SXSW Adds Fashion Focus, Names Keynote
Preparations are underway for SXSW 2011, set to bombard the streets of Austin March 11-20. As the music, film and industry event enters its 25th year, it has added a fashion component to the mix. Organizers have also announced that political activist and musician Bob Geldof will be the Keynote Speaker and Showcase Performer.
The Irish born Geldof is lined-up for a St. Patricks Day (3/17) keynote address. Geldof is best known as a driving force in the Live Aid and Live8 concerts. He was also involved in the worldwide best-selling singles “Do They Know It’s Christmas” and “We Are The World.” As part of the late ’70s/early ’80s band The Boomtown Rats he led the new wave with hits such as “I Don’t Like Mondays.” With Bono, his younger pal from Dublin, he co-founded the ONE campaign.
In more SXSW news, the inaugural Style X (say: Style By) exhibition aimed at showcasing emerging talent in the fashion industry will present everything from apparel to eyeglasses, watches, and shoes. The free and open to the public event will take place on Friday, March 18 and Saturday, March 19 at the Austin Convention Center.
Those who register for SXSW by tomorrow (1/14) will receive a discount up to 20% off the walk-up rate.
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