Marfa Inks With Ascend Music

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Pictured (L-R): Big Machine Label Group’s Scott Borchetta, Big Machine Label Group’s Allison Jones, Marfa’s Bryce Menchaca, Ascend4M’s Ryan Ramos, Marfa’s Kellen Wall, Ascend4M’s Joel Klaiman. Photo: Nick Rau for Ascend Music

Ascend Music has signed Americana/Rock duo, Marfa. Composed of Bryce Menchaca and Kellen Wall, Marfa serves as the first signing to the newly announced Big Machine Label Group imprint, established in partnership with music industry executive Joel Klaiman.

“Marfa is the first of many groundbreaking artists set to come from Ascend Music,” says Founder, Chairman and CEO of Big Machine Label Group Scott Borchetta. “This was a ‘one-listen, one-meeting, and we have to do this’ moment. These guys are going to blow people away with their musicality and vibe.”

“From the moment I first heard Marfa — the songs, the writing, the depth of their musicianship and the harmony of Bryce and Kellen’s voices — I knew they were something special,” adds Klaiman. “Their sound is both timeless and unmistakably of the moment. I’m thrilled to have them as the first signing to our new venture. They set the tone for the kind of talent, artistry and authenticity we are building the label around.”

“We’re absolutely thrilled to be a part of something so special and to embark on a dream come true,” shares Menchaca and Wall. “Signing our first record deal with an all-star team of Ascend Music and Big Machine Label Group is something we’re really proud of.”

The duo has released its first track, “Little Miss Two Time,” penned alongside Morgan Nagler.

“This track was inspired by Kellen receiving some unfortunate news following one of our shows, when an ex-girlfriend promptly ended things with him,” shares Menchaca.

Wall adds, “I later found out there was someone else the whole time, so we, along with our co-writer Morgan, made the best out of a bad situation, and ‘Little Miss Two Time’ was born.”

Lauryn Sink
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