Swift Preps Corporate Sponsorships Ahead of ‘1989’

Taylor-Swift-Subway-1989-New-album-pop-release-partnership-subwayTaylor Swift is bulking up corporate sponsorships ahead of the debut of her first pop album, 1989, on Oct. 27.

Subway will team for a #MeetTaylor campaign through October, providing 31 fans (one for each day of the month) the opportunity to see the superstar on her yet-to-be-announced 2015 concert tour. The grand prize includes airfare for two, hotel, transportation, $500, concert tickets and meet-and-greet passes.

Beginning Oct. 1, fans will be eligible with a purchase of a Swift-branded Diet Coke cup, featuring a code for entry on subway.com, or through the subway Freshbuzz app. The world’s largest restaurant chain will promote the campaign through TV, radio, social media and in-store advertising.

Subway’s Chief Marketing Officer, Tony Pace, told Billboard’s Andrew Hampp, Subway will mention 1989 and its release date in marketing materials, but will not sell physical copies of the album at Subway locations.

As announced yesterday (Sept. 25), Swift will return to Diet Coke for its “Get A Taste” campaign. Target will fulfill the previously announced deluxe album. Keds is also expected to continue aligning with the 24-year old celebrity.


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Category: Artist, Featured, Sales/Marketing

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