The first unlimited Christian Music streaming subscription service launched today (Jan. 5) in the US. The Overflow streaming app is available on iOS, with an Android version soon to follow.
While the number of tracks available (370,000-plus) is fewer than competing multi-genre services, the price is also cheaper ($4.99 per month). Meanwhile, The Overflow also offers the standard streaming site features: songs on demand, curated playlists, and the ability to download music for offline playback. It also boasts other content from top artists, such as devotionals and Bible reading plans.
Stephen Relph, CEO of The Overflow, says, “Christian music is an underserved and significant segment in the USA. It’s also more than music, it’s a lifestyle. We’re excited to bring Christian music fans an immersive app that offers them unlimited Christian music anytime, online or offline. We are confident that we can bring Christian music fans closer to their favorite Christian artists and discover new artists with our curated playlists by genre. Using 7digital’s API allowed us to focus on getting our product and marketing plan executed without being slowed down by the complex work of content management.”
The Overflow built the app leveraging 7digital’s technology platform, content management system and streaming catalog from major and independent labels.
CEO of 7digital, Simon Cole commented, “We are excited to partner with The Overflow on this smart new product. Innovation around digital music continues to flourish and services that focus on a niche catalog or are catered to specific audiences have huge potential to convert new digital users. The Christian community is quickly creating a buoyant market for digital services and there isn’t yet a streaming music service that caters to their needs. The Overflow knows their audience well and can foster a great discovery experience through smart media partnerships and focused curation.”