SiriusXM Adds New Channels, Personalization, Expanded Video, Mobile App Upgrades

SiriusXM Select subscribers now have access to unlimited streaming at no additional cost. This upgrade allows those subscribers to listen outside the car—on a phone, at home, and online—joining the SiriusXM All Access, SiriusXM Essential Streaming and SiriusXM Premier Streaming tiers.

This upgrade for SiriusXM Select customers will also include access to over 100 recently launched Xtra Music Channels, curated across genres. This coincides with an expanded preview of SiriusXM Video that unlocks SiriusXM’s On Demand Archive via the SiriusXM app and web player. Subscribers can see hundreds of videos including in-studio performances, behind-the-scenes moments, and more from artists including Blake Shelton, Tim McGraw, Florida Georgia Line, Reba McEntire, Lady Antebellum, with new videos being added regularly.

Subscribers to the SiriusXM All Access and SiriusXM Premier Streaming packages will now be able to create their own customized commercial-free music stations within the SiriusXM app. With Personalized Stations Powered by Pandora, driven by Pandora’s Music Genome Project, the stations will draw from SiriusXM’s music library and be served through SiriusXM’s delivery infrastructure.

“We have always been dedicated to delivering our customers great value for their subscriptions, and we have achieved remarkable growth and listener loyalty by delivering unrivaled and exclusive content in an easy-to-use way. These new initiatives represent another tremendous step forward in that effort, and give our customers more value for their money than ever before,” said Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations. “Tens of millions of SiriusXM Select subscribers now get access to SiriusXM outside the car, and the many benefits of the SiriusXM app, at no additional cost. We are also especially proud that only six months after completing the merger with Pandora, our teams have brought unique music personalization to the SiriusXM app using Pandora’s industry-leading technology for our millions of All Access and Premier Streaming customers.”

For more info on these new features, go to SiriusXM.com/big.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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