SiriusXM 20 Million Strong; Toyota Adds iheartradio

The competition keeps getting stiffer for traditional radio, with today’s news from Sirius XM and iheartradio.

Sirius XM Radio has reached the 20 million subscriber mark. The satcaster is celebrating the milestone by hosting Paul McCartney‘s first concert at Harlem’s world famous Apollo Theater, as an exclusive event for Sirius XM listeners.

The performance on Monday, December 13 will be broadcast live nationwide on Sirius XM, and subscribers will have the chance to win tickets and trips to the event.

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Toyota plans to add Clear Channel Radio’s iheartradio to select vehicles in 2011. This is the first partnership Toyota is announcing for mobile application integration.

iheartradio will allow Toyota customers to access more than 750 of America’s local radio stations, as well as unique celebrity-hosted channels from Christina Aguilera, Eagles, and Weezer, local traffic reports and commercial-free shows from Ryan Seacrest, and more. Over 10 million consumers are already using the app.

More details will be released at the Consumer Electronics Show (CES) in January 2011.