Rodney Atkins Teams With Tractor Co.

Atkins in a new YouTube video promoting his Massey Ferguson tractor sponsorship.

Rodney Atkins, hot on the tails of his recent hit “Farmer’s Daughter,” has secured a partnership with Massey Ferguson tractors.

In 2011, Massey Ferguson will be the “official tractor” of Rodney Atkins. Throughout the year, the singer will be involved in activities ranging from national advertising to dealer tie-ins, social media campaigns, contests and national Farm Shows. One of his first projects under the partnership is this YouTube video.

Atkins recently released an exclusive album with Cracker Barrel that features four No. 1 hits including “Farmer’s Daughter” and a previously unavailable track. Throughout his career, Atkins has also had marketing partnerships with Chevy Silverado, and Kraft Velveeta Shells and Cheese.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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