Bonnaroo in Manchester, Tenn.
Live Nation Entertainment has assumed a controlling interest in the Bonnaroo Music and Arts Festival, according to today’s (April 28) announcement by Live Nation and Bonnaroo’s founding partners, Superfly and AC Entertainment.
Founded in 2002 in Manchester, Tenn., Bonnaroo is recognized as a landmark of the festival scene. Additionally, Live Nation now also owns a share of the Bonnaroo property, Great Stage Park, also known as “the Farm.” With Live Nation on board, significant investment in the site and enhancements to the festival experience are planned. Superfly and AC Entertainment will continue to plan and execute the day-to-day operations of the festival and signature Bonnaroo initiatives, such as sustainability efforts and involvement with the Manchester community. Bonnaroo’s non-profit arm, the Bonnaroo Works Fund, will continue to be a priority.
“The addition of Bonnaroo builds on Live Nation Entertainment’s world leading festival portfolio of over 60 marquee festivals such as: Austin City Limits Music Festival, Lollapalooza, Reading, Leeds, T in the Park, Electric Daisy Carnival, Rock Werchter, and Watershed Music Festival to name a few,” said Michael Rapino, Live Nation CEO and president. “We continue to expand the industry’s most unparalleled and scalable festival platform all while driving strong revenue and growth for Live Nation on a global basis. Bonnaroo is another crown jewel in this festival channel strategy, one that appeals to both fans and artists in uniqueness and experience.”
“We are strengthening our commitment to create the best possible experience at Bonnaroo,” said Rick Farman, co-founder, Superfly. “Through this partnership with Live Nation, we’re even more empowered to enhance the festival while preserving the integrity of the event that we’ve thoughtfully built over the past 14 years.”
“Partnering with Live Nation is a milestone for Bonnaroo. It opens up tremendous opportunities for us to continue to evolve the Bonnaroo experience in an exciting, powerful way,” said Ashley Capps, founder, AC Entertainment.
Live Nation Entertainment is comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management.
Bonnaroo in Manchester, Tenn.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
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