Black River Taps Tanya Welch

Tanya Welch

Tanya Welch

Black River Entertainment CEO Gordon Kerr announced today (June 29) the hiring of music industry veteran Tanya Welch as the Sr. Director of Marketing. She will report to Kerr, and begins her new position today.

“What a season of growth for Black River,” said Kerr. “The addition of Tanya and her proven industry experience provides us the opportunity to take another step towards lasting significance in the music industry.”

In her new position, Welch will focus on music-marketing strategies for Black River Entertainment entities including the Black River artist roster, Black River Publishing, and the studios Sound Stage and Ronnie’s Place.

Welch most recently spent more than 20 years with Sony Music Nashville with labels including Epic, Columbia, RCA, Monument, and BNA.

“I’ve watched Black River achieve success led by passion and sound strategy,” said Welch. “I’m thrilled to join Gordon, Greg, and the team as they grow their footprint in a complex but opportunity-laden music landscape and look forward to representing such an amazing family of artists.”

The announcement comes one week after Black River songwriter and recording artist Kelsea Ballerini’s debut single “Love Me Like You Mean It” topped both the Mediabase and Billboard Country Airplay Charts. Ballerini’s album The First Time made a Top 5 debut on the Billboard Country Albums Chart and the follow up single is coming soon.

Black River Entertainment is home to country music entertainers Craig Morgan, Kellie Pickler, John King, and comedy duo The Raging Idiots.

Welch can be reached at [email protected] or by phone at 615-780-3070.


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Category: Featured, Label, Sales/Marketing

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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