Sony Hires Strategic Partnership Exec Kevin Kay

Sony Music Nashville Senior Vice President, Promotion, Skip Bishop today (4/6) officially welcomes Kevin Kay to the promotion department as National Director of Strategic Partnerships. In his new role, Kay will focus on promotion opportunities, bringing together artists, radio, and major brands.
Based in Nashville and reporting to Bishop, Kay was most recently based in Detroit, MI, where he was founder and president of The Entertainment Sponsorship Group, a full-service marketing and strategic partnership company.
With the announcement, Bishop said, “Kevin is an innovative pioneer with an impressive résumé from both music promotion and brand development. He has been a leader in bringing artists into partnership opportunities with major brands for years. In a rapidly shifting marketplace, Kevin represents new ideas and energy for Sony promotion strategies!”
Kay’s background includes extensive experience in marketing and promotion within the music industry, with prior tenures at Virgin Records, DreamWorks Records, Mercury Records, V2 Records, and Island Records in Detroit, as well as PLG / Island Records and Polydor Records in Houston.
Kay may be reached at (615) 301-4449 or via e-mail at [email protected].