access to our artists events through this partnership,” said Jeremy Holley, SVP Consumer & Interactive Marketing at WMN.
Follow the hashtags #UberCOUNTRY and #WMNUber throughout the week.