Etix Acquires Rockhouse Partners

Rockhouse founders L-R: Tawn Albright, Kevin Brown, and Joe Kustelski

Rockhouse Partners, the Nashville digital marketing company specializing in live events, has been acquired by ticketing service Etix.

Founded by former Echo executives Tawn Albright, Kevin Brown, and Joe Kustelski, Rockhouse had recently announced its expansion with Rockhouse Live, a division focused on helping live entertainment properties sell more tickets.

Kustelski and Brown will stay with the company and lead technology/product, and marketing integration, respectively. Albright will move on to a new opportunity helping Nashville-area start-ups.

Etix is an international, web-based ticketing service provider for the entertainment, travel, and sports industries. Etix operates in 40 countries and serves venues, arenas, festivals, fairs, performing arts centers, and multi-use facilities.

“Rockhouse allows us to expand in a direction that reflects the real needs of our clients,” explains Travis Janovich, CEO of Etix. “It’s becoming increasingly complicated for clients to manage and measure digital marketing in-house. And that’s what the team at Rockhouse does best.”

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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