According to an article in the New York Post, Acitivision Blizzard’s Call of Duty: Black Ops game has crossed the $1 billion sales threshold in only 42 days. Though not quite in Avatar territory ($1B in 20 days), this feat easily surpasses the company’s previous smash Call of Duty: Modern Warfare 2, which took 64 days to reach the $1B mark.
To put it another way, Taylor Swift’s Speak Now sold 2.348 million units in the 42 days following its release, according to Nielsen SoundScan. This amounts to roughly $25 million or just 2.5% of the Black Ops sales tally. It’s important to note that the game’s hefty $60 retail sticker makes its figures rise very rapidly compared to a $10 music album.
Part of the appeal, in addition to the immersive environment of gaming, is the capability for online play across a number of platforms (Wii, XBox 360, PS3). Since its release, Black Ops users have logged over 600 million hours playing online, creating remote teams for a kind of collaborative social networking.
So while the idea of Taylor Swift toting automatic weaponry is a bit absurd, a towering figure like Trace Adkins could easily fill the role if given a chance. Just a thought…