Chesney Partners With Hooters, Costa Sunglasses

Chesney wearing his new signature Costa shades.

As he gears up for his big summer tour, Kenny Chesney today announced marketing partnerships with Costa sunglasses and Hooters.

The Corona Presents Kenny Chesney’s “Goin’ Coastal” Tour will be his biggest outing in five years when it launches Thursday (3/17) in West Palm Beach, Fla. The nearly 60-date North American tour includes eleven shows at NFL stadiums, and wraps with a two-night stand at Gillette Stadium in Foxboro, Mass. on Aug. 27–28.

He is working with Costa to design his first line of signature sunglasses. Proceeds generated from the sale of the Kenny Chesney Limited Edition series will benefit ocean conservation group Coastal Conservation Association. The shades will be available at his tour stops as well as at www.costadelmar.com beginning March 17.

Hooters will have a presence on the tour, and has been named its “Official Happy Hour.” As the pre-concert destination in select markets, Hooters customers will have an opportunity to win Chesney autographed memorabilia, swag and concert tickets. Hooters is also launching a national Happy Hour promotion with in-store marketing collateral featuring Chesney, and a text-to-win contest for a VIP Fan Flyaway to the tour’s closing night. Beginning in April, stores will also be giving away a limited edition Hooters Kenny Chesney CD.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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