Target Retailers Score Swift’s Deluxe Release

Taylor-Swift-Deluxe-D.L.X-DLXTarget will be the exclusive retailer offering six additional tracks to Taylor Swift‘s recently announced 1989, an ’80s-inspired pop album due in stores Oct. 27.

The Minnesota-based box retailer will offer D.L.X., featuring three extra songs to consumers along with three voice memos, which Swift announced in the Aug. 18 livestream. For Canadian shoppers, Swift’s deluxe album will include just one of the exclusive songs and three voice memos.

“I’ve gotten a lot of questions about songwriting, about the process, about what happens when I get an idea,” Swift told fans in her livestream from New York City. “The first thing I do is grab my phone and either sit it on the edge of the piano or put it on my bed in front of my guitar and play whatever melody/gibberish that comes to my brain first. I’ve never released any of that before but I actually have three bonus tracks that are just voice memos from my phone. You’ll hear me singing an idea and melody and some words, an you’ll be able to go to the record to see what it ended up being when it was finished.”

Available for pre-buy at retailers including Amazon, the 13-track physical album includes a CD booklet designed by Swift and one of five collectable sets of 13 exclusive print photos, and also available with the 16-track D.L.X. Pre-order the D.L.X. at Target.com.

From TaylorSwift.com, fans are directed not only to Target, but to pre-order the 13-track digital album on iTunes, where a short behind-the-scenes video clip is available for viewing. The album’s first single “Shake It Off” is currently available for download.

Although Yahoo! hasn’t released viewership figures for the August 18th livestream, Swift’s “Shake It Off” music video received over 4.5 million on VEVO by the next day. Fans can share #1989ERS on Facebook, Twitter, Instagram or Tumblr for a chance to “attend a top-secret event.” Additional 1989 promotions include the Swiftstakes. Exclusive album codes offer a chance to win one of 1989 items (250 sets of two tickets with meet and greets, 250 sets of 2 tickets, 300 autographed pictures, 300 1989 Tote bags, 389 specialty pick packs).

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParker

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